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Sterling Kohler

Sr. Product Manager, Wellness Products

Sterling Kohler, Madison, Wisconsin, United States,


The Sr. Product Manager - Wellness will lead the portfolio strategy, product development, and all marketing and business matters related to one of the new wellness categories. Kohler Wellness products are a new and innovative space, rapidly growing within Kohler Co. This individual would be responsible for the development and implementation of short- and long-term marketing plans, category lifecycle management, prioritizing and executing new product plans rooted in customer needs and new technologies to deliver unique and successful go-to-market strategies. Cross-functional collaboration with brand marketing, product development functions, sourcing, and partners is key to develop successful business strategies and execute strategic plans. This individual is passionate about wellness, highly entrepreneurial, a community connector, works well with ambiguity, demonstrates passion for the vision, and is willing to do all it takes to win in a startup organization to develop, launch, and expand the brand.The ideal candidate will exhibit the following:Entrepreneurial with strong problem-solving and organizational skillsA curious, customer-focused approachHigh-level storytelling and presentation/communication skillsPassion for innovation and data-driven decisionsMore about the Wellness Products business:The newly created Wellness Products business has been charged with becoming the premier Mind & Body Wellness provider for at-home and professional spa sanctuaries. The objective of this business is to not only grow an already wellness-centric product portfolio but also create a clearly differentiated go-to-market strategy with a tailored angle to captivate the target audience with unforgettable showroom and digital destinations. Applicants must be passionate about wellness, and having expertise in the ever-growing market is a plus! Given the startup nature of this business, applicants must possess a bias for action, an ability to continually assess with openness to pivoting as the market dynamic changes, and must be team-oriented with a willingness to dive in and support with whatever is needed. Prior startup experience is preferred.Specific ResponsibilitiesServe as a brand ambassador. Live and breathe delighting the customer throughout the customer journey, product development, and lifecycle across all relevant channels.Lead marketing planning and execution to drive category growth, new product vitality, and market share.Develop a complete understanding of the customer, industry, and competitive landscape including innovation, products, pricing, trends, and market share.Lead analysis to develop insights, formulate, test hypotheses, and present recommendations. Constantly evaluate market conditions, taking appropriate action to enhance ideal brand experience and competitive position.Build strong collaborative partnerships with cross-functional team members to successfully develop and launch new products and innovate in product and process.Be agile, leveraging data to quickly iterate product solutions and lead marketing planning and execution.Collaborate with business development and sales organizations to drive business growth.Identify, develop, maintain, and leverage strategic business relationships and lead engaging presentations internal and external clearly communicating product benefits, data, insights, and business ideas.Demonstrate competency in the following: Drive Continuous Improvement, Set High Standards of Performance, Focus on the End Customer, and Build Trust.Skills/RequirementsBachelor’s degree in a related field and 5+ years’ experience in product, brand, or channel marketing or a related field. MBA preferred.Experience in consumer marketing, Wellness, or Plumbing industries desirable.TravelTravel to trade shows, manufacturing vendors, and customers as needed, approximately 25%.Applicants must be authorized to work in the US without requiring sponsorship now or in the future.The salary range for this position is $122,750 - $156,850. The specific salary offered to a candidate may be influenced by a variety of factors including the candidate’s experience, their education, and the work location. Available benefits include medical, dental, vision & 401k.Why Choose Kohler?We empower each associate to #BecomeMoreAtKohler with a competitive total rewards package to support your health and wellbeing, access to career growth and development opportunities, a diverse and inclusive workplace, and a strong culture of innovation. With more than 30,000 bold leaders across the globe, we’re driving meaningful change in our mission to help people live gracious, healthy, and sustainable lives.

About UsIt is Kohler’s policy to recruit, hire, and promote qualified applicants without regard to race, creed, religion, age, sex, sexual orientation, gender identity or expression, marital status, national origin, disability or status as a protected veteran. If, as an individual with a disability, you need reasonable accommodation during the recruitment process, please contact kohlerjobs@kohler.com. Kohler Co. is an equal opportunity/affirmative action employer.

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