iHerb Inc.
VP, Global Ecommerce
iHerb Inc., Irvine, California, United States, 92713
Job Summary:
The VP, Global Ecommerce is a key business leader who will lead the strategy and growth of the iHerb global ecommerce business. This includes iHerb brand strategy across owned, earned and paid channels, customer acquisition & retention, and growth of both our 3rd party and iHerb owned brands. The role works cross-functionally with our product, customer experience, global logistics, merchandising, international, and global marketing channel teams as well as external partners to drive continuous growth in a fast evolving global ecommerce space.
Key Responsibilities:
Strategic Ecommerce Leadership:
Develop and implement a global eCommerce brand positioning and strategy that aligns with the company's overall mission, values, and growth objectives.Identify and prioritize key growth opportunities to optimize iHerb web and app properties for international markets, product categories, and digital channels.Stay abreast of industry trends, consumer behavior, and emerging technologies to drive innovation and competitive advantage.
Marketing P&L Management:
Optimize marketing P&L for iHerb's global eCommerce business, ensuring profitability and sustainable growth.Develop and manage annual operating plans and budgets that ensure profitable growth in iHerb's global markets.Monitor global marketing media performance, identify areas for improvement, and implement corrective actions.
Team Leadership & Development:•Build, inspire, and lead a high-performing global eCommerce acquisition, retention and marketing operations team, while working cross-functionally with various functions (merchandising, international teams, operations, technology).•Foster a culture of collaboration, innovation, and continuous improvement.Digital Experience Optimization:•Collaborate with product & IT on the design, development, and optimization of the company's eCommerce websites, mobile apps, and other digital touchpoints from a business & marketing perspective.•Ensure a seamless and personalized customer experience across all channels, from initial product discovery to purchase and post-purchase support.•Utilize data and analytics to identify customer friction points and opportunities for improvement.•Collaborate on an effective A/B testing and experimentation plan to optimize website performance and conversion rates.Marketing & Merchandising:•Collaborate with marketing teams to develop and execute effective online marketing campaigns, including SEO, SEM, social media, email, and content marketing.•Partner with merchandising teams to curate compelling product assortments that meet the needs and preferences of target customers.•Partner with merchandising to develop pricing strategies, promotions, and shipping offers that maximize profitability while remaining competitive.•Partner with merchandising to develop effective co-op marketing strategies and tactics to drive growth for partner brands.Operations & Technology:•Oversee the eCommerce marketing operations team to ensure smooth operations and content updates across iHerb web properties and apps.•Partner with technology teams to implement and maintain robust eCommerce platforms, systems, and integrations.•Ensure the security and privacy of customer data and comply with relevant data protection regulations.Knowledge, Skills and Abilities:
Required:
Deep knowledge and understanding of the online ecommerce space, especially from a global perspective.Subject matter expertise in all ecommerce KPIs related to a customer's journey, from first visit through ongoing retention over time.Experience collaborating and communicating effectively across all levels of an organization, from C-level to individual contributor level.Familiarity with product compliance, cross-border retail and global logistics a plusEquipment Knowledge:
High aptitude and ability to make efficient use of online productivity and communication tools, in our case with the Google Workspace suite and Asana.Experience and familiarity with online marketing and ecommerce platforms, for instance, Google Ads, Meta Ads platform, Channeladvisor, marketplaces, other paid social and communications platforms.Experience Requirements:
Proven track record of ecommerce growth and scale.10+ years of experience in team building and development10+ years of experience in ecommerce growth and marketing, including site optimization, marketing operations, paid media, paid search, paid social, display, video, influencer and brand marketing.
Education Requirements:Bachelor's Degree in Business or related field preferred, or a combination of education and equivalent work experience
#LI-AM1
#LI-Remote
Staffing Agency Submission NoticeiHerb does not accept unsolicited 3rd party ("Agency") candidates. If you are an Agency, please send any requests to be considered as a supplier in our Vendor Management System to staffingvendors@iherb.com. Do not contact iHerb employees directly. If requested to work on a role, any Agency candidates would be presented through the internal recruiting organization.
About iHerb iHerb is on a mission to make health and wellness accessible to all. We offer Earth's best-curated selection of health and wellness products, at the best possible value, delivered with the most convenient experience.
We're the world's largest eCommerce platform dedicated to vitamins, minerals, and supplements, and other health and wellness products. For more than 25 years, we've been making it simple for people all over the world to purchase the highest quality products. From supplements to skincare to grocery items, we ship over 50,000 products, from over 1,800 brands direct to our customers in 180+ countries.
Our vision is to become the #1 destination for health and wellness across the world.
With a passion for wellness and a mind for innovative solutions, iHerb team members share a vision for a healthier world that drives them each day. Our 5 Shared Values unite our global team:
Focus on the Customer •Empower Our People •Be Entrepreneurial & Pivot Quickly •Embrace Diversity & Inclusion •Strive for Simplicity
iHerb Benefits At iHerb, we are dedicated to offering programs designed to help our employees and their families stay healthy, live well, and plan for their financial future. Built on a strong foundation, our programs provide options and upgrades with flexibility, protection, and security in mind. For the comprehensive benefits list, visit www.iHerbBenefits.com. For our international team members, you may be eligible for benefits depending on the country where you are employed. The Talent Acquisition Partner/local HR representative will go over the benefits you are eligible for.
iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.
