ePromos
Email Marketing Specialist
ePromos, Saint Cloud, Minnesota, United States,
Email Marketing Specialist
The role of the Email Marketing Specialist is crucial in developing and executing advanced email marketing strategies aimed at driving engagement, generating leads, and fostering growth. This position requires a combination of creative, analytical, and technical skills to create impactful email campaigns that resonate with diverse audiences across various service lines.
The ideal candidate should possess a proven track record in utilizing email as an effective marketing tool, deep expertise in segmentation, personalization, and automation techniques, and the ability to analyze campaign performance for continuous improvement.The following duties are not intended to serve as a comprehensive list of all duties required in this position.
The job description is intended as a representative summary of the major duties and responsibilities.
This role may not be required to perform all duties listed and may be required to perform additional duties as requested.ESSENTIAL FUNCTIONS:
Duties, Skills, Responsibilities and Expectations :
Develop and execute comprehensive email marketing strategies aligned with business objectives such as lead generation, customer acquisition, retention, and engagementManage all aspects of email campaigns from conception to analysis, including template design, call-to-action, and content creationRefine segmentation strategies to deliver targeted and personalized email content, enhancing user engagement and conversion ratesImplement and optimize email automation workflows to efficiently nurture leads and maximize customer lifecycle valueOversee and lead the execution of all email campaigns via HubSpot platformUtilize analytics to monitor and evaluate email campaign performance, providing actionable insights for optimizationEnsure integrity of subscriber databases, implement growth strategies, and ensure compliance with email regulations and best practicesConduct regular A/B tests to experiment with new ideas and improve email campaign performance metricsCollaborate closely with other departments and partner teams like content and design to ensure an integrated marketing approachStay updated on the latest email marketing trends, tools, and technologies, experimenting with new techniques to enhance the email marketing program.MINIMUM REQUIREMENTS:
Extensive experience with major email marketing platforms, preferably HubSpotStrong understanding of customer segmentation, database management, and email technologiesProficiency in analytics and email marketing metrics, with the ability to derive meaningful insightsExcellent project management skills, with the ability to manage multiple projects simultaneously and meet deadlinesStrong writing and editing skills with attention to detailKnowledge of HTML/CSS for email design preferredExcellent customer service skillsOrganizational and time management skillsSuperior verbal and written communication skillsIndependent self-starter with the ability to prioritize and work within established guidelines while maintaining confidentialityRequired Education & Experience:
Bachelor’s degree in Marketing, Business, Communications, or related field preferredMinimum of 3 years of experience in email marketing, with a proven track record of successful campaign development and implementation
WORKING CONDITIONS:
Position is fully remoteAbility to accommodate multiple time zones with primary ET (EST/EDT)Dedicated workspace and high-speed internetFrequent video conference/email/chat with the requirement of being on camera for meetings
PHYSICAL DEMANDS:
Maintaining a stationary position for up to 50% of the workdayConsistently operate a computer and other productivity equipment including keyboard, webcam, and document scannerClarity of vision of 30” or lessAbility to perceive sound in the capacity of oral communicationExertion of up to 10lbs. of force as related to the lifting or movement of objectsWe are an Equal Opportunity Employer!ePromos is committed to creating a diverse workplace environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
We do not accept resume submissions from third party recruiters.
The role of the Email Marketing Specialist is crucial in developing and executing advanced email marketing strategies aimed at driving engagement, generating leads, and fostering growth. This position requires a combination of creative, analytical, and technical skills to create impactful email campaigns that resonate with diverse audiences across various service lines.
The ideal candidate should possess a proven track record in utilizing email as an effective marketing tool, deep expertise in segmentation, personalization, and automation techniques, and the ability to analyze campaign performance for continuous improvement.The following duties are not intended to serve as a comprehensive list of all duties required in this position.
The job description is intended as a representative summary of the major duties and responsibilities.
This role may not be required to perform all duties listed and may be required to perform additional duties as requested.ESSENTIAL FUNCTIONS:
Duties, Skills, Responsibilities and Expectations :
Develop and execute comprehensive email marketing strategies aligned with business objectives such as lead generation, customer acquisition, retention, and engagementManage all aspects of email campaigns from conception to analysis, including template design, call-to-action, and content creationRefine segmentation strategies to deliver targeted and personalized email content, enhancing user engagement and conversion ratesImplement and optimize email automation workflows to efficiently nurture leads and maximize customer lifecycle valueOversee and lead the execution of all email campaigns via HubSpot platformUtilize analytics to monitor and evaluate email campaign performance, providing actionable insights for optimizationEnsure integrity of subscriber databases, implement growth strategies, and ensure compliance with email regulations and best practicesConduct regular A/B tests to experiment with new ideas and improve email campaign performance metricsCollaborate closely with other departments and partner teams like content and design to ensure an integrated marketing approachStay updated on the latest email marketing trends, tools, and technologies, experimenting with new techniques to enhance the email marketing program.MINIMUM REQUIREMENTS:
Extensive experience with major email marketing platforms, preferably HubSpotStrong understanding of customer segmentation, database management, and email technologiesProficiency in analytics and email marketing metrics, with the ability to derive meaningful insightsExcellent project management skills, with the ability to manage multiple projects simultaneously and meet deadlinesStrong writing and editing skills with attention to detailKnowledge of HTML/CSS for email design preferredExcellent customer service skillsOrganizational and time management skillsSuperior verbal and written communication skillsIndependent self-starter with the ability to prioritize and work within established guidelines while maintaining confidentialityRequired Education & Experience:
Bachelor’s degree in Marketing, Business, Communications, or related field preferredMinimum of 3 years of experience in email marketing, with a proven track record of successful campaign development and implementation
WORKING CONDITIONS:
Position is fully remoteAbility to accommodate multiple time zones with primary ET (EST/EDT)Dedicated workspace and high-speed internetFrequent video conference/email/chat with the requirement of being on camera for meetings
PHYSICAL DEMANDS:
Maintaining a stationary position for up to 50% of the workdayConsistently operate a computer and other productivity equipment including keyboard, webcam, and document scannerClarity of vision of 30” or lessAbility to perceive sound in the capacity of oral communicationExertion of up to 10lbs. of force as related to the lifting or movement of objectsWe are an Equal Opportunity Employer!ePromos is committed to creating a diverse workplace environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
We do not accept resume submissions from third party recruiters.