Quad/Graphics
Strategy Director
Quad/Graphics, Minneapolis, Minnesota, United States, 55400
Betty is a fully integrated creative agency devoted to building better. You name it, we probably want to improve it. And we want to work with someone who feels the same way. We're looking for an energetic, inclusive, fun-loving person who’d rather lead than follow. Someone who prioritizes creating remarkable work, strengthening client relationships, contributing to agency growth, and building consumer experiences for an increasingly multicultural and global world.
Betty, formally known as Persicope, is seeking a Strategy Director.The
Strategy Director
is an effective leader with deep business knowledge and expertise in developing game-changing strategies that fuel big ideas and omnichannel experiences. They are responsible for driving business success for our clients and top-line growth for the agency. They work closely with analytics, account, creative, and media to create impactful, integrated, and measurable idea platforms that help our clients win. This highly effective, results-oriented, brand and agency leader plays a critical role in developing enterprise-wide perspectives on insight development, cultural trends, innovative marketing strategies, and channel engagements that bring brands closer to people’s hearts.Responsibilities:Serves as a strategic business leader and takes accountability in helping grow that business.Develops ideas and connections that can be implemented demonstrating a deep understanding of the communication lifecycle and consumer experience.Partners with other account and creative leaders to guide clients toward innovative omnichannel solutions.Translates strategic discoveries into inspiring briefs and roadmaps for our teams and clients.Collaborates with internal teams to motivate, create, and implement short and long-term marketing strategies that help our clients win.Proactively identifies new opportunities for client growth, and enforces processes and best practices across all engagements.Leads proposals, pitches, and strategic thought leadership initiatives.Performs other duties from time to time to meet the changing needs of the agency.Qualifications:6+ years with solid skills in all core areas of account planning, including research and insights, business strategy, media, connections, analytics, cultural trends, digital, social, and retail strategies.Advertising agency experience required.Experience growing a brand or business and working collaboratively across departments and partner agencies.Ability to manage multiple tasks concurrently in a deadline-driven process.Strong self-motivated and self-starting personality.Betty and Quad are proud to be equal opportunity employers and value diversity. We are committed to creating a place of belonging — a space where employees do not need to sacrifice who they are to exist and grow in our workplace. Betty and Quad do not discriminate on any unlawful basis including race, religion, color, national origin, disability, gender, gender identity, sexual orientation, age, marital status, veteran status, genetic information, or any other basis prohibited by applicable federal, state, or local laws. Betty and Quad also prohibit harassment of applicants and employees based on any of these protected categories.
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Betty, formally known as Persicope, is seeking a Strategy Director.The
Strategy Director
is an effective leader with deep business knowledge and expertise in developing game-changing strategies that fuel big ideas and omnichannel experiences. They are responsible for driving business success for our clients and top-line growth for the agency. They work closely with analytics, account, creative, and media to create impactful, integrated, and measurable idea platforms that help our clients win. This highly effective, results-oriented, brand and agency leader plays a critical role in developing enterprise-wide perspectives on insight development, cultural trends, innovative marketing strategies, and channel engagements that bring brands closer to people’s hearts.Responsibilities:Serves as a strategic business leader and takes accountability in helping grow that business.Develops ideas and connections that can be implemented demonstrating a deep understanding of the communication lifecycle and consumer experience.Partners with other account and creative leaders to guide clients toward innovative omnichannel solutions.Translates strategic discoveries into inspiring briefs and roadmaps for our teams and clients.Collaborates with internal teams to motivate, create, and implement short and long-term marketing strategies that help our clients win.Proactively identifies new opportunities for client growth, and enforces processes and best practices across all engagements.Leads proposals, pitches, and strategic thought leadership initiatives.Performs other duties from time to time to meet the changing needs of the agency.Qualifications:6+ years with solid skills in all core areas of account planning, including research and insights, business strategy, media, connections, analytics, cultural trends, digital, social, and retail strategies.Advertising agency experience required.Experience growing a brand or business and working collaboratively across departments and partner agencies.Ability to manage multiple tasks concurrently in a deadline-driven process.Strong self-motivated and self-starting personality.Betty and Quad are proud to be equal opportunity employers and value diversity. We are committed to creating a place of belonging — a space where employees do not need to sacrifice who they are to exist and grow in our workplace. Betty and Quad do not discriminate on any unlawful basis including race, religion, color, national origin, disability, gender, gender identity, sexual orientation, age, marital status, veteran status, genetic information, or any other basis prohibited by applicable federal, state, or local laws. Betty and Quad also prohibit harassment of applicants and employees based on any of these protected categories.
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