Director, Growth Planning, Lifestyle (The Sims & Skate)

We are a global team of creators, storytellers, technologists, experience originators, innovators and so much more. We believe amazing games and experiences start with teams as diverse as the players and communities we serve. At Electronic Arts, the only limit is your imagination.Director, Growth Planning, Lifestyle (The Sims & skate)The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA SPORTS FC, Apex Legends, and Battlefield.Growth PlanningGrowth Planning delivers an audience-first approach to planning across channels and content to maximize growth and capitalize on data-revealed opportunities. We have a relentless focus on driving business outcomes by designing cohesive ecosystems across audiences, channels, and content.Role OverviewThe Director of Growth Planning, Lifestyle, is a pivotal leadership role overseeing a team of channel experts responsible for strategic planning across paid, owned, and earned channels for The Sims and skate franchises. We are seeking an agile growth marketer who is highly capable of inspiring teams through a performance-based culture with a clear vision and accountability for driving results. This position reports to the Senior Director of Growth Planning.ResponsibilitiesLead the Lifestyle pod consisting of 5 experts across paid media, lifecycle marketing, and connections planning. Foster a high-performing environment through consistent feedback, coaching, and holding team members accountable for results.Develop a culture of deep collaboration to ensure the team connects dots between channels and content, delivering cohesive cross-platform journeys informed by player behavior, channel insights, data, and performance.Champion effective performance marketing best practices to improve player acquisition, retention, and monetization.Advocate passionately for data-driven marketing to educate senior leadership and peers on how performance marketing strategies impact overall business performance.Set the direction for how Growth Planning partners effectively across stakeholders in Publishing (Franchise Mktg, Creative, Comms, Commercial), Studio, Finance, and the Office of the CXO (Tech, Analytics).Partner with the Senior Director of Growth Planning to establish the team function within the broader Experience Organization by informing team vision, goals, team and agency engagement models.Drive forward-looking strategies for paid media and lifecycle channels, staying ahead of industry trends by following best practices and exploring cutting-edge opportunities. Identify new solutions to advance capabilities and future-proof EA's performance marketing strategy.Enhance the team's outputs to maximize relevancy and business impact, including actionable audience learnings and insights, channel investment strategy, ecosystem planning, campaign execution, reporting, and optimization.Serve as a member of the Growth Planning Leadership team, overseeing the global agency(ies) of record in partnership with the leadership team.Build a diverse and inclusive team, ensuring increased representation of underrepresented talent that truly reflects the diversity of the communities we work with.Qualifications10+ years of experience in Growth or Performance Marketing roles, preferably in gaming or digital services. Expertise across paid media, email, and in-game channels.Strong track record of leading successful user acquisition, retention and monetization campaigns.Strong leadership experience with the ability to lead, inspire, and develop talent.Ability to use behavioral data to personalize and optimize player experiences.Strong analytical and quantitative thinking with proven success in goal setting, KPI development, experimentation and overall measurement.Ability to drive change across your team and partner teams.Ability to effectively communicate with confidence with senior leaders; experience advocating for the role of media and CRM across the marketing organization.Ability to lead and inspire a team of channel specialists in a rapidly changing environment.

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