Freshpet
Brand Manager
Freshpet, Bedminster, New Jersey, us, 07921
Who We Are:
At Freshpet, our goal is to change the way people nourish their pets forever. We strive to strengthen the bond between people and our pets so that we both live longer, healthier, and happier lives while being kind to the planet. We believe that if we can create fresh, real foods that pets love and help them live healthier lives that their pet parents will also enjoy the many benefits of a rich life shared with a pet. We started off with a mission to change the way pet parents feed dogs and cats, but we also wanted to be a company that had a thoughtful approach to how we operate. We wanted to do things differently, make great products but be gentle to the planet, good to the people who touch our business, and leave a positive impact with everything we do. We work hard every day to ensure that the original vision is met, starting with making the highest quality foods in our kitchens to running our business with integrity, transparency, and social and environmental responsibility. IT’S AMAZING WHAT CAN HAPPEN WHEN YOU START COMPLETELY FRESH!
Responsibilities (How you will make an impact):
· In conjunction with Marketing Team, lead development of long term marketing and financial plans that will enable Freshpet to achieve volume, profit and growth objectives.
· Analyze the business and competitive environment, using data and sound judgement to make recommendations for ways to better meet short and long-term business goals, as well as identify insights that can lead to new business building ideas.
· Partner with Innovation Team to develop and execute 3–5-year NPD (New Product Development) strategy to support overall brand objectives.
· Serve as marketing project lead for product renovations including channel specific products, graphics updates, and cost savings initiatives.
· Manage and lead multiple cross functional teams, including R&D (Research & Development), Operations, Packaging, Market Research, and Sales to execute brand initiatives and implement plans. Ensure the brand strategy is communicated, understood and implemented by all cross functional groups.
· Lead merchandising strategy for Freshpet fridges in conjunction with Sales Team to enhance shoppability, assortment prioritization and execution of overall brand strategy.
· Manage business analytics, forecasting and planning including monthly state of the business tracking and reporting.
Preferred Qualifications (What you will bring):
· MBA with 3-4 years of experience in a similar or related role, ideally experience working in CPG Food/Pet Brand Marketing.
· BS/BA with 5 years of experience in a similar or related role, ideally in CPG Food/Pet Brand Marketing.
· Critical, creative and strategic thinker with a strong consumer-first orientation and problem-solving skills.
· Self-starter and action oriented mentality with the ability to manage multiple projects and thrives in a fast-paced working environment.
· Experience with business forecasting and developing a business case, strong analytical ability and financial acumen.
· Proven ability to assess and react to complex data points, distilling information down to actionable insights.
· Excellent communication and presentation skills required and ability to collaborate and influence key stakeholders.
· Strong project management skills, including identifying key milestones and delivering against deadlines.
What We Offer
At Freshpet, we offer a competitive salary and an excellent benefits package, including medical, dental and vision insurance, basic and optional life insurance, short- and long-term disability protection, flexible spending accounts, and a 401(k) plan with company match, paid parental leave, pet insurance, tuition assistance, a generous PTO plan and so much more!
Our Commitment to a Diverse Workforce:
At Freshpet, we embrace and encourage our employees’ differences in age, sex, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status, and other characteristics that make our employees unique.
Freshpet aims to foster, cultivate and preserve a culture of diversity, equity and inclusion. Our employees are our most valuable assets. The collective sum of the individual differences, life experiences, knowledge, inventiveness, innovation, self-expression, unique capabilities and talent that our employees invest in their work represents a significant part of not only our culture, but our reputation and company’s achievement as well. Freshpet is an Equal Opportunity Employer.
At Freshpet, our goal is to change the way people nourish their pets forever. We strive to strengthen the bond between people and our pets so that we both live longer, healthier, and happier lives while being kind to the planet. We believe that if we can create fresh, real foods that pets love and help them live healthier lives that their pet parents will also enjoy the many benefits of a rich life shared with a pet. We started off with a mission to change the way pet parents feed dogs and cats, but we also wanted to be a company that had a thoughtful approach to how we operate. We wanted to do things differently, make great products but be gentle to the planet, good to the people who touch our business, and leave a positive impact with everything we do. We work hard every day to ensure that the original vision is met, starting with making the highest quality foods in our kitchens to running our business with integrity, transparency, and social and environmental responsibility. IT’S AMAZING WHAT CAN HAPPEN WHEN YOU START COMPLETELY FRESH!
Responsibilities (How you will make an impact):
· In conjunction with Marketing Team, lead development of long term marketing and financial plans that will enable Freshpet to achieve volume, profit and growth objectives.
· Analyze the business and competitive environment, using data and sound judgement to make recommendations for ways to better meet short and long-term business goals, as well as identify insights that can lead to new business building ideas.
· Partner with Innovation Team to develop and execute 3–5-year NPD (New Product Development) strategy to support overall brand objectives.
· Serve as marketing project lead for product renovations including channel specific products, graphics updates, and cost savings initiatives.
· Manage and lead multiple cross functional teams, including R&D (Research & Development), Operations, Packaging, Market Research, and Sales to execute brand initiatives and implement plans. Ensure the brand strategy is communicated, understood and implemented by all cross functional groups.
· Lead merchandising strategy for Freshpet fridges in conjunction with Sales Team to enhance shoppability, assortment prioritization and execution of overall brand strategy.
· Manage business analytics, forecasting and planning including monthly state of the business tracking and reporting.
Preferred Qualifications (What you will bring):
· MBA with 3-4 years of experience in a similar or related role, ideally experience working in CPG Food/Pet Brand Marketing.
· BS/BA with 5 years of experience in a similar or related role, ideally in CPG Food/Pet Brand Marketing.
· Critical, creative and strategic thinker with a strong consumer-first orientation and problem-solving skills.
· Self-starter and action oriented mentality with the ability to manage multiple projects and thrives in a fast-paced working environment.
· Experience with business forecasting and developing a business case, strong analytical ability and financial acumen.
· Proven ability to assess and react to complex data points, distilling information down to actionable insights.
· Excellent communication and presentation skills required and ability to collaborate and influence key stakeholders.
· Strong project management skills, including identifying key milestones and delivering against deadlines.
What We Offer
At Freshpet, we offer a competitive salary and an excellent benefits package, including medical, dental and vision insurance, basic and optional life insurance, short- and long-term disability protection, flexible spending accounts, and a 401(k) plan with company match, paid parental leave, pet insurance, tuition assistance, a generous PTO plan and so much more!
Our Commitment to a Diverse Workforce:
At Freshpet, we embrace and encourage our employees’ differences in age, sex, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status, and other characteristics that make our employees unique.
Freshpet aims to foster, cultivate and preserve a culture of diversity, equity and inclusion. Our employees are our most valuable assets. The collective sum of the individual differences, life experiences, knowledge, inventiveness, innovation, self-expression, unique capabilities and talent that our employees invest in their work represents a significant part of not only our culture, but our reputation and company’s achievement as well. Freshpet is an Equal Opportunity Employer.