Children's Theatre Company
Employer Communications Specialist
Children's Theatre Company, Minneapolis, Minnesota, United States, 55400
Summary/PurposeThe Employer Communications Specialist will help position Summit Academy OIC as the source for entry-level talent for employers. Reporting to the Director of Marketing and Communications, the Employer Communications Specialist will identify, recommend, implement, and coordinate marketing and communication strategies to drive employer engagement and hiring of Summit students and graduates.Appealing to the business need of employers, the Employer Communications Specialist will: (1) build brand visibility across key industries and employer networks; (2) develop compelling content across multiple communications channels to drive a call to action (hiring talent); (3) cultivate and nurture corporate communications relationships; and (4) monitor and evaluate success for continuous performance improvement. The Employer Communications Specialist will be part of the Marketing & Communications Department and will partner with staff across different departments at Summit.Essential Job ResponsibilitiesBuild brand visibility across targeted industries and employer networks
Work closely with the VP of Talent Solutions and Director of Marketing & Communications to identify, develop, and drive brand visibility that positions Summit as a source for entry-level talent for employers in the industries (and related industries) in which the Summit trains students.Conduct market research to identify opportunities to optimize and maximize Summit’s brand across employer-facing mediums.Craft messaging for all employer-facing content that is consistent with the overall Summit brand and intent of the organization.Continue to identify new and emerging opportunities to increase the visibility of Summit to future employer partners.
Develop communications content designed to engage the employer
Generate compelling content for Summit’s communications channels to drive employer engagement.Create and maintain an employer-facing communications calendar.Develop collateral for the Career Services department to use at events.Identify and collect student, alumni, and employer partner stories to show the value-add and success of hiring Summit graduates.Partner with the VP of Talent Solutions to develop targeted collateral for an executive-level employer audience.
Cultivate and nurture corporate communications and relationships
Develop supporting communications collateral for Summit Academy’s Occupational Advisory Council (OAC) employer participants.Cultivate relationships with employer media/PR/corporate relations teams.Maintain database of all employer partner content.Work collaboratively with the Development team in the preparation of donor/development communications.
Monitor and evaluate success for continuous improvement
Utilize data analytics and tools to assess the performance of employer communications initiatives.Stay abreast of industry best practices and emerging trends.Monitor competitor marketing and communications strategies.Establish feedback mechanisms to gather insights from employers and key stakeholders.
Knowledge, Skills and AbilitiesDemonstrated experience writing, editing, and communicating on behalf of an organization.Ability to both collaborate and work independently.Excels in creating content for various platforms.Proficient in analyzing and interpreting data and metrics.Proven experience in marketing and communications roles.Demonstrated experience in planning and executing successful marketing campaigns.Exceptional relationship-building and networking abilities.Detail-oriented and capable of managing multiple projects simultaneously.Creative mindset and adaptability to evolving trends in marketing and corporate communications.Supervisory ResponsibilityNone.Work EnvironmentThis job operates in a professional school and office environment.Physical DemandsMust have the ability to sit and stand for extended periods of time; exhibit manual dexterity; see and read a computer screen; hear and understand speech; and lift up to 25 pounds.Position Type and Expected Hours of WorkFull-timeMonday – Friday: 8am-5pm (40 hrs. p/wk.)On-siteTravelSome local/domestic travel included.Required Education & ExperienceMinimum QualificationsBachelor’s degree in marketing, communications, public relations, or a related field.Minimum of three years of experience in marketing, communications, public relations, corporate relations, or related experience.Other DutiesPlease note that this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee.AAP/EEOIt is the policy of Summit Academy OIC to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law.
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Work closely with the VP of Talent Solutions and Director of Marketing & Communications to identify, develop, and drive brand visibility that positions Summit as a source for entry-level talent for employers in the industries (and related industries) in which the Summit trains students.Conduct market research to identify opportunities to optimize and maximize Summit’s brand across employer-facing mediums.Craft messaging for all employer-facing content that is consistent with the overall Summit brand and intent of the organization.Continue to identify new and emerging opportunities to increase the visibility of Summit to future employer partners.
Develop communications content designed to engage the employer
Generate compelling content for Summit’s communications channels to drive employer engagement.Create and maintain an employer-facing communications calendar.Develop collateral for the Career Services department to use at events.Identify and collect student, alumni, and employer partner stories to show the value-add and success of hiring Summit graduates.Partner with the VP of Talent Solutions to develop targeted collateral for an executive-level employer audience.
Cultivate and nurture corporate communications and relationships
Develop supporting communications collateral for Summit Academy’s Occupational Advisory Council (OAC) employer participants.Cultivate relationships with employer media/PR/corporate relations teams.Maintain database of all employer partner content.Work collaboratively with the Development team in the preparation of donor/development communications.
Monitor and evaluate success for continuous improvement
Utilize data analytics and tools to assess the performance of employer communications initiatives.Stay abreast of industry best practices and emerging trends.Monitor competitor marketing and communications strategies.Establish feedback mechanisms to gather insights from employers and key stakeholders.
Knowledge, Skills and AbilitiesDemonstrated experience writing, editing, and communicating on behalf of an organization.Ability to both collaborate and work independently.Excels in creating content for various platforms.Proficient in analyzing and interpreting data and metrics.Proven experience in marketing and communications roles.Demonstrated experience in planning and executing successful marketing campaigns.Exceptional relationship-building and networking abilities.Detail-oriented and capable of managing multiple projects simultaneously.Creative mindset and adaptability to evolving trends in marketing and corporate communications.Supervisory ResponsibilityNone.Work EnvironmentThis job operates in a professional school and office environment.Physical DemandsMust have the ability to sit and stand for extended periods of time; exhibit manual dexterity; see and read a computer screen; hear and understand speech; and lift up to 25 pounds.Position Type and Expected Hours of WorkFull-timeMonday – Friday: 8am-5pm (40 hrs. p/wk.)On-siteTravelSome local/domestic travel included.Required Education & ExperienceMinimum QualificationsBachelor’s degree in marketing, communications, public relations, or a related field.Minimum of three years of experience in marketing, communications, public relations, corporate relations, or related experience.Other DutiesPlease note that this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee.AAP/EEOIt is the policy of Summit Academy OIC to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law.
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