Motorola Solutions
Senior Web Analyst
Motorola Solutions, Chicago, Illinois, United States, 60290
Company Overview
At Motorola Solutions, we're guided by a shared purpose - helping people be their best in the moments that matter - and we live up to our purpose every day by solving for safer. Because people can only be their best when they not only feel safe, but are safe. We're solving for safer by building the best possible technologies across every part of our safety and security ecosystem. That's mission-critical communications devices and networks, AI-powered video security & access control and the ability to unite voice, video and data in a single command center view. We're solving for safer by connecting public safety agencies and enterprises, enabling the collaboration that's critical to connect those in need with those who can help. The work we do here matters.Department Overview
The Global Marketing Operations team is responsible for the management, measurement, and tracking of marketing strategies and tactics supporting the business and sales objectives for the company. The Marketing Intelligence is responsible for gathering, analyzing, and interpreting data to provide actionable insights that drive marketing strategy and decision-making. We leverage advanced analytics and market research to understand customer behavior, identify trends, and measure campaign performance. Our goal is to empower the marketing team with data-driven knowledge to optimize marketing efforts and achieve business objectives.Job Description
In this critical role, you will be a key player in our marketing analytics team, partnering with campaign analysts and user engagement analysts to unlock the power of data and optimize our marketing funnel for maximum conversions. You will focus on analyzing website traffic, user behavior, and campaign performance, translating data into actionable insights that drive strategic decision-making.Responsibilities include but are not limited to:Lead the analysis of website traffic data to identify trends, understand user behavior, and optimize conversion ratesLead user segmentation research creating and measuring audiencesLead customer journey-related projects aligning with engagement clients and campaign analyst for 360 views and alignment between all marketing departmentsDeep dive into business priorities and convert them into actionable web analytics projectsWork with stakeholders across marketing, sales, and product development to define success metrics, KPIs, and reporting dashboardsChampion large-scale website projects, leading data analysis and providing recommendations to improve user experience and drive conversionsStay up-to-date on the latest marketing analytics trends, tools, and technologiesMentor junior analysts and foster a collaborative data-driven culture within the marketing teamQualifications:Bachelor's degree in Marketing, Business Analytics, Statistics, or a related field, with 4+ years of experience in B2B marketing analyticsProven track record of successfully driving conversion rate optimization initiativesStrong analytical skills with expertise in web analytics platforms (e.g., Google Analytics, Adobe Analytics) and data analysis tools (e.g., Excel, SQL)Excellent communication and presentation skills, with the ability to translate complex data insights into actionable recommendations for stakeholders across departmentsExperience with data visualization tools (e.g. Looker Studio, Tableau, Power BI)Strong problem-solving skills and a data-driven approach to decision-makingAbility to manage multiple projects simultaneously, prioritize tasks effectively, and meet deadlinesBasic Requirements
High school diploma or equivalent3+ years of experience in web analyticsTravel Requirements
Under 10%Relocation Provided
NonePosition Type
ExperiencedReferral Payment Plan
NoOur U.S. Benefits include:
Incentive Bonus PlansMedical, Dental, Vision benefits401K with Company Match10 Paid HolidaysGenerous Paid Time Off PackagesEmployee Stock Purchase PlanPaid Parental & Family Leaveand more!EEO StatementMotorola Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion or belief, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other legally-protected characteristic.We are proud of our people-first and community-focused culture, empowering every Motorolan to be their most authentic self and to do their best work to deliver on the promise of a safer world. If you'd like to join our team but feel that you don't quite meet all of the preferred skills, we'd still love to hear why you think you'd be a great addition to our team.We're committed to providing an inclusive and accessible recruiting experience for candidates with disabilities, or other physical or mental health conditions. To request an accommodation, please email ohr@motorolasolutions.com.
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At Motorola Solutions, we're guided by a shared purpose - helping people be their best in the moments that matter - and we live up to our purpose every day by solving for safer. Because people can only be their best when they not only feel safe, but are safe. We're solving for safer by building the best possible technologies across every part of our safety and security ecosystem. That's mission-critical communications devices and networks, AI-powered video security & access control and the ability to unite voice, video and data in a single command center view. We're solving for safer by connecting public safety agencies and enterprises, enabling the collaboration that's critical to connect those in need with those who can help. The work we do here matters.Department Overview
The Global Marketing Operations team is responsible for the management, measurement, and tracking of marketing strategies and tactics supporting the business and sales objectives for the company. The Marketing Intelligence is responsible for gathering, analyzing, and interpreting data to provide actionable insights that drive marketing strategy and decision-making. We leverage advanced analytics and market research to understand customer behavior, identify trends, and measure campaign performance. Our goal is to empower the marketing team with data-driven knowledge to optimize marketing efforts and achieve business objectives.Job Description
In this critical role, you will be a key player in our marketing analytics team, partnering with campaign analysts and user engagement analysts to unlock the power of data and optimize our marketing funnel for maximum conversions. You will focus on analyzing website traffic, user behavior, and campaign performance, translating data into actionable insights that drive strategic decision-making.Responsibilities include but are not limited to:Lead the analysis of website traffic data to identify trends, understand user behavior, and optimize conversion ratesLead user segmentation research creating and measuring audiencesLead customer journey-related projects aligning with engagement clients and campaign analyst for 360 views and alignment between all marketing departmentsDeep dive into business priorities and convert them into actionable web analytics projectsWork with stakeholders across marketing, sales, and product development to define success metrics, KPIs, and reporting dashboardsChampion large-scale website projects, leading data analysis and providing recommendations to improve user experience and drive conversionsStay up-to-date on the latest marketing analytics trends, tools, and technologiesMentor junior analysts and foster a collaborative data-driven culture within the marketing teamQualifications:Bachelor's degree in Marketing, Business Analytics, Statistics, or a related field, with 4+ years of experience in B2B marketing analyticsProven track record of successfully driving conversion rate optimization initiativesStrong analytical skills with expertise in web analytics platforms (e.g., Google Analytics, Adobe Analytics) and data analysis tools (e.g., Excel, SQL)Excellent communication and presentation skills, with the ability to translate complex data insights into actionable recommendations for stakeholders across departmentsExperience with data visualization tools (e.g. Looker Studio, Tableau, Power BI)Strong problem-solving skills and a data-driven approach to decision-makingAbility to manage multiple projects simultaneously, prioritize tasks effectively, and meet deadlinesBasic Requirements
High school diploma or equivalent3+ years of experience in web analyticsTravel Requirements
Under 10%Relocation Provided
NonePosition Type
ExperiencedReferral Payment Plan
NoOur U.S. Benefits include:
Incentive Bonus PlansMedical, Dental, Vision benefits401K with Company Match10 Paid HolidaysGenerous Paid Time Off PackagesEmployee Stock Purchase PlanPaid Parental & Family Leaveand more!EEO StatementMotorola Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion or belief, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other legally-protected characteristic.We are proud of our people-first and community-focused culture, empowering every Motorolan to be their most authentic self and to do their best work to deliver on the promise of a safer world. If you'd like to join our team but feel that you don't quite meet all of the preferred skills, we'd still love to hear why you think you'd be a great addition to our team.We're committed to providing an inclusive and accessible recruiting experience for candidates with disabilities, or other physical or mental health conditions. To request an accommodation, please email ohr@motorolasolutions.com.
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