Loyalty Marketing Lead (KENT PRO)

As a Loyalty Marketing Lead at KENT Building Supplies, you will be part of a fast-paced, dynamic team that looks forward to a day filled with milestones, challenges, opportunities for learning and growth. We are looking to hire an experienced Marketing Lead to help us keep growing our contractor business. If you're hard-working and dedicated, KENT is an ideal place to get ahead. Apply today!Key ResponsibilitiesYou will be responsible for creating loyalty marketing programs and campaigns and interacting with our customers. Your focus will be on strengthening the KENT PRO brand and cultivating customer loyalty.Here’s how you will do it:Develop and implement an overall strategy for building various customer loyalty program and campaignsLead these loyalty programs to drive customer acquisition, development, and retentionDesign and manage communications strategies focused on attracting, developing and retaining customersDrive sales through customer loyalty offeringsLeverage analytics and experimentation capabilities to build innovative selling strategies to optimize loyalty lifecycle management across all customer segmentsEstablish and maintain relationships with vendors, sales partners, and other members of the larger team to coordinate the effective delivery of loyalty programs and promotional campaignsManage and oversee inter-departmental relationships, including working with the design team to create compelling visuals, and with the copywriting team to compose engaging copy and content to facilitate storytellingAssume a lead role in the purchasing function for marketing material. This includes sourcing for vendors and quotations and monitoring vendor spendsManage our email, signage, communication calendarManage the departmental budgetEvent and sponsorship managementProviding support to the team on day-to-day administration and operations of the Loyalty Marketing teamRequirements:5-6 years of experience in a Marketing roleMust be highly motivated, well-articulated and can work independently and as a teamA proven track record of managing customer loyalty and rewards programs, including strategy development, operations, and business planningThe ability to work with various internal and external stakeholders on a diverse range of tasks to deliver meaningful results on time and within budgetThe ability to convert raw analytics data into customer insights and strategic recommendationsExperience in cross channel marketing campaigns: including website, online, email marketing, and social mediaExperience in project management and integrations is nice to haveFamiliarity or being comfortable managing reporting software and systemsExcellent communication, organizational, presentation, and writing skills are requiredExperience working with Power BI and D365 is a nice to haveApplicants must be conversant in MS Office (PowerPoint, Word, Excel, etc.)Company Profile:

Kent is the largest retail building supply chain in Atlantic Canada. Our mission is to be the best source of home improvement products through superior service, quality products and everyday great prices. We protect our customers and staff by hiring and training associates committed to our safety values.We employ over 3700 people and work hard to increase our market share through strategic investment in training and technology. In addition to our retail stores, we operate truss manufacturing facilities and a wholesale drywall company. We are a member of the Independent Lumber Dealers Co-operative which ensures our great product selection and pricing.Kent Building Supplies is an inclusive and diverse work environment. We are committed to the principle of equal opportunity in its employment practices and to providing an environment free from discrimination and harassment for all employees, candidates, and customers.Interested in a career with Kent? We would love to hear from you!Please apply online today!We thank all candidates for their interest, however, only those selected for interviews will be contacted.

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