HOLLYFRONTIER PAYROLL SERVICES, INC
Manager, Brand and Strategy
HOLLYFRONTIER PAYROLL SERVICES, INC, Salt Lake City, Utah, United States, 84193
Basic Function
It's an exciting time to join the HF Sinclair Marketing Team in our Retail Fuels Division. Over the last 100+ years we have grown to over 1,500 Sinclair sites and have an ambitious growth plan to continue growing significantly over the coming years.
HF Sinclair in Salt Lake City, UTare currently looking for a passionate and creative Brand and Straregy Manager brand builder with big ideas. This is a highly strategic role that will focus on growing the value of the Sinclair brand through new creative ways and programs. This person will own and lead our relationships with our agency of record and insights agencies to create new and exciting brand campaigns that will attract new consumers and retain existing ones, in addition to enhancing our Distributor Value Proposition.
Job Duties
(functions considered essential as defined by ADA) * Develop an Actionable Insights Strategy and Program * Develop a new Brand Strategy and Positioning * Lead the organization through annual brand planning * Develop a Premium Fuel Product Strategy and Implementation Plan * Develop Brand Campaigns and ATL and BTL advertising and marketing creative assets * Assess, recommend and manage Corporate Brand Sponsorships * Transition Branded Merchandise Program from an in-house program to a 3rd-party managed program * Assess, recommend, manage and create a new strategy for Brand Licensing Agreements * Manage External and Internal Brand Communications
Special assignments or tasks assigned to the employee by their supervisor, as determined from timeto time in their sole and complete discretion.
Experience
7+ years of professional marketing experience Managing and growing a Fortune 500 brand or a new innovative brand Performing consumer and customer segmentation and persona building Creating clear, effective and detailed agency briefs to ensure efficient execution End-to-end experience managing creative production execution with agencies Delivering sophisticated projects by collaborating with and delivering through others Managing medium to large marketing agency relationships Creating new strategies and implementing them to deliver results Managing sponsorships and extracting maximum value from them Engaging and collaborating with franchisees/distributors Creating effective and engaging brand communications to consumers, customers and internal stakeholders
Education Level
Bachelor's Degree in Marketing or a similar business related field
Required Skills
Presentation to groups of all sizes Strong organizational skills and project management Strategy Development and Implementation Creative Copywriting Collaborating with team, cross-functional team and customers
Preferred Skills: Experience working with Agile methodology and ways of working
Supervisory/Managerial Responsibility
Potentially 1 direct report Associate Brand Manager or a dotted line Marketing Implementer to support with certain job duties and responsibilities.
Work Conditions
Hybrid - In general, work from home on Mondays and Fridays, work from Salt Lake City office Tuesdays, Wednesdays and Thursdays. On occasion there will be a business need to come to the office on a Monday or a Friday. Certain events, sponsorships and trade shows may require to work on a weekend. Travel - 10-25% by land and air required. Subject to all weather and varying road conditions.
Our One HF Sinclair Culture:
At HF Sinclair, we are united through our One HF Sinclair Culture, which is underpinned by... For full info follow application link.
HollyFrontier Corporation is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status or any other prohibited ground of discrimination.
It's an exciting time to join the HF Sinclair Marketing Team in our Retail Fuels Division. Over the last 100+ years we have grown to over 1,500 Sinclair sites and have an ambitious growth plan to continue growing significantly over the coming years.
HF Sinclair in Salt Lake City, UTare currently looking for a passionate and creative Brand and Straregy Manager brand builder with big ideas. This is a highly strategic role that will focus on growing the value of the Sinclair brand through new creative ways and programs. This person will own and lead our relationships with our agency of record and insights agencies to create new and exciting brand campaigns that will attract new consumers and retain existing ones, in addition to enhancing our Distributor Value Proposition.
Job Duties
(functions considered essential as defined by ADA) * Develop an Actionable Insights Strategy and Program * Develop a new Brand Strategy and Positioning * Lead the organization through annual brand planning * Develop a Premium Fuel Product Strategy and Implementation Plan * Develop Brand Campaigns and ATL and BTL advertising and marketing creative assets * Assess, recommend and manage Corporate Brand Sponsorships * Transition Branded Merchandise Program from an in-house program to a 3rd-party managed program * Assess, recommend, manage and create a new strategy for Brand Licensing Agreements * Manage External and Internal Brand Communications
Special assignments or tasks assigned to the employee by their supervisor, as determined from timeto time in their sole and complete discretion.
Experience
7+ years of professional marketing experience Managing and growing a Fortune 500 brand or a new innovative brand Performing consumer and customer segmentation and persona building Creating clear, effective and detailed agency briefs to ensure efficient execution End-to-end experience managing creative production execution with agencies Delivering sophisticated projects by collaborating with and delivering through others Managing medium to large marketing agency relationships Creating new strategies and implementing them to deliver results Managing sponsorships and extracting maximum value from them Engaging and collaborating with franchisees/distributors Creating effective and engaging brand communications to consumers, customers and internal stakeholders
Education Level
Bachelor's Degree in Marketing or a similar business related field
Required Skills
Presentation to groups of all sizes Strong organizational skills and project management Strategy Development and Implementation Creative Copywriting Collaborating with team, cross-functional team and customers
Preferred Skills: Experience working with Agile methodology and ways of working
Supervisory/Managerial Responsibility
Potentially 1 direct report Associate Brand Manager or a dotted line Marketing Implementer to support with certain job duties and responsibilities.
Work Conditions
Hybrid - In general, work from home on Mondays and Fridays, work from Salt Lake City office Tuesdays, Wednesdays and Thursdays. On occasion there will be a business need to come to the office on a Monday or a Friday. Certain events, sponsorships and trade shows may require to work on a weekend. Travel - 10-25% by land and air required. Subject to all weather and varying road conditions.
Our One HF Sinclair Culture:
At HF Sinclair, we are united through our One HF Sinclair Culture, which is underpinned by... For full info follow application link.
HollyFrontier Corporation is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status or any other prohibited ground of discrimination.