Inspira and Enthuse
Advisor OnPremise Hospitality Los Angeles CA
Inspira and Enthuse, Los Angeles, California, United States, 90079
Job Description
Must be based within a 30 minute commuting distance of the designated market.
The Advisor, On-Premise Hospitality is responsible for driving brand and commercial performance across a territory of on-premise accounts for a large portfolio of spirits brands using strategic business solutions and hospitality industry expertise.
Reporting to the Manager, On-Premise Hospitality, the advisor will leverage her/his industry know-how, brand programming and agency resources to provide value for on-premise customers (account decision makers) in turn building a long-term relationship for the portfolio.
Core Responsibilities/Activities:
Legal and Compliance Accountability . Maintain all legal and marketing code guidelines
Customer Engagement . Drive brand presence, performance and advocacy in various segments of on-premise accounts using strategic engagement activities and business-focused solutions
Commercial and Performance Strategy . Plan, track, and implement brand and portfolio engagement using performance data (volume, menu growth/share, activities) provided by agency and client
Consumer Strategy . Gain insight to consumer trends in various segments of on-premise accounts to inform customer (account) engagement sessions
Social Media Presence.
Utilize social platforms to support brand initiatives
Agency Accountabilities.
Complete accurate and timely management of agency initiatives including:
Budget and expense management
All reporting responsibilities
Tracking and management of performance data using agency-appointed platforms
Participation in all internal training initiatives
Point of Sale, asset and warehouse management
Brand, market, competitive and customer insight curation
Leverage Agency Expertise.
Seek, secure and facilitate opportunities to bring education team and its content to on-premise customers within territory
Network Partnership.
Serve as key liaison between the portfolio, distributor, manager and customers for the accounts within the coverage territory
Learning.
Develop/deepen knowledge in spirits across several categories and skills in verbal and written presentation
_
What Success Looks Like: _
Commercial growth (exceeding goals) in on-premise accounts within territory
Menu presence growth (exceeding goals) in on-premise accounts within territory
Delivery of program activities within the on-premise environment
Growing presence on social media
Positive 360º feedback from manager, market team and client partners
Share of success stories through strategic communications such that progress is clearly communicated to and understood by both agency and client
High rate of added value across territory (going over and above with our client partnership in the field)
Increasing brand and category knowledge
The physical demands of this role require the following:
Bending, squatting, crouching and reaching, climbing, kneeling, and stooping including to arrange and display point of sale
Frequent lifting and moving cases of product and other objects of 50 pounds or more
The above is not a complete listing of all miscellaneous, incidental, or similar duties which may be required from day to day.
Qualifications:Qualifications
Minimum 3 years of experience in the spirits or hospitality industry
Distributor or broker experience is a plus
Bar/restaurant/hotel operator experience a plus
Growing network of industry professionals in market
Knowledge of liquor laws, regulations, and rules
Interest in growing knowledge in spirits history/production and cocktail culture
Excellent written and verbal communication skills
Persuasive selling and negotiation skills are required to develop and maintain strong relationships
Ability to tailor communications for a variety of on-premise environments
Deep understanding of market and industry trends
Strong budget management skills
Social media fluency
Ability to work remotely
Ability to work flexible hours and travel on an ad hoc basis including nights and weekends required
Must have access to reliable transportation to travel to and from accounts
Desire for mentorship and willingness to contribute to team culture
Bilingual (English and Spanish-speaking) a plus
Manage administrative tasks with attention to meeting agency compliance guidelines and standards
Additional Information
The base compensation range for this job classification is between $60,000.00 and $107,000.00 annually. The determination of what a specific employee in this job classification is paid depends on a number of factors, including, but not limited to, prior employment history/job-related skills and qualifications, length of service and geographic location. This job classification is bonus-eligible, with bonus potential subject to applicable bonus plan terms and conditions.
This position offers incentive opportunities plus full benefits including Medical, Dental, Vision, 401k with match, PTO time and more!
Inspira and Enthuse Marketing are proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity or expression, national origin, citizenship, disability, genetics, pregnancy, protected veteran status or other characteristics protected by applicable federal, state, or local law.
Inspira and Enthuse are committed to providing reasonable accommodations to qualified individuals with disabilities and for other reasons in the employment application and hiring process, in accordance with applicable law. To request an accommodation please contact recruitment@enthuse-marketing.com.
