Nebraska Methodist Health System
Vice President Marketing
Nebraska Methodist Health System, Omaha, Nebraska, us, 68197
Why work for Nebraska Methodist Health System?
At Nebraska Methodist Health System, we focus on providing exceptional care to the communities we serve and people we employ. We call it The Meaning of Care – a culture that has and will continue to set us apart. It’s helping families grow by making each delivery special, conveying a difficult diagnosis with a compassionate touch, going above and beyond for a patient’s needs, or giving a high five when a patient beats a disease or conquers a personal health challenge. We offer competitive pay, excellent benefits and a great work environment where all employees are valued! Most importantly, our employees are part of a team that makes a real difference in the communities we live and work in.Job Summary:
Location: Methodist Corporate OfficeAddress: 825 S 169th St - Omaha, NEThe Marketing VP is responsible for the overall direction, management, and coordination of marketing, and communications for Methodist Health System (MHS) and its affiliates. This role includes developing and implementing comprehensive marketing and advertising strategies, overseeing brand management, market research, and market expansion initiatives. Key responsibilities encompass crafting marketing plans across all media, collateral, and special events, as well as managing messaging strategies and internal communications. The VP will also oversee the public relations function and ensure structured internal communications.Responsibilities:
Essential Job Functions:
Develop and implement strategic marketing plans: Create and oversee strategic marketing plans for Methodist Health System and each affiliate, collaborating with affiliate leadership and key stakeholders in support of strategic goals.Lead executive communications, branding, and advertising: Develop and manage executive communications and branding initiatives, ensuring alignment with the overall brand strategy and organizational goals.Ensure consistent messaging and brand standards: Oversee the development and distribution of all customer-facing materials and marketing collateral, ensuring they convey a consistent message and meet brand standards.Oversee public relations and social media management: Manage the public relations functions for Methodist Health System, advising on media relations, crisis communications, and supporting system personnel in responding to media requests.Execute internal communication and employer branding: Create and implement a robust internal communication process and roadmap for stakeholders to ensure consistent messaging across the organization.Foster internal and external partnerships: Build and maintain close partnerships with the executive team, especially Human Resources and Employee Resource Groups.Collaborate with vendors on content creation and improvement: Partner with external vendors to develop, create, and enhance a wide range of content, including digital media, advertising materials, publications, and promotional campaigns.Evolve digital presence and intranet engagement: Coordinate the ongoing evolution of the Health System's digital marketing strategy and intranet.Contribute to senior leadership decisions: As a senior leadership team member, provide regular input into the strategic planning and allocation process.Develop and execute service line growth plans: Develop strategic initiatives aimed at growing key service lines.Manage and develop staff: Establish and maintain a competent, capable, engaged and motivated team.Oversee budgets and organizational values: Develop and manage annual staffing and operational budgets.Job Requirements
Education
Knowledge of advanced marketing, and multiple media strategies normally acquired through a Master's Degree in Marketing, Public Relations, or a related field required.Experience
Minimum 5-7 years progressively responsible experience in the areas of Marketing, Communications, Public Relations, or a related field required.Minimum 3-5 years Marketing experience in a healthcare facility preferred.License/Certifications
N/ASkills/Knowledge/Abilities
Knowledge and skills to successfully develop, and implement strategic marketing plans for a health system including hospitals, and physician clinics covering all types of media, communications, and special events.Knowledge and skills to adeptly manage an ongoing public relations strategy as well as critical incident events.Experience with the development, and management of an organization's digital marketing strategy to include website, social media and reputation management.Creative, and value driven experience developing, and implementing communications targeted to an internal audience of staff, physicians, volunteers, and leaders.Professional poise to interact with senior management, physicians, clinical, and non-clinical staff to communicate system news, and critical incident information.Excellent presentation skills to communicate messages to large groups, as well as one-on-one communications.Experience and knowledge of financial, and budgetary processes, and practices including revenue, expense, and capital expenditures, and financial accountability.Ability to use critical, and analytical thinking skills to manage problems, streamline processes, utilize innovative and creative approaches to resolve issues.Ability to process, and manage confidential information with discretion, and according to security, and Health Insurance Portability and Accountability Act (HIPAA) protocols.Ability to build, and maintain employee, patient, and physician satisfaction through collaboration, communication, and consistent service.Skilled in developing partnerships, and collaborating across community organizations.Physical Requirements
Weight Demands
Light Work - Exerting up to 20 pounds of force.Physical Activity
Not necessary for the position (0%):
ClimbingCrawlingKneeling
Occasionally Performed (1%-33%):
BalancingCarryingCrouchingDistinguish colorsLiftingPulling/PushingStooping/bending
Frequently Performed (34%-66%):
Fingering/TouchingGraspingKeyboarding/typingReachingRepetitive MotionsSittingSpeaking/talkingStandingTwistingWalking
Constantly Performed (67%-100%):
HearingSeeing/Visual
Job Hazards
Not Related:
Chemical agents (Toxic, Corrosive, Flammable, Latex)Biological agents (primary air born and blood born viruses)Physical hazards (noise, temperature, lighting, wet floors, outdoors, sharps)Equipment/Machinery/ToolsExplosives (pressurized gas)Electrical Shock/StaticRadiation Alpha, Beta and GammaRadiation Non-IonizingMechanical moving parts/vibrations
About Methodist:
Nebraska Methodist Health System is made up of four hospitals in Nebraska and southwest Iowa, more than 30 clinic locations, a nursing and allied health college, and a medical supply distributorship and central laundry facility. From the day Methodist Hospital was chartered in 1891, service to our communities has been a top priority. Financial assistance, health education, outreach to our diverse communities and populations, and other community benefit activities have always been central to our mission.Nebraska Methodist Health System is an Affirmative Action/Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex, age, national origin, disability, veteran status, sexual orientation, gender identity, or any other classification protected by Federal, state or local law.
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At Nebraska Methodist Health System, we focus on providing exceptional care to the communities we serve and people we employ. We call it The Meaning of Care – a culture that has and will continue to set us apart. It’s helping families grow by making each delivery special, conveying a difficult diagnosis with a compassionate touch, going above and beyond for a patient’s needs, or giving a high five when a patient beats a disease or conquers a personal health challenge. We offer competitive pay, excellent benefits and a great work environment where all employees are valued! Most importantly, our employees are part of a team that makes a real difference in the communities we live and work in.Job Summary:
Location: Methodist Corporate OfficeAddress: 825 S 169th St - Omaha, NEThe Marketing VP is responsible for the overall direction, management, and coordination of marketing, and communications for Methodist Health System (MHS) and its affiliates. This role includes developing and implementing comprehensive marketing and advertising strategies, overseeing brand management, market research, and market expansion initiatives. Key responsibilities encompass crafting marketing plans across all media, collateral, and special events, as well as managing messaging strategies and internal communications. The VP will also oversee the public relations function and ensure structured internal communications.Responsibilities:
Essential Job Functions:
Develop and implement strategic marketing plans: Create and oversee strategic marketing plans for Methodist Health System and each affiliate, collaborating with affiliate leadership and key stakeholders in support of strategic goals.Lead executive communications, branding, and advertising: Develop and manage executive communications and branding initiatives, ensuring alignment with the overall brand strategy and organizational goals.Ensure consistent messaging and brand standards: Oversee the development and distribution of all customer-facing materials and marketing collateral, ensuring they convey a consistent message and meet brand standards.Oversee public relations and social media management: Manage the public relations functions for Methodist Health System, advising on media relations, crisis communications, and supporting system personnel in responding to media requests.Execute internal communication and employer branding: