Manager, Influencers, Affiliates and Brand PR (Abercrombie brands)

Manager, Influencers, Affiliates and Brand PR (Abercrombie brands)

Full-timeJob DescriptionAbercrombie and Fitch is seeking a lead on the brand marketing team who will be responsible for overseeing strategy and execution of all things related to Abercrombie brands (Abercrombie & Fitch, YPB and abercrombie kids) brand communications and affiliate & creator marketing work. Connecting the Abercrombie brands with our customers in an authentic and brand-right way has been a key to the brand’s success. Leveraging the human side of authentic connection in our creator marketing and earned PR is a critical component of the brand’s path forward.This Manager role is responsible for incubating, developing and engaging an ecosystem of humans to serve as storytellers to communicate about Abercrombie brands’ key campaigns, brand moments, products, cause and purpose initiatives, and more. Successful candidates in this role will drive revenue, achieve vast reach and scale, inspire conversations in social feeds and earned press. Brand advocacy is a corporate pillar that is integrated into the success and future of all of the Abercrombie brands, delivering on a 9-digit Revenue target, thousands of advocates and billions in reach.What Will You Be Doing?Assist in the seasonal brand experience planning process as a subject matter expert, defining affiliate, creator and comms plans for the team to executeOversee influencer marketing campaigns, from strategy development to execution and performance analysis, some managed internally and some supported with external agenciesOversee affiliate marketing programs, fostering relationships with partners to drive brand visibility and meaningful sales and business outcomes, with both individuals, platforms, and editorial affiliatesSupport brand public relations initiatives, including media relations, press releases, and crisis management; develop and maintain media relationships as it pertains to brand press and media that matterHeavily coordinate with social channels to ensure alignment for engagement and posting strategiesCollaborate cross-functionally with other marketing partners, merchandising, design, etc. to ensure cohesive brand messaging as well as to ensure creator marketing deliverables and assets are integrated into other brand channels and propertiesCollaborate intimately with legal, tax, finance, and corporate communications to adhere to brand and company standards and policiesMonitor and analyze market trends and competitor activities to identify opportunities for continued growth and evolution of brand advocacy strategies and tacticsUnderstand how to navigate and identify whitespace at the intersection of brand culture and creators to build distinct and innovative marketing strategiesManage a team of 5-6 associates with a high-level of oversight, drive, and transparencyResponsible for tracking and managing budgetsCompile data for seasonal hindsight presentationsWorks regularly with external agencies to build and drive industry-leading programsPut the customer at the center of everything we do - Partner with Customer Insights team to shape research (brand health, target consumer, etc.) and identify key insights and drive their integration into campaignsWhat Do You Need To Bring?Bachelor’s Degree or related experienceHighly motivated and collaborative with a willingness to learn7-9 years of marketing experience with a brand or agency, emphasis on brand communications and/or influencer/creator marketingUnderstanding of the Millennial and kids customersExperience in driving millions in revenueHas experience building and motivating a teamOutstanding communication and presentation skillsDetail oriented and organizedStrategic, analytic and structured thinking abilityOur CompanyAbercrombie & Fitch Co. (A&F Co.) is a global, digitally-led, omnichannel specialty retailer of apparel and accessories catering to kids through millennials with assortments curated for their specific lifestyle needs.Our ValuesOur corporate purpose of being here for you on the journey to being and becoming who you are, fuels our customer-led brands and our global associates. We lead with this purpose and always put our people first, which is evidenced by our Great Place to Work Certification, as well as being named a Best Place to Work for LGBTQ+ Equality by the Human Rights Campaign. In addition to equitable compensation and benefit offerings, including flexibility and competitive Paid Time Off, we offer a range of educational and engagement opportunities, including various Associate Resource Groups, volunteer opportunities and additional time off to give back to our global communities.What You'll GetAs an Abercrombie & Fitch Co. (A&F Co.) associate, you’ll be eligible to participate in a variety of benefit programs designed to fit you and your lifestyle. A&F is committed to providing simple, competitive, and comprehensive benefits that align with our Company’s culture and values, but most importantly – with you! We also provide competitive incentives to reward the commitment our associates have for moving our global business forward:Incentive Bonus ProgramPaid Time Off and Work From Anywhere FlexibilityPaid Volunteer Day per Year, allowing you to give back to your communityMedical, Dental and Vision Insurance AvailableLife and Disability InsuranceAssociate Assistance ProgramPaid Parental and Adoption LeaveAccess to Carrot to support your unique parenthood journeyAccess to Headspace dedicated to creating healthier, happier lives from the inside out401(K) Savings Plan with Company MatchOpportunities for Career Advancement, we believe in promoting from withinA Global Team of People Who'll Celebrate you for Being YOUABERCROMBIE & FITCH CO. IS AN EQUAL OPPORTUNITY EMPLOYER

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