The VP, Global Ecommerce is a key business leader who will lead the strategy and growth of the iHerb global ecommerce business. This includes iHerb brand strategy across owned, earned and paid channels, customer acquisition & retention, and growth of both our 3rd party and iHerb owned brands. The role works cross-functionally with our product, customer experience, global logistics, merchandising, international, and global marketing channel teams as well as external partners to drive continuous growth in a fast evolving global ecommerce space.
Key Responsibilities:
Strategic Ecommerce Leadership:
Develop and implement a global eCommerce brand positioning and strategy that aligns with the company's overall mission, values, and growth objectives.Identify and prioritize key growth opportunities to optimize iHerb web and app properties for international markets, product categories, and digital channels.Stay abreast of industry trends, consumer behavior, and emerging technologies to drive innovation and competitive advantage.
Marketing P&L Management:
Optimize marketing P&L for iHerb's global eCommerce business, ensuring profitability and sustainable growth.Develop and manage annual operating plans and budgets that ensure profitable growth in iHerb's global markets.Monitor global marketing media performance, identify areas for improvement, and implement corrective actions.
Team Leadership & Development:•Build, inspire, and lead a high-performing global eCommerce acquisition, retention and marketing operations team, while working cross-functionally with various functions (merchandising, international teams, operations, technology).•Foster a culture of collaboration, innovation, and continuous improvement.Digital Experience Optimization:•Collaborate with product & IT on the design, development, and optimization of the company's eCommerce websites, mobile apps, and other digital touchpoints from a business & marketing perspective.•Ensure a seamless and personalized customer experience across all channels, from initial product discovery to purchase and post-purchase support.•Utilize data and analytics to identify customer friction points and opportunities for improvement.•Collaborate on an effective A/B testing and experimentation plan to optimize website performance and conversion rates.Marketing & Merchandising:•Collaborate with marketing teams to develop and execute effective online marketing campaigns, including SEO, SEM, social media, email, and content marketing.•Partner with merchandising teams to curate compelling product assortments that meet the needs and preferences of target customers.•Partner with merchandising to develop pricing strategies, promotions, and shipping offers that maximize profitability while remaining competitive.•Partner with merchandising to develop effective co-op marketing strategies and tactics to drive growth for partner brands.Operations & Technology:•Oversee the eCommerce marketing operations team to ensure smooth operations and content updates across iHerb web properties and apps.•Partner with technology teams to implement and maintain robust eCommerce platforms, systems, and integrations.•Ensure the security and privacy of customer data and comply with relevant data protection regulations.Knowledge, Skills and Abilities:
Required:
Deep knowledge and understanding of the online ecommerce space, especially from a global perspective.Subject matter expertise in all ecommerce KPIs related to a customer's journey, from first visit through ongoing retention over time.Experience collaborating and communicating effectively across all levels of an organization, from C-level to individual contributor level.Familiarity with product compliance, cross-border retail and global logistics a plusEquipment Knowledge:
High aptitude and ability to make efficient use of online productivity and communication tools, in our case with the Google Workspace suite and Asana.Experience and familiarity with online marketing and ecommerce platforms, for instance, Google Ads, Meta Ads platform, Channeladvisor, marketplaces, other paid social and communications platforms.Experience Requirements:
Proven track record of ecommerce growth and scale.10+ years of experience in team building and development10+ years of experience in ecommerce growth and marketing, including site optimization, marketing operations, paid media, paid search, paid social, display, video, influencer and brand marketing.
Education Requirements:Bachelor's Degree in Business or related field preferred, or a combination of education and equivalent work experience
#LI-AM1
#LI-Remote
Staffing Agency Submission NoticeiHerb does not accept unsolicited 3rd party ("Agency") candidates. If you are an Agency, please send any requests to be considered as a supplier in our Vendor Management System to staffingvendors@iherb.com. Do not contact iHerb employees directly. If requested to work on a role, any Agency candidates would be presented through the internal recruiting organization.
About iHerb iHerb is on a mission to make health and wellness accessible to all. We offer Earth's best-curated selection of health and wellness products, at the best possible value, delivered with the most convenient experience.
We're the world's largest eCommerce platform dedicated to vitamins, minerals, and supplements, and other health and wellness products. For more than 25 years, we've been making it simple for people all over the world to purchase the highest quality products. From supplements to skincare to grocery items, we ship over 50,000 products, from over 1,800 brands direct to our customers in 180+ countries.
Our vision is to become the #1 destination for health and wellness across the world.
With a passion for wellness and a mind for innovative solutions, iHerb team members share a vision for a healthier world that drives them each day. Our 5 Shared Values unite our global team:
Focus on the Customer •Empower Our People •Be Entrepreneurial & Pivot Quickly •Embrace Diversity & Inclusion •Strive for Simplicity
iHerb Benefits At iHerb, we are dedicated to offering programs designed to help our employees and their families stay healthy, live well, and plan for their financial future. Built on a strong foundation, our programs provide options and upgrades with flexibility, protection, and security in mind. For the comprehensive benefits list, visit www.iHerbBenefits.com. For our international team members, you may be eligible for benefits depending on the country where you are employed. The Talent Acquisition Partner/local HR representative will go over the benefits you are eligible for.
iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.