Franklin Mountain Packaging
Digital Marketing Coordinator
Franklin Mountain Packaging, Santa Teresa, New Mexico, United States, 88008
JOB SUMMARY
[Develops and implements digital marketing strategies to optimize marketing effectiveness and enhance user experience.
[ [ESSENTIAL FUNCTIONS OF THE POSITION:]{calibri",sans-serif"=""} ]{avenir="" next",sans-serif"=""}]{avenir="" next",sans-serif"=""}
Administers and executes promotions through all available digital marketing channels, including, but not limited to, mobile, TV, E-books, and video marketing.Contributes to website content as needed.Conducts keyword research and curates content with the sales team based on keywords to drive traffic and generate sales.Plans and implements search engine marketing campaigns.Gathers and evaluates web analytics and metrics to be used for market site enhancements and to leverage optimization of all digital programs.Creates reports on analytics and campaigns to present to senior management and the corporate marketing team.
[ [WORK ENVIRONMENT *[AND PHYSICAL REQUIREMENTS: [The work environment characteristics described here are representative of those encountered by an employee while performing the functions of this job.]{avenir="" next",sans-serif"=""}]{calibri",sans-serif"=""} ]{calibri",sans-serif"=""}*]{#_Hlk161306279}
While performing the duties of this job, the employee will work in an office and be regularly exposed to the manufacturing environment.The noise level in the work environment will require PPE.While performing the duties of this job, the employee is regularly required to stand, walk, and talk or hear. The employee must frequently use hands to finger, handle, or feel; reach with hands and arms; and stoop, kneel, crouch, or crawl.Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.The employee must regularly lift and/or move up to 50 pounds and occasionally lift and/or move up to 100 pounds.
[ [Education, Experience, AND SKILLS:]{calibri",sans-serif"=""} ]{#_Hlk161301949}
Associate degree or higher, preferredMinimum one year of experience working with digital marketing campaigns.Knowledge of traditional and digital marketing, content marketing, and social media marketingExperience using data analytics software for researchExcellent communication and presentation skillsKnowledge of traditional and digital marketing, content marketing, and social media marketingExperience using data analytics software for researchExcellent communication and presentation skillsLogical, process-oriented person who effectively and strategically contributes to campaigns.Highly analytical and creative thinker who is comfortable working with ambiguity and is genuinely passionate about data and analytics.Professional demeanor; comfortable presenting to and interacting directly with clients.Demonstrated ability to successfully collaborate in various team environments with dynamic priorities while meeting deadlines.Quick-witted; understands and offers solutions regarding various responsibilities.Understanding of general digital marketing terms and tactics (SEM, SEO, targeted display, social media).
[Develops and implements digital marketing strategies to optimize marketing effectiveness and enhance user experience.
[ [ESSENTIAL FUNCTIONS OF THE POSITION:]{calibri",sans-serif"=""} ]{avenir="" next",sans-serif"=""}]{avenir="" next",sans-serif"=""}
Administers and executes promotions through all available digital marketing channels, including, but not limited to, mobile, TV, E-books, and video marketing.Contributes to website content as needed.Conducts keyword research and curates content with the sales team based on keywords to drive traffic and generate sales.Plans and implements search engine marketing campaigns.Gathers and evaluates web analytics and metrics to be used for market site enhancements and to leverage optimization of all digital programs.Creates reports on analytics and campaigns to present to senior management and the corporate marketing team.
[ [WORK ENVIRONMENT *[AND PHYSICAL REQUIREMENTS: [The work environment characteristics described here are representative of those encountered by an employee while performing the functions of this job.]{avenir="" next",sans-serif"=""}]{calibri",sans-serif"=""} ]{calibri",sans-serif"=""}*]{#_Hlk161306279}
While performing the duties of this job, the employee will work in an office and be regularly exposed to the manufacturing environment.The noise level in the work environment will require PPE.While performing the duties of this job, the employee is regularly required to stand, walk, and talk or hear. The employee must frequently use hands to finger, handle, or feel; reach with hands and arms; and stoop, kneel, crouch, or crawl.Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.The employee must regularly lift and/or move up to 50 pounds and occasionally lift and/or move up to 100 pounds.
[ [Education, Experience, AND SKILLS:]{calibri",sans-serif"=""} ]{#_Hlk161301949}
Associate degree or higher, preferredMinimum one year of experience working with digital marketing campaigns.Knowledge of traditional and digital marketing, content marketing, and social media marketingExperience using data analytics software for researchExcellent communication and presentation skillsKnowledge of traditional and digital marketing, content marketing, and social media marketingExperience using data analytics software for researchExcellent communication and presentation skillsLogical, process-oriented person who effectively and strategically contributes to campaigns.Highly analytical and creative thinker who is comfortable working with ambiguity and is genuinely passionate about data and analytics.Professional demeanor; comfortable presenting to and interacting directly with clients.Demonstrated ability to successfully collaborate in various team environments with dynamic priorities while meeting deadlines.Quick-witted; understands and offers solutions regarding various responsibilities.Understanding of general digital marketing terms and tactics (SEM, SEO, targeted display, social media).