Digitalassetmanagementnews
Marketing Manager
Digitalassetmanagementnews, Minneapolis, Minnesota, United States, 55400
Role Summary
The Marketing Manager will support new client sales, engagement, and retention through strategic multi-channel programs, including communications, digital and traditional media, tradeshows and events, and industry associations/memberships. This position will lead marketing responses for complex project pursuits leveraging strong technical acumen, specialized expertise, and a commitment to brand management. The Marketing Manager will implement programs around a regional and/or vertical marketing strategy supported by measurable metrics and business intelligence and promote best practices across all marketing programs. All activities will be performed in support of the strategy, vision, and values of JE Dunn.
Key Role Responsibilities - Core
MARKETING MANAGEMENT FAMILY
Takes full responsibility for responses to Request for Proposal (RFP) and Request for Qualification (RFQ) documents; guides the team in the development of a winning strategy/approach based on marketing understanding and coordinating as needed.Strategically develops content (narratives, resumes, project profiles, graphics), proofreads, edits, and prints/packages RFP and RFQ responses.Advises interview strategy and provides coaching and feedback during preparation for interviews.Manages the development of client-facing marketing collateral and communications in support of business pursuits. Works with selling teams to develop value propositions and messaging framework to be leveraged across a variety of communication assets for distribution via web, digital and social media, print, and sales channels.Supports local, regional, or vertical level marketing initiatives and executes related communication in conjunction with national strategy and goals. Manages workflow and coordinates support of overall corporate goals, KSIs, and KPIs.Gathers competitive information, provides analysis, and conducts market research to effectively market company brand. Develops a pursuit strategy and tracks throughout the pursuit process.Facilitates events and trade show participation, including all pre-show planning and logistics, space reservations, collateral, shipping, staffing, giveaways, contests, budget, booth preparation, and staffing/attendance.Acquires and updates marketing information within the company’s Customer Relationship Management (CRM) and other marketing data systems to ensure comprehensive record management.Contributes to and ensures the accuracy of digital assets within the Digital Asset Management (DAM) System.Develops custom content for the pursuit narrative assets library that serve as the foundation for differentiation.Coordinates and manages project and company photography.Supports the national brand as a brand ambassador. Follows brand governance and aligns marketing materials and pursuits with the appropriate messaging, aesthetic, tone, and voice to drive market share.Demonstrates commitment to the highest standards of internal and external client satisfaction by displaying courtesy and sensitivity and promptly responding to client needs.Manages difficult or emotional client situations promptly and efficiently.Meets commitments made to clients; recognizes and acts upon service opportunities.FINANCIAL MANAGEMENT
Develops, manages, and oversees key financial components for assigned scope of responsibility to minimize risk and variance.Reviews and assesses financial data, reports, and records. Ensures employee compliance with related procedures to ensure effective and efficient operations.MANAGING OTHERS
Inspires a sense of team in the work environment. Utilizes communication and conflict resolution skills to foster teamwork and collaboration. Models a positive and professional attitude, maintaining composure under pressure.Communicates and explains goals and encourages and motivates team performance and productivity in alignment with broader work program and corporate goals and plans. Leads and facilitates effective team meetings. Recognizes individual and team accomplishments.Assesses and manages quality of work produced by the team.Knowledge, Skills & Abilities
Ability to perform work accurately and completely, and in a timely manner.Communication skills, verbal and written.Proficiency in MS Office - Advanced.Proficiency in Adobe InDesign and Photoshop.Advanced organizational skills.Advanced ability to deliver quality through attention to detail.Advanced ability to prioritize multiple projects.Advanced ability to be proactive and resourceful.Ability to create effective graphics.Ability to learn and use a variety of software, tools, and systems to meet business needs.Ability to solve complex problems quickly and effectively.Ability to work collaboratively and cross-functionally to obtain information or solve problems in support of the team’s goals.Ability to adapt to change.Ability to manage budgets, maximize profitability, and generate future work.Ability to build relationships with team members that transcend a project.Ability to work in a collaborative, fast-paced, and deadline-driven environment.Ability and willingness to mentor less experienced team members.Ability to build relationships and work collaboratively within a team, internally and externally.Education
Bachelor’s degree in marketing, communications, or related field. (Required)Master’s degree (Preferred)In lieu of the above requirements, relevant experience will be considered.Experience
8+ years marketing, communications, or public relations experience. (Preferred)3+ years people management experience. (Preferred)Employer:
JE Dunn Construction (@JEDunn)Location:
Minneapolis, MN, USAPosted Date:
29/08/2024Expiry Date:
29/12/2024Type:
Full-TimeCategories:
DAM Manager / User, Digital Marketing / Branding TechnologyRef:
DN-JB-1979Added by:
DAM News Administrator#J-18808-Ljbffr
The Marketing Manager will support new client sales, engagement, and retention through strategic multi-channel programs, including communications, digital and traditional media, tradeshows and events, and industry associations/memberships. This position will lead marketing responses for complex project pursuits leveraging strong technical acumen, specialized expertise, and a commitment to brand management. The Marketing Manager will implement programs around a regional and/or vertical marketing strategy supported by measurable metrics and business intelligence and promote best practices across all marketing programs. All activities will be performed in support of the strategy, vision, and values of JE Dunn.
