Hotel Leveque
Director of Marketing
Hotel Leveque, Nashville, Tennessee, United States,
Insurance enrollment available from DAY 1!Paid time off available from DAY 1!Holiday pay available from DAY 1!Hotel and travel discounts at worldwide destinations!Professional development and promotion opportunities!About this job…
As a key member of the Hutton Hotel sales & marketing team, the primary goal of every marketer is to drive total revenue for the property. This position will support the hotel's efforts to deliver outstanding guest service and financial profitability. Under the guidance and direction of the dual General Managers, the Director of Marketing will develop and execute digital and traditional marketing initiatives including social media management, copywriting, design, reporting, and analysis of marketing activity.What you’ll be doing…
Develop Marketing Strategies and Content:
Ensure compliance of all digital marketing staying up-to-date with current hotel guidelinesResponsible for marketing within the hotel’s 4-walls (guest room collateral, special menus, promotional materials, hotel cross-marketing including elevator signage, check-in collateral, etc.) as well as developing and leveraging creative community partnerships to drive businessFacilitate marketing meetings with each partner agency to review past performance and upcoming initiativesResponsible for executing hotel marketing needs on property, including but not limited to activations, community engagement, journalist, and media stays, and serving as a brand ambassador for the hotel and outletsManage paid media spend including targeting, deployment, and reporting on performanceDevelop and deploy paid social media campaigns as needed along with digital agency partnerFacilitate the creation of signage, mockups, email campaigns, and online promotion designing and publishing digital and print collateral as neededResearch and make recommendations on transient rate promotions, group and catering packages, entertainment, and restaurant events based on current trendsDevelop and implement targeted marketing and promotional strategies for Hutton Hotel, Analog Music Venue, restaurant, and Writers StudiosCoordinate development of photography shoot lists, collect usage rights, and manage internal storage and distribution of imagerySupport the development of annual Sales & Marketing planSupport the development of marketing budget annually and adjust as neededResponsible for developing a regular cadence of email campaign content for the hotel, Analog, Writers Studios, and restaurant, as well as strategies and tactics to grow and nurture this audienceResponsible for managing automated email campaigns, loyalty programs and review surveys to foster new guest acquisition and guest loyaltyProvide critical analysis of strategies, statistics, and demand factors:Facilitate a Bi-Weekly Marketing Strategy Meeting for the hotelMonitor and report on website, online listing, and hotel performance metricsAnalyze past and present trends and make recommendations for future strategiesProvide metrics and analysis for use in the Monthly Owners Report and other ongoing reportsCreate monthly content calendars for Hutton Hotel, Analog, Writers Studios, and restaurant including pre-scheduled content and in-the-moment stories, videos, etc. as well as guest engagement/community management of our social media platformsManage community engagement and response guidelines for partner agency/proper team members to respond daily to guest inquiries, comments, requests, complaints, and reviewsMaintain hotel image and photography guidelines and effectively communicate these guidelines to partner agencies and team members to ensure brand consistency across all platforms and departmentsMonitor and maintain up-to-date content on hotel, Analog, and Writers Studios websitesMonitor and maintain up-to-date content on listings including Google, TripAdvisor, Yelp and other property listing sites. Maintain one channel per month performance audit to seek and correct misinformationWork alongside digital agency to ensure content and search engine optimization is staying up-to-date on best practices and trendsEnsure visual and written brand integrity of content for each outletFacilitate updates to huttonhotel.com, analognashville.com, writersstudiosathuttonhotel.com as neededWork with revenue and sales to ensure all rate packages are bookable and available across hotel channelsPull and distribute channel audit reports for hotel and restaurant listingsManage digital assets (photography, 3D tours and video) for the hotel and outletsMaintain and manage relationships with marketing related vendors (PR Agency, Media Contacts, CVB, Local Partners, Website Vendor, etc.)Success factors…
Experience & Education:
Minimum of 8 years' experience in digital marketing, with an emphasis in SEO, eCommerce, and online paid campaignsExperience in the travel, tourism, and hospitality space strongly desiredExperience marketing independent and lifestyle hotelsExperience pulling, composing, and evaluating digital media reporting and analytics.Business copywriting experience preferredExperience using HubSpot is a plusCommunication:
Highly organized with strong communication skills and a teamwork style to accomplishing goalsOrganization Skills, attention to detail and ability to multi-task requiredAbility to build positive relationship with internal customers in the field and at the Corporate OfficePerformance focusedStrong analytical skills with the ability to evaluate various options and quickly make recommendationsMust be self-motivated and able to meet multiple deadlinesMust be able to manage multiple projects in a fast-paced, deadline-driven environmentPhysical:
8+ hours per day sitting desk/computer; stand and walk occasionally throughout workdayLift, lower, and maneuver up to 10 pounds occasionallyManual dexterity and repetitive motions required throughout workday
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As a key member of the Hutton Hotel sales & marketing team, the primary goal of every marketer is to drive total revenue for the property. This position will support the hotel's efforts to deliver outstanding guest service and financial profitability. Under the guidance and direction of the dual General Managers, the Director of Marketing will develop and execute digital and traditional marketing initiatives including social media management, copywriting, design, reporting, and analysis of marketing activity.What you’ll be doing…
Develop Marketing Strategies and Content:
Ensure compliance of all digital marketing staying up-to-date with current hotel guidelinesResponsible for marketing within the hotel’s 4-walls (guest room collateral, special menus, promotional materials, hotel cross-marketing including elevator signage, check-in collateral, etc.) as well as developing and leveraging creative community partnerships to drive businessFacilitate marketing meetings with each partner agency to review past performance and upcoming initiativesResponsible for executing hotel marketing needs on property, including but not limited to activations, community engagement, journalist, and media stays, and serving as a brand ambassador for the hotel and outletsManage paid media spend including targeting, deployment, and reporting on performanceDevelop and deploy paid social media campaigns as needed along with digital agency partnerFacilitate the creation of signage, mockups, email campaigns, and online promotion designing and publishing digital and print collateral as neededResearch and make recommendations on transient rate promotions, group and catering packages, entertainment, and restaurant events based on current trendsDevelop and implement targeted marketing and promotional strategies for Hutton Hotel, Analog Music Venue, restaurant, and Writers StudiosCoordinate development of photography shoot lists, collect usage rights, and manage internal storage and distribution of imagerySupport the development of annual Sales & Marketing planSupport the development of marketing budget annually and adjust as neededResponsible for developing a regular cadence of email campaign content for the hotel, Analog, Writers Studios, and restaurant, as well as strategies and tactics to grow and nurture this audienceResponsible for managing automated email campaigns, loyalty programs and review surveys to foster new guest acquisition and guest loyaltyProvide critical analysis of strategies, statistics, and demand factors:Facilitate a Bi-Weekly Marketing Strategy Meeting for the hotelMonitor and report on website, online listing, and hotel performance metricsAnalyze past and present trends and make recommendations for future strategiesProvide metrics and analysis for use in the Monthly Owners Report and other ongoing reportsCreate monthly content calendars for Hutton Hotel, Analog, Writers Studios, and restaurant including pre-scheduled content and in-the-moment stories, videos, etc. as well as guest engagement/community management of our social media platformsManage community engagement and response guidelines for partner agency/proper team members to respond daily to guest inquiries, comments, requests, complaints, and reviewsMaintain hotel image and photography guidelines and effectively communicate these guidelines to partner agencies and team members to ensure brand consistency across all platforms and departmentsMonitor and maintain up-to-date content on hotel, Analog, and Writers Studios websitesMonitor and maintain up-to-date content on listings including Google, TripAdvisor, Yelp and other property listing sites. Maintain one channel per month performance audit to seek and correct misinformationWork alongside digital agency to ensure content and search engine optimization is staying up-to-date on best practices and trendsEnsure visual and written brand integrity of content for each outletFacilitate updates to huttonhotel.com, analognashville.com, writersstudiosathuttonhotel.com as neededWork with revenue and sales to ensure all rate packages are bookable and available across hotel channelsPull and distribute channel audit reports for hotel and restaurant listingsManage digital assets (photography, 3D tours and video) for the hotel and outletsMaintain and manage relationships with marketing related vendors (PR Agency, Media Contacts, CVB, Local Partners, Website Vendor, etc.)Success factors…
Experience & Education:
Minimum of 8 years' experience in digital marketing, with an emphasis in SEO, eCommerce, and online paid campaignsExperience in the travel, tourism, and hospitality space strongly desiredExperience marketing independent and lifestyle hotelsExperience pulling, composing, and evaluating digital media reporting and analytics.Business copywriting experience preferredExperience using HubSpot is a plusCommunication:
Highly organized with strong communication skills and a teamwork style to accomplishing goalsOrganization Skills, attention to detail and ability to multi-task requiredAbility to build positive relationship with internal customers in the field and at the Corporate OfficePerformance focusedStrong analytical skills with the ability to evaluate various options and quickly make recommendationsMust be self-motivated and able to meet multiple deadlinesMust be able to manage multiple projects in a fast-paced, deadline-driven environmentPhysical:
8+ hours per day sitting desk/computer; stand and walk occasionally throughout workdayLift, lower, and maneuver up to 10 pounds occasionallyManual dexterity and repetitive motions required throughout workday
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