Stanford University
Senior Director, Digital Communications & Marketing
Stanford University, Palo Alto, California, United States, 94306
Stanford's
Graduate School of Business
(GSB) has built a global reputation based on its immersive and innovative management programs. We provide students with a transformative leadership experience, pushing the boundaries of knowledge with faculty research, and offering a portfolio of entrepreneurial and non-degree programs that deliver global impact like no other. The Stanford Graduate School of Business seeks to hire a Senior Director of Digital Communications and Marketing responsible for driving the GSB's digital marketing and communication strategies, with a primary focus on the school website and social media channels. The person in this newly created role will manage a high-performing team focused on driving engagement and building visibility for the school's academic programs, faculty research, strategic initiatives, and thought leadership. They will interface with key stakeholders, including department heads and academic leaders to address current needs and build a framework for future possibilities. As a direct report of the Chief Communications and Marketing Officer, the Senior Director will develop guiding principles and approaches for how Stanford GSB shares information across key digital channels with prospective and current students, alumni, and anyone interested in the people, programs, and impact of our world-class business school. This is a hybrid position and requires a minimum of two days per week on the Stanford University campus in Palo Alto, CA. Primary responsibilities: Aligned with organizational goals and brand guidelines, oversee, develop and execute a long-range digital marketing and communications strategy, with the GSB website and social media as primary channels. May include newsletter management, advertising, or other digital marketing strategies and operations. Manage and mentor a talented GSB digital marketing team, including recruiting, developing, and retaining staff. Oversee the development and dissemination of social content aimed at engaging key audiences in consultation and collaboration with the Content and Design team. Ensure website experience meets business and organizational goals in partnership with Digital Solutions (IT), by conducting analyses and working in close collaboration with internal stakeholders. Audit data analytics efforts and introduce best reporting practices. Leverage market research and recommend strategic ways to use data to measure performance, identify trends, and unlock new opportunities for engagement and growth. Utilize emerging technologies and trends in digital communication, ensuring our strategies remain cutting-edge and impactful. Set budget, goals, and objectives in alignment with organization and team goals. Provide financial and operational oversight for key internal stakeholder and vendor relationships, optimize processes and workflows, and spearhead ways to enhance collaboration and efficiencies. Participate in university-wide and organization-wide initiatives and cross-functional teams serving as a resource and thought partner. To be successful in this position, you will bring: Bachelor's degree and ten years of relevant experience; or a combination of education and relevant experience. Extensive experience in social media strategy, social-specific content, and engagement is strongly preferred. Digital best practices and a working knowledge of technical website development, usability, and accessibility. A proven track record in developing complex organization websites is strongly preferred. Proficiency in analyzing digital metrics and using insights to drive engagement and traffic. Proven ability to achieve an organization's vision, values and programs through marketing initiatives. Demonstrated experience leveraging integrated marketing strategies to achieve goals. Strong marketing management skills and the ability to persuade and influence decision-makers across all levels of an organization. Exceptional strategic thinking and leadership skills. Proven people manager, with the ability to motivate, grow and train staff across functions. Prior experience in planning and managing department budget. Exceptional written and oral communication skills. Demonstrated experience presenting to senior leadership. Occasional work on evenings and weekends. Ability to work a hybrid schedule. Please note: candidates should expect to share a portfolio of examples. Additionally, a writing exercise will be a part of the interview process. The expected pay range for this position is $141,000 to $218,000 per year. Stanford University provides pay ranges representing its good faith estimate of what the university reasonably expects to pay for a position. The pay offered to a selected candidate will be determined based on factors such as (but not limited to) the scope and responsibilities of the position, the qualifications of the selected candidate, departmental budget availability, internal equity, geographic location and external market pay for comparable jobs. At Stanford University, base pay represents only one aspect of the comprehensive rewards package. The Cardinal at Work website (
https://cardinalatwork.stanford.edu/benefits-rewards
) provides detailed information on Stanford's extensive range of benefits and rewards offered to employees. Specifics about the rewards package for this position may be discussed during the hiring process. How to Apply We invite you to apply for this position by clicking on the "Apply for Job" button. To be considered, please submit a cover letter and resume along with your online application. Why Stanford is for You Stanford's dedicated 16,000 staff come from diverse educational and career backgrounds. We are a collaborative environment that thrives on innovation and continuous improvement. At Stanford, we seek talent committed to excellence, driven to impact the future of our legacy, and improve lives on a global sphere. We provide competitive salaries, excellent health care and retirement plans, and a generous vacation policy, including additional time off during our winter closure. We pride ourselves in being a
culture
that encourages and empowers you.
