Baton Rouge Area Chamber
Communications Director
Baton Rouge Area Chamber, Baton Rouge, Louisiana, us, 70873
The Baton Rouge Area Chamber (BRAC) Communications Director leads and executes the production, editing, and strategic alignment of all organizational communications, including digital and print materials, social media, media relations, and speeches.
Responsibilities
Communications Management & Public Relations Duties – 30%
Manage organizational announcements and announcement events with companies, localities/REDOs, and governmental agencies, maintaining clear and regular communication with all stakeholders
Draft and/or edit news releases, event briefings, talking points, and assist the departments in filling out surveys, speech writing, editing copy, and other public relations task as required
Maintain expertise in media and public relations techniques and serve as resource for BRAC staff, economic development partners, and other external stakeholders
Develop and maintain monthly communications calendar, managing email communications, press releases, report releases, etc.
Serve as an editor for BRAC stakeholder communications as needed, providing guidance, content development, and proofing expertise
Draft and deploy regular internal communication pieces to keep BRAC staff informed on organizational progress
Social Media Management – 30%
Develop and maintain content calendar for social accounts including Twitter, Facebook, and LinkedIn to align with BRAC annual marketing calendar
Work with design team to develop images, graphics, and videos for use on social media platforms
Post content and images according to schedule
Monitor social media communities and implement digital audits to develop, track, and report on KPIs and strategy recommendations
Engage with partner accounts and posts on behalf of BRAC as appropriate
Maintain expertise in social media marketing techniques and economic development best practices and serves as resource for BRAC staff
Strategic Media Relations & Spokesperson Duties – 30%
Serve as organization’s media contact and spokesperson
Manage and monitor press interviews with BRAC staff
Monitor regional news articles and forward critical issue articles to BRAC management and other appropriate staff
Manage BRAC’s media communications program that ensures maximum exposure of favorable Baton Rouge Area economic development articles in major business publications, economic development trade magazines, and vertical industry publications
Coordinate planning and logistics of inbound media tours
Other Duties – 10%
Support department activities as needed (e.g. staffing events)
Manage content and assets, in conjunction with other marketing team members
Qualifications
Bachelor’s degree in marketing, communications, public relations, or related field
Minimum 5-7 years of marketing, communications, and/or public relations experience
Strong copywriting and copyediting skills are required
Considerable knowledge of general marketing, social media, collateral development, website management and communications techniques is key
Basic understanding of economic development principles and state and local government programs
Considerable and successful experience in developing and implementing effective communications strategies
Excellent project management and deadline management skills
Experience in mentoring junior team members
Strong analytical skills for measuring and optimizing marketing effectiveness
Ability to lift 30-40 lbs.
Mission and Values
BRAC exists to accelerate economic opportunity in the Baton Rouge Area, for everyone.
BRAC’s core values:
Curious: We courageously step outside our comfort zones.
Objective: We base our perspective and policy on unbiased analysis.
Optimistic: We shape a future where success is not just achieved but redefined.
Effectual: Focused on what we can control and influence, we lead with purposeful action.
Collaborative: We believe our strength is in our partnerships.
Authentic: We revel in the privilege of doing meaningful work.
#J-18808-Ljbffr
Responsibilities
Communications Management & Public Relations Duties – 30%
Manage organizational announcements and announcement events with companies, localities/REDOs, and governmental agencies, maintaining clear and regular communication with all stakeholders
Draft and/or edit news releases, event briefings, talking points, and assist the departments in filling out surveys, speech writing, editing copy, and other public relations task as required
Maintain expertise in media and public relations techniques and serve as resource for BRAC staff, economic development partners, and other external stakeholders
Develop and maintain monthly communications calendar, managing email communications, press releases, report releases, etc.
Serve as an editor for BRAC stakeholder communications as needed, providing guidance, content development, and proofing expertise
Draft and deploy regular internal communication pieces to keep BRAC staff informed on organizational progress
Social Media Management – 30%
Develop and maintain content calendar for social accounts including Twitter, Facebook, and LinkedIn to align with BRAC annual marketing calendar
Work with design team to develop images, graphics, and videos for use on social media platforms
Post content and images according to schedule
Monitor social media communities and implement digital audits to develop, track, and report on KPIs and strategy recommendations
Engage with partner accounts and posts on behalf of BRAC as appropriate
Maintain expertise in social media marketing techniques and economic development best practices and serves as resource for BRAC staff
Strategic Media Relations & Spokesperson Duties – 30%
Serve as organization’s media contact and spokesperson
Manage and monitor press interviews with BRAC staff
Monitor regional news articles and forward critical issue articles to BRAC management and other appropriate staff
Manage BRAC’s media communications program that ensures maximum exposure of favorable Baton Rouge Area economic development articles in major business publications, economic development trade magazines, and vertical industry publications
Coordinate planning and logistics of inbound media tours
Other Duties – 10%
Support department activities as needed (e.g. staffing events)
Manage content and assets, in conjunction with other marketing team members
Qualifications
Bachelor’s degree in marketing, communications, public relations, or related field
Minimum 5-7 years of marketing, communications, and/or public relations experience
Strong copywriting and copyediting skills are required
Considerable knowledge of general marketing, social media, collateral development, website management and communications techniques is key
Basic understanding of economic development principles and state and local government programs
Considerable and successful experience in developing and implementing effective communications strategies
Excellent project management and deadline management skills
Experience in mentoring junior team members
Strong analytical skills for measuring and optimizing marketing effectiveness
Ability to lift 30-40 lbs.
Mission and Values
BRAC exists to accelerate economic opportunity in the Baton Rouge Area, for everyone.
BRAC’s core values:
Curious: We courageously step outside our comfort zones.
Objective: We base our perspective and policy on unbiased analysis.
Optimistic: We shape a future where success is not just achieved but redefined.
Effectual: Focused on what we can control and influence, we lead with purposeful action.
Collaborative: We believe our strength is in our partnerships.
Authentic: We revel in the privilege of doing meaningful work.
#J-18808-Ljbffr