Activation Manager, Global Campaigns

Job ID: 2703243 | Amazon Web Services, Inc.The AWS Global Campaigns team is seeking a talented, self-directed marketing manager to support the Global Campaigns team's efforts to activate global campaigns that are primarily designed to generate leads for the global sales team. The Campaign Activation Manager will be responsible for the successful adaptation and launch of campaigns across Geo Field Marketing stakeholder teams. This is a unique opportunity to play a key role in an exciting, fast-growing business.The ideal candidate will have experience leading activation and deployment of high-performance global, integrated campaigns, while driving a vision for how global campaign activation helps achieve business goals, and defining and implementing best practices across an enterprise organization.Key job responsibilities

Builds strong relationships across a global cross-functional team to ensure achievement of business objectives.Works with Regional Leads to define their local campaign adaptation and execution strategies.Project manages the overall build and launch of regional assets in multiple Geos and languages.Applies marketing best practices to determine new opportunities that will improve the customer experience.Develops test plans to refine messaging and drive engagement lift.Oversees day-to-day communication with the Geos.Sets-up tracking and reporting according to the global campaign framework.Defines and implements recommendations regarding how to most effectively engage customers within channels (e.g. cadence, frequency, etc.).Leverages automation to improve processes and productivity, and makes recommendations to support an organization growing at a rapid pace.Establishes and continually improves scalable processes that ensure best practices and operational efficiency in campaign and lead management.Partners across teams to deliver work on-time and on-budget.Has backbone, challenges the status quo, and pushes for the best customer experience.About the team

AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.BASIC QUALIFICATIONS

5+ years of professional non-internship marketing experienceExperience using data and metrics to drive improvementsExperience with Excel or Tableau (data manipulation, macros, charts and pivot tables)Experience using Microsoft Excel to manipulate and analyze dataExperience building, executing and scaling cross-functional programs or marketing campaigns from concept to completionBachelor’s degree in business, marketing, technology, or relevant field of study.PREFERRED QUALIFICATIONS

Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programsExperience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generationHighly collaborative and has an affinity for building relationships across teams including business partners, external agencies, and vendors.Proven understanding of how to use inbound marketing and content marketing to generate more qualified leads.Knowledge of the B2B purchase process and how to identify opportunities to create demand and help accelerate opportunities.Familiarity with the technology sales cycle and how to employ marketing communication strategies to nurture leads, drive adoption and accelerate growth.Proven experience working with industry tools and analytics packages including email, web analytics, CRM, and marketing automation platforms (e.g. Marketo, Eloqua, Salesforce), with Marketo Certified Expert preferred.Strong quantitative, analytical, and problem-solving skills.Project leadership in digital marketing, cross-functional planning, and campaign management.Demonstrated experience managing multiple, time-sensitive competing priorities simultaneously.Analytical with a natural curiosity to measure, test, learn, and iterate in order to get the best results possible.Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

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