CODAN USA
Digital Marketing Analyst
CODAN USA, Chicago, Illinois, United States, 60290
About us:
Minelab is a technology company that creates world-leading metal detectors to help humanitarian organisations clear landmines, miners find life-changing gold nuggets, and historians to recover lost relics.
We have a culture of innovation which allows us to be a leader in bringing new technology to customers across the globe. We make everything ourselves; creative design and detailed engineering are the lifeblood of developing new products at Minelab.
Join Minelab, part of the Codan group, an ASX listed technology company, and build the next generation of world-leading products.
About the role:
Reporting to the Global Marketing Campaign Manager you will drive and manage Minelab official social media accounts for different countries and marketing campaigns for Minelab.
You will be responsible for:
Identifying, engaging, and managing relationships with influencers to promote brand messaging.Collaborating with influencers to create and distribute content that aligns with the brand's voice and objectives.Monitoring influencer content to ensure it meets brand standards and delivers expected outcomes.Developing and executing global social media strategies focused solely on organic content across all platforms, ensuring alignment with brand messaging and business objectives.Monitoring social media channels for engagement opportunities, interacting with audiences by responding to comments, and redirecting questions to the appropriate departments or team members when necessary.Reporting on social media performance metrics related to organic growth.Planning, developing, and executing global email marketing campaigns, including automation workflows and A/B testing.Analyzing email marketing performance and optimize content and strategies to enhance open and conversion rates.Working closely with the Digital Content and Copywriting Analyst, Graphic Design and the Media Performance Manager team to develop compelling social media and email content focused on organic reach.Ensuring timely publication and distribution of content across all platforms.To be successful for this role you will have:
A Bachelor's Degree in Marketing, Communications, or related field.Ideally certifications in Social Media Management, Email Marketing, or Digital Marketing.5+ years of experience in social media and email marketing, specifically focusing on organic content.Proven experience managing influencer relationships and content creation.Experience with marketing automation tools such as HubSpot.Proficiency in using social media platforms, including Facebook, Instagram, TikTok, and YouTube, for organic content management.Understanding of social media algorithms, best practices, and trends.Proficiency in Spanish and/or any other languages is highly regarded.Basic knowledge of design principles and tools (e.g., Adobe Creative Suite, Canva) to collaborate effectively with the design team.Strong analytical skills with experience in reporting and interpreting social media and email marketing metrics.Special Requirements:
As an international organisation you will need to occasionally work outside of standard hours to accommodate global team meetings or time-sensitive projects, as the role involves managing global accounts and collaborating with international teams.Willingness to adapt to different time zones and work environments as needed.Availability for occasional travel, both domestic and international, to attend meetings, events, or to work closely with global teams.
Benefits and Culture:
Minelab's purpose-built facility sits in beautiful Aurora (45 mins drive from Chicago). Our culture is supportive and collaborative. You will be part of a multidisciplinary team where we share our ideas and innovation is strongly encouraged. We are looking for someone with genuine passion and can-do attitude for what they do. We offer many staff benefits including 2 weeks PTO as well as Medical, Dental and Vision Insurance and 401K.
Interested in a career with us?
Simply click on APPLY and we'll be in contact shortly.
#IND1
Minelab is a technology company that creates world-leading metal detectors to help humanitarian organisations clear landmines, miners find life-changing gold nuggets, and historians to recover lost relics.
We have a culture of innovation which allows us to be a leader in bringing new technology to customers across the globe. We make everything ourselves; creative design and detailed engineering are the lifeblood of developing new products at Minelab.
Join Minelab, part of the Codan group, an ASX listed technology company, and build the next generation of world-leading products.
About the role:
Reporting to the Global Marketing Campaign Manager you will drive and manage Minelab official social media accounts for different countries and marketing campaigns for Minelab.
You will be responsible for:
Identifying, engaging, and managing relationships with influencers to promote brand messaging.Collaborating with influencers to create and distribute content that aligns with the brand's voice and objectives.Monitoring influencer content to ensure it meets brand standards and delivers expected outcomes.Developing and executing global social media strategies focused solely on organic content across all platforms, ensuring alignment with brand messaging and business objectives.Monitoring social media channels for engagement opportunities, interacting with audiences by responding to comments, and redirecting questions to the appropriate departments or team members when necessary.Reporting on social media performance metrics related to organic growth.Planning, developing, and executing global email marketing campaigns, including automation workflows and A/B testing.Analyzing email marketing performance and optimize content and strategies to enhance open and conversion rates.Working closely with the Digital Content and Copywriting Analyst, Graphic Design and the Media Performance Manager team to develop compelling social media and email content focused on organic reach.Ensuring timely publication and distribution of content across all platforms.To be successful for this role you will have:
A Bachelor's Degree in Marketing, Communications, or related field.Ideally certifications in Social Media Management, Email Marketing, or Digital Marketing.5+ years of experience in social media and email marketing, specifically focusing on organic content.Proven experience managing influencer relationships and content creation.Experience with marketing automation tools such as HubSpot.Proficiency in using social media platforms, including Facebook, Instagram, TikTok, and YouTube, for organic content management.Understanding of social media algorithms, best practices, and trends.Proficiency in Spanish and/or any other languages is highly regarded.Basic knowledge of design principles and tools (e.g., Adobe Creative Suite, Canva) to collaborate effectively with the design team.Strong analytical skills with experience in reporting and interpreting social media and email marketing metrics.Special Requirements:
As an international organisation you will need to occasionally work outside of standard hours to accommodate global team meetings or time-sensitive projects, as the role involves managing global accounts and collaborating with international teams.Willingness to adapt to different time zones and work environments as needed.Availability for occasional travel, both domestic and international, to attend meetings, events, or to work closely with global teams.
Benefits and Culture:
Minelab's purpose-built facility sits in beautiful Aurora (45 mins drive from Chicago). Our culture is supportive and collaborative. You will be part of a multidisciplinary team where we share our ideas and innovation is strongly encouraged. We are looking for someone with genuine passion and can-do attitude for what they do. We offer many staff benefits including 2 weeks PTO as well as Medical, Dental and Vision Insurance and 401K.
Interested in a career with us?
Simply click on APPLY and we'll be in contact shortly.
#IND1