Plastic Surgery Studios
SEOSEM Specialist
Plastic Surgery Studios, Rancho Cucamonga, California, United States, 91739
Job DescriptionOverview
Since 1999, Plastic Surgery Studios has been a leader in online digital marketing almost exclusively for plastic surgeons, cosmetic surgeons, dermatologists, cosmetic dentists, and other medical professionals worldwide. We manage the internet presence of several hundred customers, from their website design to unique content marketing, pay-per-click ads, and social media marketing. As an SEM/SEO Specialist at Plastic Surgery Studios, you will work with our Digital Marketing Manager to develop and continually refine the SEO and SEM strategies across all digital channels for our clients to increase their website traffic and conversion rates. The following are some of the core responsibilities you will have as our full-time SEM/SEO Specialist.
Responsibilities
SEO Tasks and Responsibilities
Provide a positive marketing experience for our clients
Identify objectives and key goals for marketing clients’ practices
Assist the Marketing Director in the development, execution, and management of marketing strategies
Work with the marketing team to strategize and optimize clients' digital marketing programs, which may include: SEO, lead generation, local optimization, content marketing
Utilize various SEO tools including Google Search Console, SEMRush, aHrefs, Sitebulb, ScreamingFrog, etc.
Establish website optimization programs such as metadata optimization, content optimization, image optimization, A/B testing, and content targeting
Set up, analyze, measure, and track the progress of marketing programs with Google Analytics and key metrics to provide actionable insights and communicate results to clients
Drive campaign success by being proactive and identifying key opportunities to grow and scale
Maintain quality control to ensure marketing strategies are up to company standards
SEM/PPC Tasks and Responsibilities
Assist the Digital Marketing Manager in setting up new PPC Campaigns and Landing Pages for Google Ads Platform
Conduct PPC Keyword research to target based on procedures and selected regions per client
Develop Ad copy and provide recommendations to improve CTR and Conversions
Monitor campaign performance and adjust bidding and budget to capture leads at a lower CPL
Ensure lead data is being transmitted to client via integrations along with call data
Work with marketing manager on developing paid social campaigns on Facebook and Instagram (remarketing and targeted ads)
Qualifications
Bachelor’s degree in marketing, business administration, or related field, or 3 years of Digital Marketing experience in lieu of a degree
Ability to work effectively in a fast-paced, innovative, and collaborative environment
Approachable and flexible attitude while handling multiple projects at the same time
Ability to remain energetic and positive
Self-motivated problem solver and team player
Sales and results oriented
The desire to have fun and engage in company activities
Company Description
Plastic Surgery Studios has been a leader in internet marketing since 1999. Our dedication to individualized care, total transparency, and credibility has helped us cultivate strong, lasting relationships with each of our clients. We emphasize the importance of personable and accessible customer service to deliver top-of-the-line, customized results. Not only do we produce visually stimulating pages and eloquently written content, but we also strive to help our clients improve their online presence utilizing the most advanced marketing techniques available. As a full-service digital marketing agency, we specialize in dynamic website design, unique content generation, SEO marketing, and social media management.
We offer our employees:Full benefits (medical, dental, 401K)Ability to work in one of the most exciting technological fieldsCasual work environment (temporarily remote)Flexible work hoursOpportunity to learn and continue to grow in this field
Plastic Surgery Studios exhibits a lively and exciting company culture that celebrates holidays, birthdays, and national days with fun activities. Snacks and beverages are provided in our café (break room). We value continuing education and strive to keep our employees up to date on the latest developments in the industry. We are looking for a talented and dynamic individual who shares our mission and core values.
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Since 1999, Plastic Surgery Studios has been a leader in online digital marketing almost exclusively for plastic surgeons, cosmetic surgeons, dermatologists, cosmetic dentists, and other medical professionals worldwide. We manage the internet presence of several hundred customers, from their website design to unique content marketing, pay-per-click ads, and social media marketing. As an SEM/SEO Specialist at Plastic Surgery Studios, you will work with our Digital Marketing Manager to develop and continually refine the SEO and SEM strategies across all digital channels for our clients to increase their website traffic and conversion rates. The following are some of the core responsibilities you will have as our full-time SEM/SEO Specialist.
Responsibilities
SEO Tasks and Responsibilities
Provide a positive marketing experience for our clients
Identify objectives and key goals for marketing clients’ practices
Assist the Marketing Director in the development, execution, and management of marketing strategies
Work with the marketing team to strategize and optimize clients' digital marketing programs, which may include: SEO, lead generation, local optimization, content marketing
Utilize various SEO tools including Google Search Console, SEMRush, aHrefs, Sitebulb, ScreamingFrog, etc.
Establish website optimization programs such as metadata optimization, content optimization, image optimization, A/B testing, and content targeting
Set up, analyze, measure, and track the progress of marketing programs with Google Analytics and key metrics to provide actionable insights and communicate results to clients
Drive campaign success by being proactive and identifying key opportunities to grow and scale
Maintain quality control to ensure marketing strategies are up to company standards
SEM/PPC Tasks and Responsibilities
Assist the Digital Marketing Manager in setting up new PPC Campaigns and Landing Pages for Google Ads Platform
Conduct PPC Keyword research to target based on procedures and selected regions per client
Develop Ad copy and provide recommendations to improve CTR and Conversions
Monitor campaign performance and adjust bidding and budget to capture leads at a lower CPL
Ensure lead data is being transmitted to client via integrations along with call data
Work with marketing manager on developing paid social campaigns on Facebook and Instagram (remarketing and targeted ads)
Qualifications
Bachelor’s degree in marketing, business administration, or related field, or 3 years of Digital Marketing experience in lieu of a degree
Ability to work effectively in a fast-paced, innovative, and collaborative environment
Approachable and flexible attitude while handling multiple projects at the same time
Ability to remain energetic and positive
Self-motivated problem solver and team player
Sales and results oriented
The desire to have fun and engage in company activities
Company Description
Plastic Surgery Studios has been a leader in internet marketing since 1999. Our dedication to individualized care, total transparency, and credibility has helped us cultivate strong, lasting relationships with each of our clients. We emphasize the importance of personable and accessible customer service to deliver top-of-the-line, customized results. Not only do we produce visually stimulating pages and eloquently written content, but we also strive to help our clients improve their online presence utilizing the most advanced marketing techniques available. As a full-service digital marketing agency, we specialize in dynamic website design, unique content generation, SEO marketing, and social media management.
We offer our employees:Full benefits (medical, dental, 401K)Ability to work in one of the most exciting technological fieldsCasual work environment (temporarily remote)Flexible work hoursOpportunity to learn and continue to grow in this field
Plastic Surgery Studios exhibits a lively and exciting company culture that celebrates holidays, birthdays, and national days with fun activities. Snacks and beverages are provided in our café (break room). We value continuing education and strive to keep our employees up to date on the latest developments in the industry. We are looking for a talented and dynamic individual who shares our mission and core values.
#J-18808-Ljbffr