Jostens, Inc.
Associate Marketing Manager
Jostens, Inc., Minneapolis, Minnesota, United States, 55400
ASSOCIATE MARKETING MANAGER - MASCOT SHOPABOUT YOU:Step into an exciting role where you’ll support and drive the success of the Mascot Shop business! As the backbone of our marketing team, you’ll play a pivotal part in developing, implementing, and managing B2B and B2C marketing strategies that fuel growth and elevate the brand.You’ll be at the forefront of our mission to improve buy rates and generate revenue for the Mascot Shop, working closely with our Marketing Director to execute strategies that resonate with our core audiences. Your role will involve coordinating cross-functional activities, ensuring seamless delivery of marketing initiatives, and making data-driven decisions to keep us ahead of the curve.YOU HAVE:Education:
BA/BS degree or an equivalent combination of education and experience.Experience:
3 years+ of professional marketing experience, with a thorough understanding of both traditional and digital marketing elements and market research methods.Technical Skills:
Solid computer skills, including proficiency in MS Office. Experience in collateral development, marketing communication, and content writing/editing with attention to detail.Analytical Skills:
Excellent analytical abilities, with strong prioritization, organization, and project management skills.Communication Skills:
Strong written and verbal communication skills, along with interpersonal skills that enable effective collaboration at all levels of the organization.Creativity and Adaptability:
Willingness to learn, demonstrate creativity, and excel in a changing environment.Decision-Making and Independence:
Good decision-making ability and a proven track record of working independently in a market-driven, collaborative team environment.Preferred:
BA/BS in Business or Marketing and graphic design knowledge.YOU WILL:Drive Results:
Ruthlessly pursue buy rate improvement and revenue generation for the Mascot Shop business.Strategize and Implement:
Work closely with the Marketing Director on strategies and initiatives to grow the Mascot Shop business; implement all initiatives through completion, including ongoing analysis and adjustments.Lead and Coordinate:
Provide a single point of contact for all related work on assigned projects, ensuring clear communication and execution.Champion the Consumer:
Act as the voice of the consumer and customer, identifying behavioral and revenue shifts for these core audiences.Collaborate Cross-Functionally:
Work with stakeholders across various departments—sales, product, operations, finance, service, legal, creative, UX, marketing services, etc.—to execute and implement marketing strategies and plans.Analyze and Optimize:
Participate in marketing and BU meetings to develop insights, align on strategic goals, track progress, and analyze all aspects of owned businesses.Problem Solve:
Make recommendations and take action on the analysis and solutions of problems within owned businesses.Represent Leadership:
Act as proxy for the Marketing Director in business-related meetings if they are unable to attend, and provide updates on their behalf.Typical/expected % of overnight travel:APPLICATION DEADLINE: October 31, 2024ABOUT US:Celebrating over 125 years of business, Jostens has been a part of local communities, working with K-12 schools, colleges and universities, teams, and affiliation groups. Representatives from Jostens touch thousands of schools and groups every day, working to make a difference with products and services that recognize accomplishments and help people tell their stories.Our Product team drives the ideation and development of a product offering that supports our consumers; educators, parents and students alike, in celebrating their achievement with pride. The team is comprised of several product categories including jewelry, stationery, graduation regalia, apparel, and celebratory accessories. This highly collaborative group works directly with Marketing, Sales, Digital & Operations in business decision-making and strategy decisions to support product introductions.AMERICANS WITH DISABILITIES ACT (ADA):Jostens is committed to the full inclusion of all qualified individuals. If reasonable accommodation is required to fully participate in the job application or interview process, or to perform the essential functions of the position, please reach out to our HR team at recruiter@jostens.com or (952) 830-3399.Jostens is an Equal Opportunity Employer and complies with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.
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BA/BS degree or an equivalent combination of education and experience.Experience:
3 years+ of professional marketing experience, with a thorough understanding of both traditional and digital marketing elements and market research methods.Technical Skills:
Solid computer skills, including proficiency in MS Office. Experience in collateral development, marketing communication, and content writing/editing with attention to detail.Analytical Skills:
Excellent analytical abilities, with strong prioritization, organization, and project management skills.Communication Skills:
Strong written and verbal communication skills, along with interpersonal skills that enable effective collaboration at all levels of the organization.Creativity and Adaptability:
Willingness to learn, demonstrate creativity, and excel in a changing environment.Decision-Making and Independence:
Good decision-making ability and a proven track record of working independently in a market-driven, collaborative team environment.Preferred:
BA/BS in Business or Marketing and graphic design knowledge.YOU WILL:Drive Results:
Ruthlessly pursue buy rate improvement and revenue generation for the Mascot Shop business.Strategize and Implement:
Work closely with the Marketing Director on strategies and initiatives to grow the Mascot Shop business; implement all initiatives through completion, including ongoing analysis and adjustments.Lead and Coordinate:
Provide a single point of contact for all related work on assigned projects, ensuring clear communication and execution.Champion the Consumer:
Act as the voice of the consumer and customer, identifying behavioral and revenue shifts for these core audiences.Collaborate Cross-Functionally:
Work with stakeholders across various departments—sales, product, operations, finance, service, legal, creative, UX, marketing services, etc.—to execute and implement marketing strategies and plans.Analyze and Optimize:
Participate in marketing and BU meetings to develop insights, align on strategic goals, track progress, and analyze all aspects of owned businesses.Problem Solve:
Make recommendations and take action on the analysis and solutions of problems within owned businesses.Represent Leadership:
Act as proxy for the Marketing Director in business-related meetings if they are unable to attend, and provide updates on their behalf.Typical/expected % of overnight travel:APPLICATION DEADLINE: October 31, 2024ABOUT US:Celebrating over 125 years of business, Jostens has been a part of local communities, working with K-12 schools, colleges and universities, teams, and affiliation groups. Representatives from Jostens touch thousands of schools and groups every day, working to make a difference with products and services that recognize accomplishments and help people tell their stories.Our Product team drives the ideation and development of a product offering that supports our consumers; educators, parents and students alike, in celebrating their achievement with pride. The team is comprised of several product categories including jewelry, stationery, graduation regalia, apparel, and celebratory accessories. This highly collaborative group works directly with Marketing, Sales, Digital & Operations in business decision-making and strategy decisions to support product introductions.AMERICANS WITH DISABILITIES ACT (ADA):Jostens is committed to the full inclusion of all qualified individuals. If reasonable accommodation is required to fully participate in the job application or interview process, or to perform the essential functions of the position, please reach out to our HR team at recruiter@jostens.com or (952) 830-3399.Jostens is an Equal Opportunity Employer and complies with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.
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