Must be based within a 30 minute commuting distance of the designated market.
The Advisor, On-Premise Hospitality is responsible for driving brand and commercial performance across a territory of on-premise accounts for a large portfolio of spirits brands using strategic business solutions and hospitality industry expertise.
Reporting to the Manager, On-Premise Hospitality, the advisor will leverage her/his industry know-how, brand programming and agency resources to provide value for on-premise customers (account decision makers) in turn building a long-term relationship for the portfolio.
Core Responsibilities/Activities:
Legal and Compliance Accountability . Maintain all legal and marketing code guidelines
Customer Engagement . Drive brand presence, performance and advocacy in various segments of on-premise accounts using strategic engagement activities and business-focused solutions
Commercial and Performance Strategy . Plan, track, and implement brand and portfolio engagement using performance data (volume, menu growth/share, activities) provided by agency and client
Consumer Strategy . Gain insight to consumer trends in various segments of on-premise accounts to inform customer (account) engagement sessions
Social Media Presence.
Utilize social platforms to support brand initiatives
Agency Accountabilities.
Complete accurate and timely management of agency initiatives including:
Budget and expense management
All reporting responsibilities
Tracking and management of performance data using agency-appointed platforms
Participation in all internal training initiatives
Point of Sale, asset and warehouse management
Brand, market, competitive and customer insight curation
Leverage Agency Expertise.
Seek, secure and facilitate opportunities to bring education team and its content to on-premise customers within territory
Network Partnership.
Serve as key liaison between the portfolio, distributor, manager and customers for the accounts within the coverage territory
Learning.
Develop/deepen knowledge in spirits across several categories and skills in verbal and written presentation
_
What Success Looks Like: _
Commercial growth (exceeding goals) in on-premise accounts within territory
Menu presence growth (exceeding goals) in on-premise accounts within territory
Delivery of program activities within the on-premise environment
Growing presence on social media
Positive 360º feedback from manager, market team and client partners
Share of success stories through strategic communications such that progress is clearly communicated to and understood by both agency and client
High rate of added value across territory (going over and above with our client partnership in the field)
Increasing brand and category knowledge
The physical demands of this role require the following:
Bending, squatting, crouching and reaching, climbing, kneeling, and stooping including to arrange and display point of sale
Frequent lifting and moving cases of product and other objects of 50 pounds or more
The above is not a complete listing of all miscellaneous, incidental, or similar duties which may be required from day to day.
Qualifications:Qualifications
Minimum 3 years of experience in the spirits or hospitality industry
Distributor or broker experience is a plus
Bar/restaurant/hotel operator experience a plus
Growing network of industry professionals in market
Knowledge of liquor laws, regulations, and rules
Interest in growing knowledge in spirits history/production and cocktail culture
Excellent written and verbal communication skills
Persuasive selling and negotiation skills are required to develop and maintain strong relationships
Ability to tailor communications for a variety of on-premise environments
Deep understanding of market and industry trends
Strong budget management skills
Social media fluency
Ability to work remotely
Ability to work flexible hours and travel on an ad hoc basis including nights and weekends required
Must have access to reliable transportation to travel to and from accounts
Desire for mentorship and willingness to contribute to team culture
Bilingual (English and Spanish-speaking) a plus
Manage administrative tasks with attention to meeting agency compliance guidelines and standards
Additional Information
The base compensation range for this job classification is between $60,000.00 and $107,000.00 annually. The determination of what a specific employee in this job classification is paid depends on a number of factors, including, but not limited to, prior employment history/job-related skills and qualifications, length of service and geographic location. This job classification is bonus-eligible, with bonus potential subject to applicable bonus plan terms and conditions.
This position offers incentive opportunities plus full benefits including Medical, Dental, Vision, 401k with match, PTO time and more!
Inspira and Enthuse Marketing are proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity or expression, national origin, citizenship, disability, genetics, pregnancy, protected veteran status or other characteristics protected by applicable federal, state, or local law.
Inspira and Enthuse are committed to providing reasonable accommodations to qualified individuals with disabilities and for other reasons in the employment application and hiring process, in accordance with applicable law. To request an accommodation please contact recruitment@enthuse-marketing.com.