Senior Account Manager- Brand, Digital

Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum.

At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.

Edelman has experienced unprecedented growth in recent years - growth that is reflective of the firm's ongoing evolution from a PR agency into a communications marketing firm. We now offer several specialized areas of expertise, including creative, social, paid media, and research to help clients evolve, promote and protect their brands in the market. By investing heavily in specialty areas - and by focusing on collaboration, agency position, innovation, and establishing a culture of creativity - Edelman is well-positioned to continue to deliver best-in-class work to our clients in today's complex media landscape.

Edelman Canada is looking for a Senior Account Manager to join their Digital team, working closely with its Brand team on some of the world's most famous CPG brands. Reporting to a Senior Account Director, Digital, the Senior Account Manager will be responsible for managing and executing digital projects for various Brand and Digital clients, with a key focus on social-first programming. As a Senior Account Manager, you have a passion for all things digital. You are not only on top of the latest online trends but know how to get things done in this space: process oriented and levelheaded.

The ideal candidate will thrive on building relationships with both clients and influencers. They will have extensive experience with many of the following: influencer identification, outreach and negotiations, digital content and channel planning, exposure to paid media strategies, community management, social networks, inter-agency planning, measurement approaches and online conversation research & monitoring. They will also have excellent organizational skills and the ability to adapt to new conditions, assignments and deadlines.

Why Choose Edelman for the Next Stage of Your Career?

• Work with some of the largest companies in Canada and impact their business daily.
• We have a simple goal - to be so good at our craft, that no one can ignore us. Join a team that is eager to change the digital marketing landscape in Canada.
• Feel inspired by your co-workers by working with some of the best digital marketers in the country.
• Get the opportunity to learn something new every day with our focus on learning and development.
• Build campaigns for world famous brands that earn attention and compete in the industry's most prestigious award shows.
• Join a team where we live our values, show up as our authentic selves, and truly believe that culture eats strategy eats strategy for breakfast (h/t to the great P. Drucker)
• Prove how good you are by tackling some of the most difficult business challenges out there.
• Help build what the future of digital marketing looks like with the freedom to innovative and try new things.
• People who work in digital love it because it changes all the time. There is a new challenge and opportunity around every corner. If you are ready to live this every day, join us .

What you'll bring:

• Build strong relationships with clients and operate as day-to-day client contact
• Demonstrate an understanding of today's news and media landscape and the ability to successfully implement online engagement programs
• Execute and lead digital marketing and social media programs for clients including oversight/execution of digital strategies, including influencer marketing programs
• Build and maintain influencer relationships and consult on influencer programs across the agency
• Work with senior digital leadership to continuously stay on top of the changing influencer marketing landscape and proactively identify ways to evolve Edelman Toronto's influencer marketing offering accordingly
• Drive in-house expertise on influencer marketing tools, platforms, vendors and networks
• Exhibit effective project management working closely with account teams - prepare and/or review activity reports and status reports for clients; keep the account team abreast of timelines and deadlines; ensure high-quality delivery against deadlines
• Participate in new business process including research, audits, proposal development and pitch presentations
• Work closely in integrated teams to ensure seamless coordination between digital activities, public relations programs and creative campaigns
• Demonstrate creativity and conceptual thinking on client programs and projects
• Effectively work within account budget parameters. Demonstrate a solid understanding of budget parameters and ability to handle day-to-day budget
• Pursue opportunities for learning new expertise & share appropriately
• Viewed as strong "team player" and serve as role model to more junior team members
• Recognize impact of self on others; maintain strong internal/external relationships; support fellow team members
• Share the Edelman values (the relentless pursuit of excellence, freedom to be constantly curious and courage to do the right thing)

Qualifications:

• Post-Secondary education in a related field
• 5-7 years of digital marketing experience, including experience working with digital influencers and creative teams
• Excellent client management skills
• Expertise with the most current tools and trends in influencer identification and social media, and a track record of with strategic deployment of digital tactics and strategy
• Strategic yet creative thinker, self-starter, able to manage multiple projects simultaneously without management supervision
• Strong problem solving, strategic communication and presentation skills
• Experience running campaigns to engage and mobilize target audiences
• Experience with managing budgets that account for staff, advertising, third-party and ongoing fee costs
• Ability to work in a fast-paced, collaborative team atmosphere, serving multiple clients at the same time

We are dedicated to building a diverse, inclusive, and authentic workplace, so if you're excited about this role but your experience doesn't perfectly align with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles.