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Access Brand Communications

Creator Strategist (Senior Account Executive, Influencer Marketing)

Access Brand Communications, New York, New York, us, 10261


OverviewOur Influencer team is looking for a

Creator Strategist!

The ideal candidate will be a team player who is extremely hard-working and responsible; someone who is digitally savvy, self-motivated, resourceful, culturally aware, and shows enthusiasm for the Influencer Marketing landscape. Should be knowledgeable of internet culture, have a strong understanding of the influencer landscape, and be enthusiastic about social media as a media channel that can drive business results, with a strong POV on what will drive this industry forward.

Access Brand Communications embraces a hybrid work model and seeks individuals who are comfortable working from our New York, San Francisco, or satellite offices for a portion of their workweek. We recognize the value of in-person interactions through intentional gatherings with teams, clients, or nearby colleagues and the collaborative spirit these moments foster, while prioritizing flexibility and personal well-being. We are committed to maintaining an inclusive work environment where employees can excel, both within the office and beyond.

About the job

Ideate, price, pitch, and execute scaled, influencer campaigns across paid, earned, and shared media

Strategic utilization of Influencer tools (including Tagger, CreatorIQ) and tech platforms for search and program management; recommendations for how tools can be used to improve efficiency, program learning

Strong background in influencer cost components; and negotiation skills for services and budget

Deep understanding of influencer metrics; ability to understand performance, predict performance, and suggest tactics for optimizing performance

Ability to explain your clients' key business objectives, KPIs, and metrics

Clear understanding of ROI and measurement tools to identify and evaluate influencers

Understand clients’ business goals and objectives and be able to connect them to Access' Influencer capabilities

Maintain relationships with vendors, key stakeholders, clients, and influencer agents and managers

Strong project management skills

Monitor and keep abreast of industry news and trends report updates to team

Mentor and manage junior team members

Salary Range: $60,000-85,000/yr

*Salary offered will be within range and based on years of experience

Qualifications

BS/BA from an accredited college or university in communications, journalism, public relations, English, marketing, or a related field preferred or relevant work experience

2-4 years of experience in Influencer Marketing, public relations, and brand management in an agency or a non-agency setting

Demonstrated experience and a passion for the influencer universe on all channels including Snapchat, Instagram, TikTok, and YouTube

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