eClinical Solutions
Digital Marketing Manager
eClinical Solutions, Oklahoma City, Oklahoma, United States,
eClinical Solutions helps life sciences organizations around the world accelerate clinical development initiatives with expert data services and the elluminate Clinical Data Cloud – the foundation of digital trials. Together, the elluminate platform and digital data services give clients self-service access to all their data from one centralized location plus advanced analytics that help them make smarter, faster business decisions.
You Will Make An Impact
The Digital Marketing Manager supports the marketing team in effectively promoting its message across all digital channels. This role is a blend of marketing tech stack management and digital marketing. They will manage the company website and associated digital channels while optimizing the SEO opportunities. They will own the marketing tech stack and ensure proper training and access for the team. The DMM should have a strong grasp of current marketing strategies and technologies and be motivated to test and optimize channels and tools while targeting key customers. They will also collaborate with copywriters, content creators, and other members of the marketing team.
Your Day To Day
“Own” marketing tech stackEnsure proper usage and training of entire marketing tech stackPlan, execute, and manage all digital marketing including website, SEO, SEMEstablish and execute a digital marketing strategy to distribute contentCollaborate with Demand Gen team on email marketing and advertisingMaintain company’s digital presence across all channelsMaintain consistent brand messaging across all digital channelsIdentify, analyze, and measure trends and content to assess how well it’s performing and optimize user experienceCreate and maintain an editorial calendar to deliver targeted contentCreate and manage content for forms of digital communicationResearch, track, and analyze consumer behaviors and trends and implement research into digital marketing campaignsCollaborate with the marketing team to brainstorm new and innovative growth strategies and marketing techniquesUpdate WordPress websiteOther duties as assignedQualifications
Bachelor’s degree or equivalent work experience preferred3+ years experience preferredStrong sense of creativity, imagination, and innovationExperience working in CSM, such as WordPressAbility to understand and fully utilize marketing tech including, but not limited to WordPress, Hubspot, Highspot, Brandfolder and othersUnderstands website metrics, A/B testing, and digital best practicesExperience connecting different platforms to SalesforceExperience publishing web content, ideally using WordPressExcellent interpersonal skills, with the ability to collaborate with other departmentsIn-depth knowledge of digital marketing strategies, platforms and best practicesAbility to analyze metrics, reports, and trendsStrong project management and managerial skillsIn-depth knowledge of current digital trendsExperience in digital marketing, or related fieldExperience with SEO and SEM strategy and keyword researchUnderstanding of website analytics tools, such as Google AnalyticsAnalytical mind, with an aptitude for analyzing dataeClinical Solutions is a people first organization. Our inclusive culture values the contribution that diversity brings to our business. We celebrate individual experiences that connect us and that inspire innovation in our community. Our team seeks out opportunities to learn, grow and continuously improve. Bring your authentic self, you are welcome here!We are proud to be an equal opportunity employer that values diversity. Our management team is committed to the principle that employment decisions are based on qualifications, merit, culture fit and business need.
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You Will Make An Impact
The Digital Marketing Manager supports the marketing team in effectively promoting its message across all digital channels. This role is a blend of marketing tech stack management and digital marketing. They will manage the company website and associated digital channels while optimizing the SEO opportunities. They will own the marketing tech stack and ensure proper training and access for the team. The DMM should have a strong grasp of current marketing strategies and technologies and be motivated to test and optimize channels and tools while targeting key customers. They will also collaborate with copywriters, content creators, and other members of the marketing team.
Your Day To Day
“Own” marketing tech stackEnsure proper usage and training of entire marketing tech stackPlan, execute, and manage all digital marketing including website, SEO, SEMEstablish and execute a digital marketing strategy to distribute contentCollaborate with Demand Gen team on email marketing and advertisingMaintain company’s digital presence across all channelsMaintain consistent brand messaging across all digital channelsIdentify, analyze, and measure trends and content to assess how well it’s performing and optimize user experienceCreate and maintain an editorial calendar to deliver targeted contentCreate and manage content for forms of digital communicationResearch, track, and analyze consumer behaviors and trends and implement research into digital marketing campaignsCollaborate with the marketing team to brainstorm new and innovative growth strategies and marketing techniquesUpdate WordPress websiteOther duties as assignedQualifications
Bachelor’s degree or equivalent work experience preferred3+ years experience preferredStrong sense of creativity, imagination, and innovationExperience working in CSM, such as WordPressAbility to understand and fully utilize marketing tech including, but not limited to WordPress, Hubspot, Highspot, Brandfolder and othersUnderstands website metrics, A/B testing, and digital best practicesExperience connecting different platforms to SalesforceExperience publishing web content, ideally using WordPressExcellent interpersonal skills, with the ability to collaborate with other departmentsIn-depth knowledge of digital marketing strategies, platforms and best practicesAbility to analyze metrics, reports, and trendsStrong project management and managerial skillsIn-depth knowledge of current digital trendsExperience in digital marketing, or related fieldExperience with SEO and SEM strategy and keyword researchUnderstanding of website analytics tools, such as Google AnalyticsAnalytical mind, with an aptitude for analyzing dataeClinical Solutions is a people first organization. Our inclusive culture values the contribution that diversity brings to our business. We celebrate individual experiences that connect us and that inspire innovation in our community. Our team seeks out opportunities to learn, grow and continuously improve. Bring your authentic self, you are welcome here!We are proud to be an equal opportunity employer that values diversity. Our management team is committed to the principle that employment decisions are based on qualifications, merit, culture fit and business need.
#J-18808-Ljbffr