24 Seven Talent
Director of eCommerce - Amazon and DTC
24 Seven Talent, Culver City, California, United States, 90232
eCommerce Director-Amazon and DTC
Los Angeles/Mid City - CAHybrid- 2-3 days onsiteFT/Direct Hire$150k-$180k + bonus/benefits
Our client, a leading beauty brand, is looking for an experienced Director who will be responsible for delivering strategy, performance and sales on the Amazon brand store and their owned Direct to Consumer (DTC) channel.
This role owns growth strategy for Amazon, including P&L management, portfolio, and marketing initiatives. For DTC, this role will project manage and optimize UX/UI, product portfolio, growth, retention and marketing campaigns across email, paid advertising, SMS and website content.
Responsibilities:Amazon• Develop and implement a comprehensive Amazon sales strategy, both US and International, toachieve revenue and growth targets.• Analyze market trends, consumer behavior, and competitive landscape to inform strategy• Oversee and coordinate with the agency responsible for day-to-day Amazon store operations.• Set clear expectations and performance metrics for the agency, monitor performance and provide feedback to ensure optimal results.• Collaborate with the agency to design and execute Amazon Advertising campaigns• Monitor and optimize advertising performance to maximize ROI and drive traffic to productlistings.• Coordinate promotional activities and deals to drive sales and enhance brand visibility.• Ensure a high-quality customer experience by overseeing product reviews, customerfeedback, and resolution of issues.
DTC• Strategic planning to grow DTC business and enhance the customer journey• Set and monitor KPIs for sales, acquisition, retention and EBITDA• Analyze market trends, customer feedback and competitive landscape• Build and manage all PDPs and landing pages• Inventory management and fulfillment in partnership with supply chain team• Product catalog and forecasting• Develop marketing strategies including email and SMS flows and campaigns along with onlineadvertising for both innovation, core business and tentpole events• Analyze marketing performance and adjust strategies to improve results• Manage affiliate marketing program and agency to drive incremental revenue
Qualifications:• Bachelor's degree in marketing, Business or a related field required; MBA preferred• 10+ years of demonstrated experience in high growth Amazon channel management and DTCgrowth and retention marketing in consumer (beauty) brand or performance marketing agency• Built and executed with full P&L ownership and developed models and approaches for investmentand measurement• Proven ability to drive both top and bottom-line results• Understanding and demonstrated experience managing and growing within the Amazonecosystem and business• Experience in holistic growth planning - research, forecasting, planning, execution andperformance analysis• Demonstrated proficiency with multiple channels of paid marketing - SEM, SEO, social, mobile,display, affiliate• Understanding of attribution with the ability to help lead multi-touch attribution modeling• Strong analytics capabilities and a deep understanding of data analysis
Los Angeles/Mid City - CAHybrid- 2-3 days onsiteFT/Direct Hire$150k-$180k + bonus/benefits
Our client, a leading beauty brand, is looking for an experienced Director who will be responsible for delivering strategy, performance and sales on the Amazon brand store and their owned Direct to Consumer (DTC) channel.
This role owns growth strategy for Amazon, including P&L management, portfolio, and marketing initiatives. For DTC, this role will project manage and optimize UX/UI, product portfolio, growth, retention and marketing campaigns across email, paid advertising, SMS and website content.
Responsibilities:Amazon• Develop and implement a comprehensive Amazon sales strategy, both US and International, toachieve revenue and growth targets.• Analyze market trends, consumer behavior, and competitive landscape to inform strategy• Oversee and coordinate with the agency responsible for day-to-day Amazon store operations.• Set clear expectations and performance metrics for the agency, monitor performance and provide feedback to ensure optimal results.• Collaborate with the agency to design and execute Amazon Advertising campaigns• Monitor and optimize advertising performance to maximize ROI and drive traffic to productlistings.• Coordinate promotional activities and deals to drive sales and enhance brand visibility.• Ensure a high-quality customer experience by overseeing product reviews, customerfeedback, and resolution of issues.
DTC• Strategic planning to grow DTC business and enhance the customer journey• Set and monitor KPIs for sales, acquisition, retention and EBITDA• Analyze market trends, customer feedback and competitive landscape• Build and manage all PDPs and landing pages• Inventory management and fulfillment in partnership with supply chain team• Product catalog and forecasting• Develop marketing strategies including email and SMS flows and campaigns along with onlineadvertising for both innovation, core business and tentpole events• Analyze marketing performance and adjust strategies to improve results• Manage affiliate marketing program and agency to drive incremental revenue
Qualifications:• Bachelor's degree in marketing, Business or a related field required; MBA preferred• 10+ years of demonstrated experience in high growth Amazon channel management and DTCgrowth and retention marketing in consumer (beauty) brand or performance marketing agency• Built and executed with full P&L ownership and developed models and approaches for investmentand measurement• Proven ability to drive both top and bottom-line results• Understanding and demonstrated experience managing and growing within the Amazonecosystem and business• Experience in holistic growth planning - research, forecasting, planning, execution andperformance analysis• Demonstrated proficiency with multiple channels of paid marketing - SEM, SEO, social, mobile,display, affiliate• Understanding of attribution with the ability to help lead multi-touch attribution modeling• Strong analytics capabilities and a deep understanding of data analysis