Driven Brands
CRM Specialist
Driven Brands, Charlotte, North Carolina, United States, 28245
Company:Driven Brands
We invite you to join us at Driven Brands!
Headquartered in Charlotte, NC, Driven Brands (NASDAQ: DRVN) is the largest automotive services company in North America, providing a range of consumer and commercial automotive needs, including paint, collision, glass, vehicle repair, oil change, maintenance and car wash.
With over 4,500 centers in 15 countries, Driven Brands is the parent company of some of North America's leading automotive service brands including Take 5 Oil Change, Take 5 Car Wash, Driven Glass, Meineke, Maaco, CARSTAR, and more. Our network services over 50 million vehicles annually and generates more than $5 billion in system-wide sales each year.
Our culture inspires high performance and innovation, enabling our employees to go further, faster in their careers. With amazing people and great brands, we confidently look forward to exciting growth ahead, and believe in following the values that support this vision.
JOB DESCRIPTION:
Job Scope:
This role is responsible for supporting the comprehensive CRM strategy for Take 5 Car Wash to increase database acquisition, drive customer retention, deliver against key business and revenue objectives, and increase customer lifetime value through thoughtful segmentation and personalization.
The position reports to the Senior Manager of CRM and is a fully remote role.
Job Responsibilities:
CRM Strategy:
Responsible for developing and managing CRM strategies that align with the overall business strategy for Take 5 Car Wash, orchestrating the right messages at the right time to the right audience, and driving engagement and EBITDA.Develops, manages, and executes the CRM activation calendar across all tiers including timing, cadence, promotional, and segmentation plans that ladders up to the broader CRM roadmap.Collaborate with key cross functional teams to drive programs forward and proactively socialize key insights: brand team, project management team, email operations team, creative team, development team, and other DTC marketing teams.Support channel test and learn strategies to advance email and SMS, contributing ideas and owning end-to-end execution.
Content & Executional Planning:
Generates strategic and thorough creative briefs for channel content creation that tie back to key business objectives and foster customer-focused experiences.Drives ongoing process efficiencies by creating robust content module libraries, facilitating adequate lead-times for campaign planning, and creating new automations and journeys.Partners with key stakeholders to ensure audience, creative, data and link files are delivered and on track for deployment.Reporting & Analysis:
Responsible for using various reporting tools to analyze KPIs at the weekly and monthly level, leverage insights to make strategic recommendations, and socialize insights to the brand team and other key stakeholders on a consistent basis.Iterate on and automate existing reporting in partnership with analytics team to create more efficiency and visibility into KPIs.
Qualifications:
Minimum Education: Bachelor's Degree or an advanced degree in Business, Marketing, Communications, or related fieldsMinimum Experience: 2-4 years Digital Marketing & CRM experience, including Email and mobile/SMS strategy experienceBroad knowledge of industry trends and emerging technologies that support CRMSuperior project management and organizational skillsProven ability to coordinate cross-functional team efforts
#LI-VF1
#LI-REMO
#DBCORP
We invite you to join us at Driven Brands!
Headquartered in Charlotte, NC, Driven Brands (NASDAQ: DRVN) is the largest automotive services company in North America, providing a range of consumer and commercial automotive needs, including paint, collision, glass, vehicle repair, oil change, maintenance and car wash.
With over 4,500 centers in 15 countries, Driven Brands is the parent company of some of North America's leading automotive service brands including Take 5 Oil Change, Take 5 Car Wash, Driven Glass, Meineke, Maaco, CARSTAR, and more. Our network services over 50 million vehicles annually and generates more than $5 billion in system-wide sales each year.
Our culture inspires high performance and innovation, enabling our employees to go further, faster in their careers. With amazing people and great brands, we confidently look forward to exciting growth ahead, and believe in following the values that support this vision.
JOB DESCRIPTION:
Job Scope:
This role is responsible for supporting the comprehensive CRM strategy for Take 5 Car Wash to increase database acquisition, drive customer retention, deliver against key business and revenue objectives, and increase customer lifetime value through thoughtful segmentation and personalization.
The position reports to the Senior Manager of CRM and is a fully remote role.
Job Responsibilities:
CRM Strategy:
Responsible for developing and managing CRM strategies that align with the overall business strategy for Take 5 Car Wash, orchestrating the right messages at the right time to the right audience, and driving engagement and EBITDA.Develops, manages, and executes the CRM activation calendar across all tiers including timing, cadence, promotional, and segmentation plans that ladders up to the broader CRM roadmap.Collaborate with key cross functional teams to drive programs forward and proactively socialize key insights: brand team, project management team, email operations team, creative team, development team, and other DTC marketing teams.Support channel test and learn strategies to advance email and SMS, contributing ideas and owning end-to-end execution.
Content & Executional Planning:
Generates strategic and thorough creative briefs for channel content creation that tie back to key business objectives and foster customer-focused experiences.Drives ongoing process efficiencies by creating robust content module libraries, facilitating adequate lead-times for campaign planning, and creating new automations and journeys.Partners with key stakeholders to ensure audience, creative, data and link files are delivered and on track for deployment.Reporting & Analysis:
Responsible for using various reporting tools to analyze KPIs at the weekly and monthly level, leverage insights to make strategic recommendations, and socialize insights to the brand team and other key stakeholders on a consistent basis.Iterate on and automate existing reporting in partnership with analytics team to create more efficiency and visibility into KPIs.
Qualifications:
Minimum Education: Bachelor's Degree or an advanced degree in Business, Marketing, Communications, or related fieldsMinimum Experience: 2-4 years Digital Marketing & CRM experience, including Email and mobile/SMS strategy experienceBroad knowledge of industry trends and emerging technologies that support CRMSuperior project management and organizational skillsProven ability to coordinate cross-functional team efforts
#LI-VF1
#LI-REMO
#DBCORP