Key Role Responsibilities - Core
MARKETING MANAGEMENT FAMILY
Takes full responsibility for responses to Request for Proposal (RFP) and Request for Qualification (RFQ) documents; guides the team in the development of a winning strategy/approach based on marketing understanding and coordinating as needed.Strategically develops content (narratives, resumes, project profiles, graphics), proofreads, edits, and prints/packages RFP and RFQ responses.Advises interview strategy and provides coaching and feedback during preparation for interviews.Manages the development of client-facing marketing collateral and communications in support of business pursuits. Works with selling teams to develop value propositions and messaging framework to be leveraged across a variety of communication assets for distribution via web, digital and social media, print, and sales channels.Supports local, regional, or vertical level marketing initiatives and executes related communication in conjunction with national strategy and goals. Manages workflow and coordinates support of overall corporate goals, KSIs, and KPIs.Gathers competitive information, provides analysis, and conducts market research to effectively market company brand. Develops a pursuit strategy and tracks throughout the pursuit process.Facilitates events and trade show participation, including all pre-show planning and logistics, space reservations, collateral, shipping, staffing, giveaways, contests, budget, booth preparation, and staffing/attendance.Acquires and updates marketing information within the company’s Customer Relationship Management (CRM) and other marketing data systems to ensure comprehensive record management.Contributes to and ensures the accuracy of digital assets within the Digital Asset Management (DAM) System.Develops custom content for the pursuit narrative assets library that serve as the foundation for differentiation.Coordinates and manages project and company photography.Supports the national brand as a brand ambassador. Follows brand governance and aligns marketing materials and pursuits with the appropriate messaging, aesthetic, tone, and voice to drive market share.Demonstrates commitment to the highest standards of internal and external client satisfaction by displaying courtesy and sensitivity and promptly responding to client needs.Manages difficult or emotional client situations promptly and efficiently.Meets commitments made to clients; recognizes and acts upon service opportunities.FINANCIAL MANAGEMENT
Develops, manages, and oversees key financial components for assigned scope of responsibility to minimize risk and variance.Reviews and assesses financial data, reports, and records. Ensures employee compliance with related procedures to ensure effective and efficient operations.MANAGING OTHERS
Inspires a sense of team in the work environment. Utilizes communication and conflict resolution skills to foster teamwork and collaboration. Models a positive and professional attitude, maintaining composure under pressure.Communicates and explains goals and encourages and motivates team performance and productivity in alignment with broader work program and corporate goals and plans. Leads and facilitates effective team meetings. Recognizes individual and team accomplishments.Assesses and manages quality of work produced by the team.Knowledge, Skills & Abilities
Ability to perform work accurately and completely, and in a timely manner.Communication skills, verbal and written.Proficiency in MS Office - Advanced.Proficiency in Adobe InDesign and Photoshop.Advanced organizational skills.Advanced ability to deliver quality through attention to detail.Advanced ability to prioritize multiple projects.Advanced ability to be proactive and resourceful.Ability to create effective graphics.Ability to learn and use a variety of software, tools, and systems to meet business needs.Ability to solve complex problems quickly and effectively.Ability to work collaboratively and cross-functionally to obtain information or solve problems in support of the team’s goals.Ability to adapt to change.Ability to manage budgets, maximize profitability, and generate future work.Ability to build relationships with team members that transcend a project.Ability to work in a collaborative, fast-paced, and deadline-driven environment.Ability and willingness to mentor less experienced team members.Ability to build relationships and work collaboratively within a team, internally and externally.Education
Bachelor’s degree in marketing, communications, or related field. (Required)Master’s degree (Preferred)In lieu of the above requirements, relevant experience will be considered.Experience
8+ years marketing, communications, or public relations experience. (Preferred)3+ years people management experience. (Preferred)Employer:
JE Dunn Construction (@JEDunn)Location:
Minneapolis, MN, USAPosted Date:
29/08/2024Expiry Date:
29/12/2024Type:
Full-TimeCategories:
DAM Manager / User, Digital Marketing / Branding TechnologyRef:
DN-JB-1979Added by:
DAM News Administrator#J-18808-Ljbffr