Mattel
Toy Store Marketing and Promotions Associate
Mattel, El Segundo, California, United States, 90245
Job Description
The Opportunity:
Under the direction of the Retail Operations Manager, this position directs the overall marketing strategy with a revenue target of $12M plus for four retail pop-up stores. Responsible for creating the roadmaps and the execution for customer retention, all marketing platforms including email, SMS, and social media for four Mattel US Retail market locations. This position will plan, manage, and execute all brand activations including pop-ups, conventions, and campus events. Manage and develop charity sales program including the deployment of catalogs to charities throughout the US.
What Your Impact Will Be:
Sales and Promotions
Manage the Mattel US Retail marketing efforts to achieve annual revenue and profitability targets.
Lead the digital marketing strategy with all advertising campaigns including deployment of e-blasts, social media, and website design.
Develop all copy and creative designs for e-blasts, website, store signage, promotional flyers, etc.
Manage the development of marketing assets from creative and copy through to deployment and analytical reporting for all social media platforms.
Lead employee campus activations at the Corporate retail location to promote employee engagement.
Work collaboratively with Mattel business units to maximize support and opportunities for all retail activations, pop-up stores, conventions, and brand activations generating $1.9M incremental revenue.
Spearhead special projects including charitable events, corporate partner events, and exclusive consumer licensed product lines.
Manage customer data and develop strategies to capitalize on targeted marketing and customer retention.
Provide leadership to all four retail stores in developing annual promotional calendars and advertising schedules to ensure revenue targets are achieved.
Lead strategy to raise awareness and increase charity sales to generate $1M in annual sales, in partnership with the Mattel Children’s Foundation.
Manage promotional activities including product planning and pricing tools.
Financial Reporting
Develop annual marketing forecast to meet AOP, overhead budgets, and allocate appropriately to the four retail market areas.
Compile weekly, monthly, and annual sales and profit reports, sales by customer type, and ad spend.
Month-end reporting, including sales, profit, tracking of key drivers, reclasses, and accruals.
Track sales and foot traffic lift for advertising campaign summaries.
Calendar management for all promotions, brand activations, and seasonal pop-ups.
Retail Operations
Support retail operations as needed for management coverage.
Customer Experience and Retention
Develop the CRM and retention strategy to increase shopping frequency and basket size.
Develop and manage key metrics to measure service performance at each retail location.
Develop and execute a customer experience program for a best-in-class shopping experience.
In collaboration with store management, develop hospitality training for store associates.
Qualifications:
What We’re Looking For:
4 years experience in brand marketing and/or retail marketing.
Strong understanding of social media advertising.
Strong analytic skills with the ability to extract and understand data using Google Analytics, Meta Data, and CRM to make recommendations.
Proficient in Outlook, Word, Excel, PowerPoint, Adobe, and Illustrator.
Strong collaborator with an entrepreneurial focus.
Ability to manage multiple projects simultaneously across departments.
Excellent leadership skills with the ability to inspire.
Excellent communication skills, both written and oral.
Detail-oriented with strong organizational skills.
Flexible and nimble with the ability to work in a team environment or independently.
Bachelor’s degree in Business Administration or Marketing preferred.
Hourly:
The base hourly rate for this position is between $20.00 and $24.00. This range is indicative of projected hiring range; however, the base hourly rate will be determined based on a candidate’s work location, skills, and experience.
Additional Information:
Don’t meet every single requirement? At Mattel, we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
How We Work:
We are a purpose-driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:
We collaborate:
Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results.
We innovate:
At Mattel, we always aim to find new and better ways to create innovative products and experiences.
We execute:
We are a performance-driven company striving for excellence and focused on pursuing best-in-class outcomes.
Our Approach to Flexible Work:
We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential.
Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world.
Mattel is recognized as a Great Place to Work and as one of Fast Company’s Best Workplaces for Innovators in 2022.
Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day.
Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.
#J-18808-Ljbffr
The Opportunity:
Under the direction of the Retail Operations Manager, this position directs the overall marketing strategy with a revenue target of $12M plus for four retail pop-up stores. Responsible for creating the roadmaps and the execution for customer retention, all marketing platforms including email, SMS, and social media for four Mattel US Retail market locations. This position will plan, manage, and execute all brand activations including pop-ups, conventions, and campus events. Manage and develop charity sales program including the deployment of catalogs to charities throughout the US.
What Your Impact Will Be:
Sales and Promotions
Manage the Mattel US Retail marketing efforts to achieve annual revenue and profitability targets.
Lead the digital marketing strategy with all advertising campaigns including deployment of e-blasts, social media, and website design.
Develop all copy and creative designs for e-blasts, website, store signage, promotional flyers, etc.
Manage the development of marketing assets from creative and copy through to deployment and analytical reporting for all social media platforms.
Lead employee campus activations at the Corporate retail location to promote employee engagement.
Work collaboratively with Mattel business units to maximize support and opportunities for all retail activations, pop-up stores, conventions, and brand activations generating $1.9M incremental revenue.
Spearhead special projects including charitable events, corporate partner events, and exclusive consumer licensed product lines.
Manage customer data and develop strategies to capitalize on targeted marketing and customer retention.
Provide leadership to all four retail stores in developing annual promotional calendars and advertising schedules to ensure revenue targets are achieved.
Lead strategy to raise awareness and increase charity sales to generate $1M in annual sales, in partnership with the Mattel Children’s Foundation.
Manage promotional activities including product planning and pricing tools.
Financial Reporting
Develop annual marketing forecast to meet AOP, overhead budgets, and allocate appropriately to the four retail market areas.
Compile weekly, monthly, and annual sales and profit reports, sales by customer type, and ad spend.
Month-end reporting, including sales, profit, tracking of key drivers, reclasses, and accruals.
Track sales and foot traffic lift for advertising campaign summaries.
Calendar management for all promotions, brand activations, and seasonal pop-ups.
Retail Operations
Support retail operations as needed for management coverage.
Customer Experience and Retention
Develop the CRM and retention strategy to increase shopping frequency and basket size.
Develop and manage key metrics to measure service performance at each retail location.
Develop and execute a customer experience program for a best-in-class shopping experience.
In collaboration with store management, develop hospitality training for store associates.
Qualifications:
What We’re Looking For:
4 years experience in brand marketing and/or retail marketing.
Strong understanding of social media advertising.
Strong analytic skills with the ability to extract and understand data using Google Analytics, Meta Data, and CRM to make recommendations.
Proficient in Outlook, Word, Excel, PowerPoint, Adobe, and Illustrator.
Strong collaborator with an entrepreneurial focus.
Ability to manage multiple projects simultaneously across departments.
Excellent leadership skills with the ability to inspire.
Excellent communication skills, both written and oral.
Detail-oriented with strong organizational skills.
Flexible and nimble with the ability to work in a team environment or independently.
Bachelor’s degree in Business Administration or Marketing preferred.
Hourly:
The base hourly rate for this position is between $20.00 and $24.00. This range is indicative of projected hiring range; however, the base hourly rate will be determined based on a candidate’s work location, skills, and experience.
Additional Information:
Don’t meet every single requirement? At Mattel, we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
How We Work:
We are a purpose-driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:
We collaborate:
Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results.
We innovate:
At Mattel, we always aim to find new and better ways to create innovative products and experiences.
We execute:
We are a performance-driven company striving for excellence and focused on pursuing best-in-class outcomes.
Our Approach to Flexible Work:
We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential.
Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world.
Mattel is recognized as a Great Place to Work and as one of Fast Company’s Best Workplaces for Innovators in 2022.
Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day.
Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.
#J-18808-Ljbffr