InHouse Marketing Specialist

Company Overview:Our Client is a leading financial services firm dedicated to providing innovative solutions and exceptional service to clients. With a strong commitment to growth and brand excellence, they are looking for a talented and experienced Marketing Manager to lead our multi-channel marketing efforts. This role is critical in driving our brand’s visibility and client engagement through strategic marketing initiatives.Job Summary:As the Marketing Manager, you will be responsible for developing and executing comprehensive marketing strategies that effectively utilize a $10 million annual budget. Your focus will be on optimizing their presence across radio, podcasts, TV, and other media platforms. You will play a key role in shaping our brand voice, increasing market share, and driving customer acquisition and retention.Key Responsibilities:Develop and implement multi-channel marketing strategies that align with the firm’s business objectives and target audience.Oversee the allocation and management of a $10 million annual marketing budget, ensuring optimal ROI across all campaigns.Lead the planning, execution, and optimization of marketing initiatives across radio, podcasts, TV, digital media, and other channels.Collaborate with internal teams and external agencies to create compelling content and advertisements that resonate with our audience.Monitor and analyze the performance of marketing campaigns, using data-driven insights to adjust strategies and maximize effectiveness.Manage relationships with media partners, ensuring timely delivery of creative assets and campaign materials.Conduct market research and competitive analysis to identify trends, opportunities, and best practices in the financial services industry.Report on the effectiveness of marketing initiatives to senior management, providing insights and recommendations for future campaigns.Ensure brand consistency across all marketing materials and communications.Stay up-to-date with industry trends and emerging marketing channels to keep our strategies innovative and competitive.Qualifications:Bachelor’s degree in Marketing, Business, Communications, or a related field.5+ years of experience in marketing, with a strong focus on media management, including radio, podcasts, and TV.Proven experience in managing large marketing budgets and delivering successful campaigns.Strong analytical skills with the ability to interpret complex data and make informed decisions.Excellent project management skills, with the ability to manage multiple campaigns simultaneously.Strong communication and interpersonal skills, with the ability to collaborate effectively with internal teams and external partners.Experience in the financial services industry is a plus, but not required.Proficiency in marketing tools and platforms, including media buying and analytics software.Preferred Qualifications:Experience with digital marketing channels, including social media and online advertising.Knowledge of SEO, SEM, and content marketing strategies.Familiarity with CRM systems and customer segmentation techniques.Benefits:Competitive salary with performance-based bonuses.Comprehensive health, dental, and vision insurance.401(k) plan with company match.Generous paid time off and holidays.Professional development opportunities and career growth.Collaborative and supportive work environment.

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