Create and implement a robust internal communication process and roadmap for stakeholders to ensure consistent messaging across the organization.Foster internal and external partnerships: Build and maintain close partnerships with the executive team, especially Human Resources and Employee Resource Groups.Collaborate with vendors on content creation and improvement: Partner with external vendors to develop, create, and enhance a wide range of content, including digital media, advertising materials, publications, and promotional campaigns.Evolve digital presence and intranet engagement: Coordinate the ongoing evolution of the Health System's digital marketing strategy and intranet.Contribute to senior leadership decisions: As a senior leadership team member, provide regular input into the strategic planning and allocation process.Develop and execute service line growth plans: Develop strategic initiatives aimed at growing key service lines.Manage and develop staff: Establish and maintain a competent, capable, engaged and motivated team.Oversee budgets and organizational values: Develop and manage annual staffing and operational budgets.Job Requirements
Education
Knowledge of advanced marketing, and multiple media strategies normally acquired through a Master's Degree in Marketing, Public Relations, or a related field required.Experience
Minimum 5-7 years progressively responsible experience in the areas of Marketing, Communications, Public Relations, or a related field required.Minimum 3-5 years Marketing experience in a healthcare facility preferred.License/Certifications
N/ASkills/Knowledge/Abilities
Knowledge and skills to successfully develop, and implement strategic marketing plans for a health system including hospitals, and physician clinics covering all types of media, communications, and special events.Knowledge and skills to adeptly manage an ongoing public relations strategy as well as critical incident events.Experience with the development, and management of an organization's digital marketing strategy to include website, social media and reputation management.Creative, and value driven experience developing, and implementing communications targeted to an internal audience of staff, physicians, volunteers, and leaders.Professional poise to interact with senior management, physicians, clinical, and non-clinical staff to communicate system news, and critical incident information.Excellent presentation skills to communicate messages to large groups, as well as one-on-one communications.Experience and knowledge of financial, and budgetary processes, and practices including revenue, expense, and capital expenditures, and financial accountability.Ability to use critical, and analytical thinking skills to manage problems, streamline processes, utilize innovative and creative approaches to resolve issues.Ability to process, and manage confidential information with discretion, and according to security, and Health Insurance Portability and Accountability Act (HIPAA) protocols.Ability to build, and maintain employee, patient, and physician satisfaction through collaboration, communication, and consistent service.Skilled in developing partnerships, and collaborating across community organizations.Physical Requirements
Weight Demands
Light Work - Exerting up to 20 pounds of force.Physical Activity
Not necessary for the position (0%):
ClimbingCrawlingKneeling
Occasionally Performed (1%-33%):
BalancingCarryingCrouchingDistinguish colorsLiftingPulling/PushingStooping/bending
Frequently Performed (34%-66%):
Fingering/TouchingGraspingKeyboarding/typingReachingRepetitive MotionsSittingSpeaking/talkingStandingTwistingWalking
Constantly Performed (67%-100%):
HearingSeeing/Visual
Job Hazards
Not Related:
Chemical agents (Toxic, Corrosive, Flammable, Latex)Biological agents (primary air born and blood born viruses)Physical hazards (noise, temperature, lighting, wet floors, outdoors, sharps)Equipment/Machinery/ToolsExplosives (pressurized gas)Electrical Shock/StaticRadiation Alpha, Beta and GammaRadiation Non-IonizingMechanical moving parts/vibrations
About Methodist:
Nebraska Methodist Health System is made up of four hospitals in Nebraska and southwest Iowa, more than 30 clinic locations, a nursing and allied health college, and a medical supply distributorship and central laundry facility. From the day Methodist Hospital was chartered in 1891, service to our communities has been a top priority. Financial assistance, health education, outreach to our diverse communities and populations, and other community benefit activities have always been central to our mission.Nebraska Methodist Health System is an Affirmative Action/Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex, age, national origin, disability, veteran status, sexual orientation, gender identity, or any other classification protected by Federal, state or local law.
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