Response Labs - A Digital CRM Marketing Agency
Senior Strategist, CRM & Loyalty
Response Labs - A Digital CRM Marketing Agency, Baltimore, Maryland, United States, 21276
Response Labs is looking for a digital savvy CRM & Loyalty Marketing Strategist to help grow our Strategy and Data department. We are building a team of talented strategists and data analysts with a passion for improving the customer/brand relationship. This role will work hand-in-hand with analysts, solution architects, developers, creative, client service and media team members to help produce, test and report upon complex cross-platform digital CRM & loyalty marketing initiatives for our Clients, as well as dive deep into our Clients' data to find hidden patterns, personas and segments.
Responsibilities
Serve as the strategic owner and strategic driver of all digital CRM & loyalty marketing initiatives for your accountsDrive analysis and insight on existing campaigns and projects, constantly looking for optimization opportunities for increased performanceDeliver excellent campaign strategies and implement adjustments as neededBring innovative ideas to Client campaign strategiesAnalytical thinking and insight into campaign impact and effectiveness to deliver Client KPIsResearch to gain in-depth knowledge of Client brands, audiences and outcomesEnsure testing best practices are implemented for campaignsRequirements
An insatiable hunger to learn more and an undeniable love of leading others-you are the ideal teammate that others can 100% rely on8+ years of experience deeply immersed in the world of CRM and loyalty marketing for enterprise-level brands and organizations-agency experience is a big plus!Extensive experience developing omni-channel, go-to market strategies for CRM and loyalty marketing programs, campaigns, and pilotsExtensive experience in digital channels for marketing required: email, SMS, push, web, paid media, social, etc.Extensive experience in marketing technology platforms, such as: such as Salesforce Marketing Cloud, Tableau, Braze, Attentive, MailChimp, Klaviyo, Punchh, Thanx, Paytronix, Google Analytics, Google Ads, Meta Ads, The Trade Desk-we work within these and more for our clientsExtensive experience testing (e.g. split, multi-variate, A/B, etc), plus writing and executing statistically significant testsExperience developing and utilizing targeting models (e.g. predictive, regressive, cross-sell, look-alike, etc) for CRM and loyalty marketingFirm grasp of current and emerging digital CRM & loyalty marketing trends, insights and tools-past speaking or presentation experience at conferences is a plusThe best written and verbal communication skills with an ability to provide Client-ready reports, charts, and presentation decksBenefits
BlueCross health with dental/vision insurance with employer contributionAFLAC short term disability available401k plan with matchingCharitable donation matchingAnnual performance bonusQuarterly performance award drawingsPaid vacation and sick timePaid federal holidaysProfessional training and certification tracksFlex time from day-one & work from home optionsRegular company events and volunteer outingsWork. Life. Balanced.
Response Labs is a tight team of dedicated, digital marketing professionals headquartered in Baltimore, MD, and Seattle, WA. We are passionate about CRM and loyalty marketing-especially email. We are straight-up nerds for data and analytics. We are curious about innovation and the future of our industry. And most important of all, we are made up of animal lovers and adventure seekers, proud parents and grill-masters, avid runners and devoted volunteers, anglers and musicians. We are actively seeking others who share our passion, nerdom and curiosity for digital marketing, but who also bring to our team a well-rounded life rich with experience outside the office.
Make Every Message Matter
Our driving purpose at Response Labs is to Make Every Message Matter. It's what we strive to achieve every day for our clients by helping them forge more meaningful relationships with their customers through digital CRM and loyalty marketing.
Do you share our vision and believe that all digital marketing between brand and customer should promote a healthy, mutually beneficial relationship?Are you curious about new and innovative ways of doing so?Are you motivated by your passion for digital marketing?Do you value the responsibility of service to the client?
If you answered yes to all of the above, then let's talk.
Responsibilities
Serve as the strategic owner and strategic driver of all digital CRM & loyalty marketing initiatives for your accountsDrive analysis and insight on existing campaigns and projects, constantly looking for optimization opportunities for increased performanceDeliver excellent campaign strategies and implement adjustments as neededBring innovative ideas to Client campaign strategiesAnalytical thinking and insight into campaign impact and effectiveness to deliver Client KPIsResearch to gain in-depth knowledge of Client brands, audiences and outcomesEnsure testing best practices are implemented for campaignsRequirements
An insatiable hunger to learn more and an undeniable love of leading others-you are the ideal teammate that others can 100% rely on8+ years of experience deeply immersed in the world of CRM and loyalty marketing for enterprise-level brands and organizations-agency experience is a big plus!Extensive experience developing omni-channel, go-to market strategies for CRM and loyalty marketing programs, campaigns, and pilotsExtensive experience in digital channels for marketing required: email, SMS, push, web, paid media, social, etc.Extensive experience in marketing technology platforms, such as: such as Salesforce Marketing Cloud, Tableau, Braze, Attentive, MailChimp, Klaviyo, Punchh, Thanx, Paytronix, Google Analytics, Google Ads, Meta Ads, The Trade Desk-we work within these and more for our clientsExtensive experience testing (e.g. split, multi-variate, A/B, etc), plus writing and executing statistically significant testsExperience developing and utilizing targeting models (e.g. predictive, regressive, cross-sell, look-alike, etc) for CRM and loyalty marketingFirm grasp of current and emerging digital CRM & loyalty marketing trends, insights and tools-past speaking or presentation experience at conferences is a plusThe best written and verbal communication skills with an ability to provide Client-ready reports, charts, and presentation decksBenefits
BlueCross health with dental/vision insurance with employer contributionAFLAC short term disability available401k plan with matchingCharitable donation matchingAnnual performance bonusQuarterly performance award drawingsPaid vacation and sick timePaid federal holidaysProfessional training and certification tracksFlex time from day-one & work from home optionsRegular company events and volunteer outingsWork. Life. Balanced.
Response Labs is a tight team of dedicated, digital marketing professionals headquartered in Baltimore, MD, and Seattle, WA. We are passionate about CRM and loyalty marketing-especially email. We are straight-up nerds for data and analytics. We are curious about innovation and the future of our industry. And most important of all, we are made up of animal lovers and adventure seekers, proud parents and grill-masters, avid runners and devoted volunteers, anglers and musicians. We are actively seeking others who share our passion, nerdom and curiosity for digital marketing, but who also bring to our team a well-rounded life rich with experience outside the office.
Make Every Message Matter
Our driving purpose at Response Labs is to Make Every Message Matter. It's what we strive to achieve every day for our clients by helping them forge more meaningful relationships with their customers through digital CRM and loyalty marketing.
Do you share our vision and believe that all digital marketing between brand and customer should promote a healthy, mutually beneficial relationship?Are you curious about new and innovative ways of doing so?Are you motivated by your passion for digital marketing?Do you value the responsibility of service to the client?
If you answered yes to all of the above, then let's talk.