Franchise Sidekick
Director of Marketing
Franchise Sidekick, Omaha, Nebraska, us, 68197
Are you a life-changer? Do you believe in the idea of guiding people to their best life? If yes, Franchise Sidekick may be the place for you. Franchise Sidekick is a full-service, client-focused, technology-driven franchise advisory group dedicated to finding a better way for people to buy a franchise business while reducing their risk. We have our clients’ backs! Our team at Sidekick recruits, educates, and guides current and future entrepreneurs while offering them certified brands, insider information, and proven selection process so they can choose the perfect franchise business. With our help, people take back their time, increase their portfolios, and gain control of their lives. We transform people’s lives every day through business ownership.Job Title:
Director of MarketingReports To:
Chief Growth OfficerDirect Reports:
Yes (3-4)Location:
Omaha HQ (Hybrid: Office + Work From Home)Salary Range:
Base Salary $80,000 to $100,000 + Incentives & BonusYour Impact on Team Sidekick:Step into the spotlight as Sidekick's Director of Marketing, where creativity meets strategy in a symphony of content and successful campaigns. In this dynamic role, you'll orchestrate a talented marketing team, driving brand growth through innovative strategies and captivating content, including overseeing our cutting-edge video production. Your mission: to blend creativity, data insights, and visionary leadership, propelling Sidekick's story to new heights. If you're ready to take the reins and lead our marketing adventures, we're excited to see where you'll take us next!In the role of Marketing Director, you will work on:Strategic Planning and Execution (25%):
Architect and execute innovative marketing strategies that amplify brand presence, drive market expansion, and align with Franchise Sidekick’s business goals. Continuously assess and optimize marketing campaigns to ensure they are responsive to market trends and deliver measurable ROI.Digital Marketing & Content Oversight (30%):
Lead digital marketing initiatives, including SEO, SEM, and social media strategies, to enhance online visibility and engagement. Oversee content creation, ensuring consistency in brand messaging and the development of compelling, targeted content across all digital platforms. Monitor, engage with, and grow our follower base on social platforms such as Facebook, Instagram, LinkedIn, and YouTube. Design and collaborate on the marketing funnel design and optimization. Cultivate strategic partnerships and collaborate on event marketing to expand brand reach, generate leads, and build a strong industry network. Work with the Operations team to execute marketing functions of Sidekick Events, including campaigns and leveraging partnerships for maximum brand exposure and audience engagement. Mentor and develop a dynamic marketing team, fostering a culture of innovation, accountability, and continuous learning. Set clear goals and performance metrics, providing regular feedback and guidance to drive team success and professional growth.Data Analysis & Reporting (10%):
Utilize robust data analysis practices to track marketing performance, glean actionable insights, and inform strategy adjustments. Regularly report on marketing metrics, translating data into strategic recommendations to optimize marketing efforts and drive business growth.What's In It For You?Paid Time Off:
Every Sidekick starts with 16 days of PTO, two floating holidays, and a paid volunteer day annually. We also offer nine paid company holidays each year as well. Team Members earn additional PTO for each year of employment.Franchise Ownership Program:
After your first year with Sidekick, we offer a Franchise Purchase Discount which allows you to own your own Franchise Business at a $30,000 to $50,000 savings.
