Zowta, LLC
Sr. Marketing Manager - SaaS
Zowta, LLC, Austin, Texas, us, 78716
Sr. Marketing Manager
About Us:ShipperHQ is headquartered in Austin, TX making a big impact in the e-commerce shipping space. Founded in 2009, we are a premier supplier of shipping software for e-commerce sites, selling to both SMB and Enterprise customers. We have 50+ team members spread across the globe with 30+ members based in Austin, Texas. We are seeking an ambitious and self-motivated individual with a positive attitude and a strong collaborative mindset.What You’ll Do:The Sr. Marketing Manager will lead the development and execution of our overall marketing and communications strategy with a particular focus on lifecycle marketing, product, and content marketing. This role will work closely with teams across the organization from Product, Operations, Partnerships, and Sales to create a comprehensive and impactful marketing engine.Your Impact:Turn insights and ideas into strategies, campaigns, and experiments that prove impact for ShipperHQ.Lead the implementation of the core marketing strategy across digital channels, owned, earned, and social.Support the sales engine through management of lifecycle marketing, CRM, product, content, and social media.Own digital strategies to drive customer acquisition across a mix of digital marketing channels, including paid search, social/paid social, SEO, sponsored content, and email.Work closely with the Sales team to optimize the MQL to SQL conversion process, increase enablement, and achieve sales-qualified opportunity quotas.Own and drive website conversion rate optimization (CRO) to generate qualified leads and increase site engagement.Define, monitor, and analyze reporting on progressive digital marketing KPIs, applying insights and implications to future marketing activities.Establish strong relationships with partnerships, sales, product, and partner marketing.What We’re Looking For:Experience:
5+ years of marketing experience in SaaS.2+ years experience in a senior role or team lead role.Experience leading product marketing and lifecycle management.
Tech-Savvy:
Expertise in B2B SaaS within the tech industry.Strong knowledge of marketing software and CRMs.Familiarity with leveraging AI to enhance marketing strategies and processes.Experience with HubSpot is a plus.
Personality traits:
Thrive in a fast-paced, dynamic work environment.Exceptional time management skills, including the ability to juggle multiple projects simultaneously, allowing you to prioritize effectively and meet deadlines.Possess strong leadership and collaboration skills.
Attitude:
You're adept at navigating ambiguity and excelling in dynamic, rapidly growing organizations. You approach challenges with a positive attitude and take initiative to find solutions.Why ShipperHQ?This is a highly fast-paced environment where no two days will look alike. For the right candidate, with the right attitude, there are fantastic opportunities for career progression. We are an agile, fast-moving team that likes to roll up our sleeves and solve some of the biggest issues in shipping. You will learn more at ShipperHQ in a year than you would in 3 years at other companies because of our collaborative learning culture that fosters continuous growth and innovation.Benefits and Perks:Collaborate with a motivated team, directly tying your results to organizational success.Enjoy 22 days of PTO plus public holidays.Benefit from 401k Match.Medical, Dental, and Vision Insurance.Maternity and Paternity Leave.Logistics:This is a full-time position working out of our Austin, TX office 2 days a week.Compensation is based on experience.At ShipperHQ, we’re proud to be a team that’s as diverse as the merchants we serve. As a member of the e-commerce community, we take responsibility to empower shops large and small to grow and thrive through the power of technology to heart. With honesty, responsiveness, and innovation at the center of all we do, we remain committed to hiring the right people for the job, regardless of race, background, religion, or eccentricity.
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About Us:ShipperHQ is headquartered in Austin, TX making a big impact in the e-commerce shipping space. Founded in 2009, we are a premier supplier of shipping software for e-commerce sites, selling to both SMB and Enterprise customers. We have 50+ team members spread across the globe with 30+ members based in Austin, Texas. We are seeking an ambitious and self-motivated individual with a positive attitude and a strong collaborative mindset.What You’ll Do:The Sr. Marketing Manager will lead the development and execution of our overall marketing and communications strategy with a particular focus on lifecycle marketing, product, and content marketing. This role will work closely with teams across the organization from Product, Operations, Partnerships, and Sales to create a comprehensive and impactful marketing engine.Your Impact:Turn insights and ideas into strategies, campaigns, and experiments that prove impact for ShipperHQ.Lead the implementation of the core marketing strategy across digital channels, owned, earned, and social.Support the sales engine through management of lifecycle marketing, CRM, product, content, and social media.Own digital strategies to drive customer acquisition across a mix of digital marketing channels, including paid search, social/paid social, SEO, sponsored content, and email.Work closely with the Sales team to optimize the MQL to SQL conversion process, increase enablement, and achieve sales-qualified opportunity quotas.Own and drive website conversion rate optimization (CRO) to generate qualified leads and increase site engagement.Define, monitor, and analyze reporting on progressive digital marketing KPIs, applying insights and implications to future marketing activities.Establish strong relationships with partnerships, sales, product, and partner marketing.What We’re Looking For:Experience:
5+ years of marketing experience in SaaS.2+ years experience in a senior role or team lead role.Experience leading product marketing and lifecycle management.
Tech-Savvy:
Expertise in B2B SaaS within the tech industry.Strong knowledge of marketing software and CRMs.Familiarity with leveraging AI to enhance marketing strategies and processes.Experience with HubSpot is a plus.
Personality traits:
Thrive in a fast-paced, dynamic work environment.Exceptional time management skills, including the ability to juggle multiple projects simultaneously, allowing you to prioritize effectively and meet deadlines.Possess strong leadership and collaboration skills.
Attitude:
You're adept at navigating ambiguity and excelling in dynamic, rapidly growing organizations. You approach challenges with a positive attitude and take initiative to find solutions.Why ShipperHQ?This is a highly fast-paced environment where no two days will look alike. For the right candidate, with the right attitude, there are fantastic opportunities for career progression. We are an agile, fast-moving team that likes to roll up our sleeves and solve some of the biggest issues in shipping. You will learn more at ShipperHQ in a year than you would in 3 years at other companies because of our collaborative learning culture that fosters continuous growth and innovation.Benefits and Perks:Collaborate with a motivated team, directly tying your results to organizational success.Enjoy 22 days of PTO plus public holidays.Benefit from 401k Match.Medical, Dental, and Vision Insurance.Maternity and Paternity Leave.Logistics:This is a full-time position working out of our Austin, TX office 2 days a week.Compensation is based on experience.At ShipperHQ, we’re proud to be a team that’s as diverse as the merchants we serve. As a member of the e-commerce community, we take responsibility to empower shops large and small to grow and thrive through the power of technology to heart. With honesty, responsiveness, and innovation at the center of all we do, we remain committed to hiring the right people for the job, regardless of race, background, religion, or eccentricity.
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