#J-18808-Ljbffr
Graduate School of Business
(GSB) has built a global reputation based on its immersive and innovative management programs. We provide students with a transformative leadership experience, pushing the boundaries of knowledge with faculty research, and offering a portfolio of entrepreneurial and non-degree programs that deliver global impact like no other. The Stanford Graduate School of Business seeks to hire a Senior Director of Digital Communications and Marketing responsible for driving the GSB's digital marketing and communication strategies, with a primary focus on the school website and social media channels. The person in this newly created role will manage a high-performing team focused on driving engagement and building visibility for the school's academic programs, faculty research, strategic initiatives, and thought leadership. They will interface with key stakeholders, including department heads and academic leaders to address current needs and build a framework for future possibilities. As a direct report of the Chief Communications and Marketing Officer, the Senior Director will develop guiding principles and approaches for how Stanford GSB shares information across key digital channels with prospective and current students, alumni, and anyone interested in the people, programs, and impact of our world-class business school. This is a hybrid position and requires a minimum of two days per week on the Stanford University campus in Palo Alto, CA. Primary responsibilities: Aligned with organizational goals and brand guidelines, oversee, develop and execute a long-range digital marketing and communications strategy, with the GSB website and social media as primary channels. May include newsletter management, advertising, or other digital marketing strategies and operations. Manage and mentor a talented GSB digital marketing team, including recruiting, developing, and retaining staff. Oversee the development and dissemination of social content aimed at engaging key audiences in consultation and collaboration with the Content and Design team. Ensure website experience meets business and organizational goals in partnership with Digital Solutions (IT), by conducting analyses and working in close collaboration with internal stakeholders. Audit data analytics efforts and introduce best reporting practices. Leverage market research and recommend strategic ways to use data to measure performance, identify trends, and unlock new opportunities for engagement and growth. Utilize emerging technologies and trends in digital communication, ensuring our strategies remain cutting-edge and impactful. Set budget, goals, and objectives in alignment with organization and team goals. Provide financial and operational oversight for key internal stakeholder and vendor relationships, optimize processes and workflows, and spearhead ways to enhance collaboration and efficiencies. Participate in university-wide and organization-wide initiatives and cross-functional teams serving as a resource and thought partner. To be successful in this position, you will bring: Bachelor's degree and ten years of relevant experience; or a combination of education and relevant experience. Extensive experience in social media strategy, social-specific content, and engagement is strongly preferred. Digital best practices and a working knowledge of technical website development, usability, and accessibility. A proven track record in developing complex organization websites is strongly preferred. Proficiency in analyzing digital metrics and using insights to drive engagement and traffic. Proven ability to achieve an organization's vision, values and programs through marketing initiatives. Demonstrated experience leveraging integrated marketing strategies to achieve goals. Strong marketing management skills and the ability to persuade and influence decision-makers across all levels of an organization. Exceptional strategic thinking and leadership skills. Proven people manager, with the ability to motivate, grow and train staff across functions. Prior experience in planning and managing department budget. Exceptional written and oral communication skills. Demonstrated experience presenting to senior leadership. Occasional work on evenings and weekends. Ability to work a hybrid schedule. Please note: candidates should expect to share a portfolio of examples. Additionally, a writing exercise will be a part of the interview process. The expected pay range for this position is $141,000 to $218,000 per year. Stanford University provides pay ranges representing its good faith estimate of what the university reasonably expects to pay for a position. The pay offered to a selected candidate will be determined based on factors such as (but not limited to) the scope and responsibilities of the position, the qualifications of the selected candidate, departmental budget availability, internal equity, geographic location and external market pay for comparable jobs. At Stanford University, base pay represents only one aspect of the comprehensive rewards package. The Cardinal at Work website (
https://cardinalatwork.stanford.edu/benefits-rewards
) provides detailed information on Stanford's extensive range of benefits and rewards offered to employees. Specifics about the rewards package for this position may be discussed during the hiring process. How to Apply We invite you to apply for this position by clicking on the "Apply for Job" button. To be considered, please submit a cover letter and resume along with your online application. Why Stanford is for You Stanford's dedicated 16,000 staff come from diverse educational and career backgrounds. We are a collaborative environment that thrives on innovation and continuous improvement. At Stanford, we seek talent committed to excellence, driven to impact the future of our legacy, and improve lives on a global sphere. We provide competitive salaries, excellent health care and retirement plans, and a generous vacation policy, including additional time off during our winter closure. We pride ourselves in being a
culture
that encourages and empowers you.
#J-18808-Ljbffr