Syntricate Technologies
Marketing Manager in New York, NY
Syntricate Technologies, New York, New York, us, 10261
Job Title - Marketing ManagerLocation - New York, NY, 10018, Hybrid (Max 2 days/week)Duration -09/16/2024 to 12/15/2024 (Extension Possible)Req ID - 14377190
Job Description:
The CRM Targeting Specialist will support and drive the email, direct mail, SMS/MMS, and digital targeting lists production process, coordinate the delivery of material/assets, and confirm required activities are completed to meet deadlines. The specialist is accountable for the accuracy, timeliness, and consistency of all campaigns.
Major Duties and Responsibilities:
Manage asset receipt and validation in the workflow tool, internal campaign sign-off, and timelines.Create campaign target audience lists in IBM Unica 12 tool to be delivered across different platforms (e.g., Oracle Responsys, external vendor via SFTP/API).Ensure the overall success of daily operations.Serve as the contact for all day-to-day email production items across multiple Optical brands (e.g., LC, TO, PV).Actively participate in weekly production meetings with cross-functional team members.Set up email deployments, including A/B subject line testing and send-time optimized deployments.Produce customer target audience list counts to size business opportunities upon business requests for all communication channels (e.g., email, DM, SMS, digital targeting).Collaborate with other departments/partners (e.g., IT CRM, TAB IT, Marketing, Compliance) to ensure technical data flows are working and processes are properly performed.
Basic Qualifications:
Bachelor's Degree in Marketing, Analytics, or a related field.3+ years of experience.Experience managing activities across multiple team members/functions.Experience using a trafficking tool or production management software to coordinate activities.Ability to problem-solve and exercise critical thinking in a technical environment.Ability to work in a fast-paced environment and manage multiple projects from start to finish.Strong project management skills, including the ability to prioritize tasks.Excellent interpersonal skills; capable of supporting a team environment.Detail-oriented and process-oriented.Proficient with targeting tools (Unica 12 preferred).Proficient in Microsoft Office.Adobe Analytics preferred.QA email rendering and functionality.Troubleshoot and resolve data-related issues.Perform data testing.Circulate proofs for approval.
Preferred Qualifications:
Experience with SQL.Customer digital targeting experience.Experience with Unica IBM 10/12.Experience with Oracle Responsys.
Job Description:
The CRM Targeting Specialist will support and drive the email, direct mail, SMS/MMS, and digital targeting lists production process, coordinate the delivery of material/assets, and confirm required activities are completed to meet deadlines. The specialist is accountable for the accuracy, timeliness, and consistency of all campaigns.
Major Duties and Responsibilities:
Manage asset receipt and validation in the workflow tool, internal campaign sign-off, and timelines.Create campaign target audience lists in IBM Unica 12 tool to be delivered across different platforms (e.g., Oracle Responsys, external vendor via SFTP/API).Ensure the overall success of daily operations.Serve as the contact for all day-to-day email production items across multiple Optical brands (e.g., LC, TO, PV).Actively participate in weekly production meetings with cross-functional team members.Set up email deployments, including A/B subject line testing and send-time optimized deployments.Produce customer target audience list counts to size business opportunities upon business requests for all communication channels (e.g., email, DM, SMS, digital targeting).Collaborate with other departments/partners (e.g., IT CRM, TAB IT, Marketing, Compliance) to ensure technical data flows are working and processes are properly performed.
Basic Qualifications:
Bachelor's Degree in Marketing, Analytics, or a related field.3+ years of experience.Experience managing activities across multiple team members/functions.Experience using a trafficking tool or production management software to coordinate activities.Ability to problem-solve and exercise critical thinking in a technical environment.Ability to work in a fast-paced environment and manage multiple projects from start to finish.Strong project management skills, including the ability to prioritize tasks.Excellent interpersonal skills; capable of supporting a team environment.Detail-oriented and process-oriented.Proficient with targeting tools (Unica 12 preferred).Proficient in Microsoft Office.Adobe Analytics preferred.QA email rendering and functionality.Troubleshoot and resolve data-related issues.Perform data testing.Circulate proofs for approval.
Preferred Qualifications:
Experience with SQL.Customer digital targeting experience.Experience with Unica IBM 10/12.Experience with Oracle Responsys.