Local Search Specialist (Hybrid)

We are excited to announce an immediate opening for an energetic, internet-savvy individual to fill the vital role of Local Search Specialist on our team (this role is 3 days onsite in Vancouver, WA and two days work from home). Get ready to dive into an engaging environment where you'll be vital to the success of our marketing efforts. As our Local Search Specialist, you'll be at the forefront of our marketing strategy, contributing to the smooth operation and long-term growth of our company. From organizing campaigns to crafting marketing strategies, you'll help shape our brand's presence. In this dynamic role, you'll wear many hats, including: Managing and updating online directories like Google Business Profiles, Bing Places, and Apple Maps Working with the team to generate Local SEO Focuses content and improvements to our presence online Presenting your findings and advising what we can to grow based on those findings Helping work with our GMs and partners to manage their online reputation. We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal. com. To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/ . Basic competency in Graphic Design Skills Knowledge of Photoshop or other graphics programs Experience using WordPress or other CMS Project Management Skills/Experience Basic Knowledge of various AI tools including ChatGPT Familiarity with Email Service Providers (e. g. HubSpot, Constant Contact) Familiarity understanding on Google PCC Familiarity with Programmatic Advertising Knowledge and Experience in automotive and with tools common to the industry Third Parties like Edmunds, Cars. com and tools like outsell and clarivoy. Excellent written and verbal communication skills Proficiency in internet navigation and email communication Working knowledge of SEO and its application to content marketing Basic understanding of HTML Multitasking prowess with the ability to adhere to strict deadlines Flexibility in adapting strategies swiftly and efficiently A solid understanding of GA4, Google Search Console, and other Website Tracking platforms