WebMD
Programmatic Campaign Manager
WebMD, Newark, New Jersey, us, 07175
DescriptionPosition at WebMDWebMD Ignite, a division of WebMD and Internet Brands, is the growth partner for healthcare organizations. We guide people to better health at all stages of their journey, from discovery to recovery. Our combination of leading brands in the industry—including WebMD, Medscape, Krames, PulsePoint, Vitals, The Wellness Network, Mercury Healthcare, and Healthwise—offers comprehensive solutions that engage individuals with timely, relevant messaging that optimizes experiences and outcomes, driving loyalty and lifetime value for our clients. Learn more at
WebMDIgnite.com .The Programmatic Campaign Manager is an integral member of our programmatic advertising team. They focus on executing, managing, and optimizing programmatic campaigns for clients in the healthcare sector. With a deep understanding of media buying strategies and programmatic technologies, this role requires a blend of analytical prowess and creative problem-solving.Key Responsibilities
Responsible for the implementation, management, and analysis of advertiser campaigns, including trafficking, troubleshooting, reporting, and optimization.Manage the tactical day-to-day operations of client campaigns while driving strategic revenue growth for each account.Troubleshoot and resolve site and advertiser technical issues, working closely with account management and other internal departments to communicate findings.Execute and run digital advertising campaigns that deliver successful results and metrics/KPIs as determined by our clients—specifically CPA (frontend) and Audience Quality (backend) metric management.Understand how different 3rd party platforms work together (DCM, DV, DSP, GA/Adobe, Audience Quality platforms) to inform an overall strategy of optimizing towards performance.Maintain and analyze results across programs, campaigns, and segments, executing optimizations based on performance-specific data points.Regularly monitor and QA all live campaigns for proper serving, click-through action, and conversion events.Conduct advanced post-campaign reporting, identifying trends and making recommendations for future investment.Work with clients, Client Strategy, and Account Management teams to set up campaigns for launch (creative trafficking, testing, tag management, ad server campaign setup, etc.) and provide ongoing communication and consulting.Support technical and non-technical issues as reported by clients and help them reach resolution by liaising with internal teams.Qualifications
Bachelor's degree required.3+ years of online healthcare marketing and/or programmatic experience preferred.Proficiency in DSPs such as Yahoo DSP, The Trade Desk, and familiarity with technologies like Liveramp.Understanding of backend DSP technology and algorithm feeds preferred.Team player with strong organizational and cross-team relationship skills.Strong Excel and application-based math/formula skills.Ability to manage and prioritize multiple projects across various teams and team members.Problem-solving and troubleshooting skills—technical.Strong verbal and written communication skills.
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WebMDIgnite.com .The Programmatic Campaign Manager is an integral member of our programmatic advertising team. They focus on executing, managing, and optimizing programmatic campaigns for clients in the healthcare sector. With a deep understanding of media buying strategies and programmatic technologies, this role requires a blend of analytical prowess and creative problem-solving.Key Responsibilities
Responsible for the implementation, management, and analysis of advertiser campaigns, including trafficking, troubleshooting, reporting, and optimization.Manage the tactical day-to-day operations of client campaigns while driving strategic revenue growth for each account.Troubleshoot and resolve site and advertiser technical issues, working closely with account management and other internal departments to communicate findings.Execute and run digital advertising campaigns that deliver successful results and metrics/KPIs as determined by our clients—specifically CPA (frontend) and Audience Quality (backend) metric management.Understand how different 3rd party platforms work together (DCM, DV, DSP, GA/Adobe, Audience Quality platforms) to inform an overall strategy of optimizing towards performance.Maintain and analyze results across programs, campaigns, and segments, executing optimizations based on performance-specific data points.Regularly monitor and QA all live campaigns for proper serving, click-through action, and conversion events.Conduct advanced post-campaign reporting, identifying trends and making recommendations for future investment.Work with clients, Client Strategy, and Account Management teams to set up campaigns for launch (creative trafficking, testing, tag management, ad server campaign setup, etc.) and provide ongoing communication and consulting.Support technical and non-technical issues as reported by clients and help them reach resolution by liaising with internal teams.Qualifications
Bachelor's degree required.3+ years of online healthcare marketing and/or programmatic experience preferred.Proficiency in DSPs such as Yahoo DSP, The Trade Desk, and familiarity with technologies like Liveramp.Understanding of backend DSP technology and algorithm feeds preferred.Team player with strong organizational and cross-team relationship skills.Strong Excel and application-based math/formula skills.Ability to manage and prioritize multiple projects across various teams and team members.Problem-solving and troubleshooting skills—technical.Strong verbal and written communication skills.
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