Some restrictions and minimum qualifications apply to the discount.Client Referral Commission:
We encourage every member of Team Sidekick to utilize their network to find qualified candidates for franchise ownership. We pay $3,000 for every qualified lead you submit that ends up purchasing a franchise.Sidekick Benefits:
Sidekick offers the following benefits:
Full Medical Benefits with up to $800 monthly Employer ContributionEmployer Paid Dental, Vision, and Life Insurance ($0 cost to employees with options for family coverage)Optional Health Savings Account (HSA), Flexible Spending Account (FSA), Supplemental Insurance, and more401k with 3% Employer Contribution (no match required)Home Office Stipend For Remote Workers
This Role Might Be a Good Fit For You If:Being at the forefront of marketing innovation and staying ahead of the curve is your idea of professional bliss.You are an experienced leader, keen on mentoring and developing a marketing team in a culture of innovation, accountability, and continuous learning.You thrive on crafting and executing innovative marketing strategies that not only amplify brand presence but also drive significant market expansion.Your expertise in digital marketing, including SEO, SEM, and social media, is well-honed, and you're adept at leveraging these channels for brand growth.You're passionate about creating compelling, targeted content and maintaining consistency in brand messaging across digital platforms.You have a knack for designing and collaborating on marketing funnel optimization to enhance customer engagement and conversion.You have experience in event marketing, with a knack for leveraging events to enhance brand visibility and engagement.You have experience setting clear goals, establishing performance metrics, and guiding your team towards success and professional growth.You possess a results-driven mindset comfortable working in a fast-paced, performance-driven environment.You have experience in video/photo editing software (this is a bonus for us).You possess strong organizational skills in order to manage various projects at once.You work well as a team player, supporting and mentoring other team members.You thrive in a goal-driven, accountability-focused organization.You are comfortable working in a start-up environment and handle ambiguity well.You have a passion for lifelong learning and are interested in the latest and greatest information on marketing, development, franchising, and business ownership.Working Conditions:Franchise Sidekick utilizes a hybrid work structure with remote, in-office, and blended work opportunities.Limited travel is required (estimated at 15% or less annually).Minimal physical requirements are required.What We're All About:At Franchise Sidekick, we help aspiring and established entrepreneurs reduce the risk of buying a franchise and discover the perfect opportunity for their individual needs and goals. We're all about finding awesome brands, creating great resources and insider information, and educating our clients on the possibility of
living life on their terms.
Using our team's 50+ years of combined direct experience in franchising, we identify exceptional franchise brands with the potential for high ROI, explosive growth, and/or proven performance. As their Sidekick, we stay with every client from first contact to well after they launch their business, all at no cost to the client. That’s how our team has awarded over 8,000 franchise locations.Franchise Sidekick is proud to be an Equal Opportunity Employer. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.Interested and qualified candidates should apply through the above link, and great matches will be contacted for a two to three-interview hiring process with members of our Sidekick Hiring Team. Franchise Sidekick is dedicated to hiring the best people who are aligned with our company culture and goals.
#J-18808-Ljbffr
Director of MarketingReports To:
Chief Growth OfficerDirect Reports:
Yes (3-4)Location:
Omaha HQ (Hybrid: Office + Work From Home)Salary Range:
Base Salary $80,000 to $100,000 + Incentives & BonusYour Impact on Team Sidekick:Step into the spotlight as Sidekick's Director of Marketing, where creativity meets strategy in a symphony of content and successful campaigns. In this dynamic role, you'll orchestrate a talented marketing team, driving brand growth through innovative strategies and captivating content, including overseeing our cutting-edge video production. Your mission: to blend creativity, data insights, and visionary leadership, propelling Sidekick's story to new heights. If you're ready to take the reins and lead our marketing adventures, we're excited to see where you'll take us next!In the role of Marketing Director, you will work on:Strategic Planning and Execution (25%):
Architect and execute innovative marketing strategies that amplify brand presence, drive market expansion, and align with Franchise Sidekick’s business goals. Continuously assess and optimize marketing campaigns to ensure they are responsive to market trends and deliver measurable ROI.Digital Marketing & Content Oversight (30%):
Lead digital marketing initiatives, including SEO, SEM, and social media strategies, to enhance online visibility and engagement. Oversee content creation, ensuring consistency in brand messaging and the development of compelling, targeted content across all digital platforms. Monitor, engage with, and grow our follower base on social platforms such as Facebook, Instagram, LinkedIn, and YouTube. Design and collaborate on the marketing funnel design and optimization. Cultivate strategic partnerships and collaborate on event marketing to expand brand reach, generate leads, and build a strong industry network. Work with the Operations team to execute marketing functions of Sidekick Events, including campaigns and leveraging partnerships for maximum brand exposure and audience engagement. Mentor and develop a dynamic marketing team, fostering a culture of innovation, accountability, and continuous learning. Set clear goals and performance metrics, providing regular feedback and guidance to drive team success and professional growth.Data Analysis & Reporting (10%):
Utilize robust data analysis practices to track marketing performance, glean actionable insights, and inform strategy adjustments. Regularly report on marketing metrics, translating data into strategic recommendations to optimize marketing efforts and drive business growth.What's In It For You?Paid Time Off:
Every Sidekick starts with 16 days of PTO, two floating holidays, and a paid volunteer day annually. We also offer nine paid company holidays each year as well. Team Members earn additional PTO for each year of employment.Franchise Ownership Program:
After your first year with Sidekick, we offer a Franchise Purchase Discount which allows you to own your own Franchise Business at a $30,000 to $50,000 savings.
