Commercial Metals
Director of Marketing, Emerging Businesses Group
Commercial Metals, Irving, Texas, United States, 75084
it's what's inside that counts_______________________________There's more to CMC than our products and the buildings, structures, and roads they go into. At CMC, it's the people inside our recycling centers, fabrication plants, manufacturing facilities, steel mills and offices that make us who we are as a company. Our success comes from finding, retaining, and supporting the highest quality talent by offering:Day 1 Benefits Coverage with low cost Medical, Vision, DentalDay 1 Paid-time Off and Vacation4.5% Company Match 401(k) plan$500 Annual Company-paid Lifestyle BenefitCompetitive Compensation and BonusesCompany-paid Life and Disability InsuranceEmployee Stock Purchase PlanTraining and Advancement Opportunities
Why This Job
In this role, you will work closely with leadership to develop and implement a successful marketing strategy that is aligned with business goals to increase demand and deliver on growth expectations. This role will be responsible for marketing efforts of several current brands and lines of business within CMC's Emerging Businesses Group, with the potential to add new brands through future acquisitions.What You'll Do
Develop and implement comprehensive marketing strategies to drive revenue growth, increase market penetration, and enhance brand positioning
Design and manage campaigns to generate qualified leads. Implement and optimize lead nurturing processes to convert leads into sales
Conduct market research to identify trends, customer needs, competitive landscape, and opportunities for expansion. Use insights to inform marketing strategies and product development
Collaborate with business leaders and commercial teams to effectively market new and existing products. Develop value propositions, messaging, and go-to-market strategies
Optimize online presence to increase visibility and engagement
Collaborate with Enterprise and Line of Business marketing teams to develop and manage marketing communications, including advertising, public relations, events, and promotional activities
Plan and manage the marketing budget. Allocate resources efficiently to maximize ROI and meet financial targets
Work closely with the sales team to align marketing and sales efforts. Provide sales tools, materials, and support to enhance the sales process
Monitor and analyze marketing performance metrics. Report on the effectiveness of campaigns and initiatives, making data-driven decisions to improve outcomes
Lead, mentor, and develop the marketing team. Foster a collaborative and innovative work environment
Ensure all marketing activities comply with industry regulations, company policies, and ethical standards
Collaborate and coordinate with other directors of marketing across the enterprise and adjacent lines of business
Share best practices, align strategies, and ensure cohesive messaging and branding across different business units
What You'll Need7 plus years of progressive experience in various dedicated marketing roles within a complex organization
Extensive experience in all aspects of developing and maintaining marketing strategies to drive growth and meet organizational objectives
Proven ability to develop effective marketing, advertising, and promotional activities that accelerates revenue growth
Ability to travel as needed
Your EducationBachelor's degree in marketing, business administration or related experience required
MBA or Master's degree in marketing preferred
We are Commercial Metals Company, a Fortune500 company with a family feel that's already part of your life. Our steel products have been supporting structures in more than 20 countries for over 100 years. And the secret to our success? We've built our legacy by assembling a team of innovators and doers to tackle some of the most challenging problems facing our world over thelast 100 years - but we're just getting started.If you're ready to reimagine ways to make the steel industry more sustainable, reinforce the bridges and roadways connecting our communities, and do meaningful work, you're ready to joinCMC. Apply today and start moving your career - and our world - forward.CMC is committed to providing equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, age, physical or mental disability, national origin, citizenship, military or veteran status, sexual orientation, gender identity and/or expression, genetic information, or other status protected by federal, state or local law.
Why This Job
In this role, you will work closely with leadership to develop and implement a successful marketing strategy that is aligned with business goals to increase demand and deliver on growth expectations. This role will be responsible for marketing efforts of several current brands and lines of business within CMC's Emerging Businesses Group, with the potential to add new brands through future acquisitions.What You'll Do
Develop and implement comprehensive marketing strategies to drive revenue growth, increase market penetration, and enhance brand positioning
Design and manage campaigns to generate qualified leads. Implement and optimize lead nurturing processes to convert leads into sales
Conduct market research to identify trends, customer needs, competitive landscape, and opportunities for expansion. Use insights to inform marketing strategies and product development
Collaborate with business leaders and commercial teams to effectively market new and existing products. Develop value propositions, messaging, and go-to-market strategies
Optimize online presence to increase visibility and engagement
Collaborate with Enterprise and Line of Business marketing teams to develop and manage marketing communications, including advertising, public relations, events, and promotional activities
Plan and manage the marketing budget. Allocate resources efficiently to maximize ROI and meet financial targets
Work closely with the sales team to align marketing and sales efforts. Provide sales tools, materials, and support to enhance the sales process
Monitor and analyze marketing performance metrics. Report on the effectiveness of campaigns and initiatives, making data-driven decisions to improve outcomes
Lead, mentor, and develop the marketing team. Foster a collaborative and innovative work environment
Ensure all marketing activities comply with industry regulations, company policies, and ethical standards
Collaborate and coordinate with other directors of marketing across the enterprise and adjacent lines of business
Share best practices, align strategies, and ensure cohesive messaging and branding across different business units
What You'll Need7 plus years of progressive experience in various dedicated marketing roles within a complex organization
Extensive experience in all aspects of developing and maintaining marketing strategies to drive growth and meet organizational objectives
Proven ability to develop effective marketing, advertising, and promotional activities that accelerates revenue growth
Ability to travel as needed
Your EducationBachelor's degree in marketing, business administration or related experience required
MBA or Master's degree in marketing preferred
We are Commercial Metals Company, a Fortune500 company with a family feel that's already part of your life. Our steel products have been supporting structures in more than 20 countries for over 100 years. And the secret to our success? We've built our legacy by assembling a team of innovators and doers to tackle some of the most challenging problems facing our world over thelast 100 years - but we're just getting started.If you're ready to reimagine ways to make the steel industry more sustainable, reinforce the bridges and roadways connecting our communities, and do meaningful work, you're ready to joinCMC. Apply today and start moving your career - and our world - forward.CMC is committed to providing equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, age, physical or mental disability, national origin, citizenship, military or veteran status, sexual orientation, gender identity and/or expression, genetic information, or other status protected by federal, state or local law.