Direct to Consumer Customer Relationship Manager

We are looking for a Customer Relationship Manager who has passion for Tennis, with a strong understanding of the players, the tournaments, and the day-to-day activity on and off the court.Working closely with our agencies and marketing team, the Direct to Consumer Customer Relationship Manager will build the CRM & email marketing strategy for the Tennis Channel Direct-to-Consumer Streaming service.The role is based in our Santa Monica, CA office.Responsibilities include but are not limited to:Develop and execute data-driven CRM strategies to drive customer engagement and retention.Partner with key stakeholders to define the strategy, objectives, and KPIs for the email/push programs and each lifecycle within them (onboarding, engagement, retention, etc.).Create and manage our CRM calendar and coordinate content with other channels (e.g., organic social, blog).Manage the end-to-end creative development campaigns and ensure all content meets our brand standards and provides a consistent brand experience to our customers.Manage the day-to-day execution of all emails/push programs in platforms (Salesforce, Cleeng) including setup of new segmented journeys.Partner with product to ensure integration of email experience into our overall product experience.Continuously monitor email/push performance and provide dashboards, analytics, reports and insights to leadership and key stakeholders, highlighting opportunities for improvement and optimization.Maintain email database and lead the segmentation of audiences to identify opportunities for increased customer conversion and retention and reduction of inactive customers and unsubscribe rates.Define and execute A/B tests to improve open rates, click to open rates, engagement rates, and conversion rates.Qualifications:3 to 4 years' experience with email and push marketing with success in personalization, optimization, and journey development (experience in the streaming space preferred).2 to 3 years' experience with ESPs such as Mailchimp and Salesforce.Expert understanding of email and SMS marketing, including customer segmentation, customer journeys, and email analytics.Demonstrated track record of developing strategies based on business objectives and executing CRM programs that delivered measurable business results.Understanding of data privacy in relation to email marketing and email databases.Knowledge and experience of dynamic content creation with use of AMPscript or similar scripting languages.Copywriting skills.Superior organizational, project management and communication skills.Ability to work across multiple teams and stakeholders with a keen eye to identify business priorities.Experience managing agency partners and marketing budgets.Tennis Channel is proud to be an Equal Opportunity Employer and Drug Free Workplace!

#J-18808-Ljbffr