Martech Record, LLC
Senior Growth Marketing Manager
Martech Record, LLC, Denver, Colorado, United States,
At Backbone, we live by the mantra that passion drives results. We partner with leading lifestyle brands to drive growth through integrated marketing and strategic communications. We work with brands we believe in and pair our teammates with brands matching their interests and expertise. When you join our team of smart, driven marketers, you’ll become part of an extended work family, drawn together by a passion for the outdoors and doing great work for great brands.The JobThe
Senior Growth Marketing Manager
is a specialist role within our Paid Media team with a particular focus on Ecommerce and DTC clients. The Senior Growth Marketing Manager will develop, implement, track and optimize digital paid media campaigns across multiple platforms. They’ll oversee creating digital paid media strategies that support clients’ overarching business goals. In addition, they will develop forecasts for clients and measure success against those forecasts. Ideally, all this will result in acquisition, retention and loyalty of customers, ultimately driving ecommerce revenue growth for Backbone’s clients.As a Senior Manager, this role will be responsible for mentoring and training team members but will not have direct management responsibilities. Developing strategies to stay ahead of the ever-changing digital landscape will be pivotal in the success of this position. The ideal Senior Growth Marketing Manager candidate is a critical thinker who is proactive and decisive with an analytical mindset and a proven track record in digital media for Ecommerce and DTC brands.The WorkLead strategic media recommendations with supporting rationaleDevelop, present and execute media strategies and plans to achieve ecommerce performanceShow command over management of client relationshipsApply expertise to execution of paid social media campaigns across multiple platforms; Facebook, Instagram, Twitter, Pinterest, TikTok, etc.Manage buy stewardship, analyze campaigns and recommend tactical changes to maximize campaign performanceConfidently steward the internal teams on work in social ad platforms, analytics, trafficking, ad-serving and financeManage day-to-day plan changes and maintenance of media plansSuccessfully manages, tracks and balances client budgets and cash on handRespond to client requests, compiling appropriate data and analysisAnalyzes research to develop strategies and tacticsOversee and train junior staffThe EssentialsBachelor’s Degree4-7 years of relevant experienceYour CapabilitiesStrong written and verbal communication skills with peers, clients, and strategic partnersQuantitative and analytical mindset, with the ability to perform complex analyses and translate into actionable strategiesComprehensive knowledge of digital media and growth marketing strategies for direct-to-consumer businessesComprehensive knowledge of growth marketing measurement and key metrics, including CAC, MER, ROAS, iROASComprehensive knowledge of attribution and incrementality testing strategiesStrong understanding of zero-based performance budgeting using the metrics aboveProficient in digital media platforms, metrics, capabilities, ad formats and operationsCertifications for Google Ads, Google Analytics and Facebook BlueprintDemonstrated ability to prioritize requests, multi-task and meet tight deadlinesComprehensive working knowledge of Microsoft ExcelProficient in Microsoft Office (Outlook, Word, and PowerPoint)The Extra MileProgrammatic experience with The Trade Desk or Google DV360Experience with Amazon Marketing Services and Amazon DSPTableau and Google Data Studio experienceKnowledgeable in SEM and SEOExperience managing and/or optimizing a Shopify storefrontBasic understanding of public relations, community management and affiliate marketingUnderstanding of Backbone’s core valuesA love of the outdoorsA sense of humorSalary : $75,000-$90,000 annually plus benefits, depending on experienceMedical coverage (including Employer 100% paid option)Vision coverage401 (k) matchWellness benefitHome office stipendParental leaveCompany-wide offsitesAbout Backbone Media: We are the country’s leading active lifestyle media agency. For 27 years, Backbone has partnered with brands big and small to develop and execute effective, integrated media strategies. With offices in Carbondale and Denver, Colorado, Backbone has been consistently included on Outside Magazine’s “Best Places to Work” list.
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Senior Growth Marketing Manager
is a specialist role within our Paid Media team with a particular focus on Ecommerce and DTC clients. The Senior Growth Marketing Manager will develop, implement, track and optimize digital paid media campaigns across multiple platforms. They’ll oversee creating digital paid media strategies that support clients’ overarching business goals. In addition, they will develop forecasts for clients and measure success against those forecasts. Ideally, all this will result in acquisition, retention and loyalty of customers, ultimately driving ecommerce revenue growth for Backbone’s clients.As a Senior Manager, this role will be responsible for mentoring and training team members but will not have direct management responsibilities. Developing strategies to stay ahead of the ever-changing digital landscape will be pivotal in the success of this position. The ideal Senior Growth Marketing Manager candidate is a critical thinker who is proactive and decisive with an analytical mindset and a proven track record in digital media for Ecommerce and DTC brands.The WorkLead strategic media recommendations with supporting rationaleDevelop, present and execute media strategies and plans to achieve ecommerce performanceShow command over management of client relationshipsApply expertise to execution of paid social media campaigns across multiple platforms; Facebook, Instagram, Twitter, Pinterest, TikTok, etc.Manage buy stewardship, analyze campaigns and recommend tactical changes to maximize campaign performanceConfidently steward the internal teams on work in social ad platforms, analytics, trafficking, ad-serving and financeManage day-to-day plan changes and maintenance of media plansSuccessfully manages, tracks and balances client budgets and cash on handRespond to client requests, compiling appropriate data and analysisAnalyzes research to develop strategies and tacticsOversee and train junior staffThe EssentialsBachelor’s Degree4-7 years of relevant experienceYour CapabilitiesStrong written and verbal communication skills with peers, clients, and strategic partnersQuantitative and analytical mindset, with the ability to perform complex analyses and translate into actionable strategiesComprehensive knowledge of digital media and growth marketing strategies for direct-to-consumer businessesComprehensive knowledge of growth marketing measurement and key metrics, including CAC, MER, ROAS, iROASComprehensive knowledge of attribution and incrementality testing strategiesStrong understanding of zero-based performance budgeting using the metrics aboveProficient in digital media platforms, metrics, capabilities, ad formats and operationsCertifications for Google Ads, Google Analytics and Facebook BlueprintDemonstrated ability to prioritize requests, multi-task and meet tight deadlinesComprehensive working knowledge of Microsoft ExcelProficient in Microsoft Office (Outlook, Word, and PowerPoint)The Extra MileProgrammatic experience with The Trade Desk or Google DV360Experience with Amazon Marketing Services and Amazon DSPTableau and Google Data Studio experienceKnowledgeable in SEM and SEOExperience managing and/or optimizing a Shopify storefrontBasic understanding of public relations, community management and affiliate marketingUnderstanding of Backbone’s core valuesA love of the outdoorsA sense of humorSalary : $75,000-$90,000 annually plus benefits, depending on experienceMedical coverage (including Employer 100% paid option)Vision coverage401 (k) matchWellness benefitHome office stipendParental leaveCompany-wide offsitesAbout Backbone Media: We are the country’s leading active lifestyle media agency. For 27 years, Backbone has partnered with brands big and small to develop and execute effective, integrated media strategies. With offices in Carbondale and Denver, Colorado, Backbone has been consistently included on Outside Magazine’s “Best Places to Work” list.
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