Some restrictions and minimum qualifications apply to the discount.Client Referral Commission:
We encourage every member of Team Sidekick to utilize their network to find qualified candidates for franchise ownership. We pay $3,000 for every qualified lead you submit that ends up purchasing a franchise.Sidekick Benefits:
Sidekick offers the following benefits:
Full Medical Benefits with up to $800 monthly Employer ContributionEmployer Paid Dental, Vision, and Life Insurance ($0 cost to employees with options for family coverage)Optional Health Savings Account (HSA), Flexible Spending Account (FSA), Supplemental Insurance, and more401k with 3% Employer Contribution (no match required)Home Office Stipend For Remote Workers
This Role Might Be a Good Fit For You If:Being at the forefront of marketing innovation and staying ahead of the curve is your idea of professional bliss.You are an experienced leader, keen on mentoring and developing a marketing team in a culture of innovation, accountability, and continuous learning.You thrive on crafting and executing innovative marketing strategies that not only amplify brand presence but also drive significant market expansion.Your expertise in digital marketing, including SEO, SEM, and social media, is well-honed, and you're adept at leveraging these channels for brand growth.You're passionate about creating compelling, targeted content and maintaining consistency in brand messaging across digital platforms.You have a knack for designing and collaborating on marketing funnel optimization to enhance customer engagement and conversion.You have experience in event marketing, with a knack for leveraging events to enhance brand visibility and engagement.You have experience setting clear goals, establishing performance metrics, and guiding your team towards success and professional growth.You possess a results-driven mindset comfortable working in a fast-paced, performance-driven environment.You have experience in video/photo editing software (this is a bonus for us).You possess strong organizational skills in order to manage various projects at once.You work well as a team player, supporting and mentoring other team members.You thrive in a goal-driven, accountability-focused organization.You are comfortable working in a start-up environment and handle ambiguity well.You have a passion for lifelong learning and are interested in the latest and greatest information on marketing, development, franchising, and business ownership.Working Conditions:Franchise Sidekick utilizes a hybrid work structure with remote, in-office, and blended work opportunities.Limited travel is required (estimated at 15% or less annually).Minimal physical requirements are required.What We're All About:At Franchise Sidekick, we help aspiring and established entrepreneurs reduce the risk of buying a franchise and discover the perfect opportunity for their individual needs and goals. We're all about finding awesome brands, creating great resources and insider information, and educating our clients on the possibility of
living life on their terms.
Using our team's 50+ years of combined direct experience in franchising, we identify exceptional franchise brands with the potential for high ROI, explosive growth, and/or proven performance. As their Sidekick, we stay with every client from first contact to well after they launch their business, all at no cost to the client. That’s how our team has awarded over 8,000 franchise locations.Franchise Sidekick is proud to be an Equal Opportunity Employer. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.Interested and qualified candidates should apply through the above link, and great matches will be contacted for a two to three-interview hiring process with members of our Sidekick Hiring Team. Franchise Sidekick is dedicated to hiring the best people who are aligned with our company culture and goals.
#J-18808-Ljbffr