Clearpoint
Marketing Project Coordinator
Clearpoint, Houston, Texas, United States, 77246
Title: Marketing Project Coordinator
Client: Energy Oil & Gas Company
Location: Houston, Texas
Type: Contract (6 to12 months on-going)
Rate: $40-50/hour
Summary:
Charged with strategic direction, event marketing planning, creative development, and campaign execution for tradeshows and events. Management and oversight for all corporate global events, and leading multi-channel marketing initiatives to drive awareness. Versed in the latest marketing automation tools, demand generation, and sales conversion analytics. Facilitate and coordinate digital media campaigns to include social media, digital advertising. Familiarity with CRM systems and other lead generating technologies. Leverage B2B industry experience to manage demand generation and lead generation campaigns execution and analysis Duties:
Collaborate with sales team to build programs that support sales enablement and pipeline growth. Optimize the lead-to-customer conversion rate throughout all marketing touch-points. Ensures marketing design meets or exceeds industry standards. Leverage marketing automation tools, CRM, and data analysis to bring scale to demand generation and conversion programs. Measure and analyze data to report on campaign performance and to quickly respond to data for continual performance improvement. Requirements:
8+ plus years of event marketing strategy within the meetings, conferences, and tradeshow industry. Familiarity with demand generation programs across multiple outbound and inbound channels including: email, content marketing, search and social advertising, PPC, etc. Creativity is a must, bringing new ideas to the table is a key to success in this role. Vendor management collaboration skills; able to develop and maintain effective relationships within the tradeshow industry Education::
Bachelor's degree in Business, Marketing, or relevant concentration
Location: Houston, Texas
Type: Contract (6 to12 months on-going)
Rate: $40-50/hour
Summary:
Charged with strategic direction, event marketing planning, creative development, and campaign execution for tradeshows and events. Management and oversight for all corporate global events, and leading multi-channel marketing initiatives to drive awareness. Versed in the latest marketing automation tools, demand generation, and sales conversion analytics. Facilitate and coordinate digital media campaigns to include social media, digital advertising. Familiarity with CRM systems and other lead generating technologies. Leverage B2B industry experience to manage demand generation and lead generation campaigns execution and analysis Duties:
Collaborate with sales team to build programs that support sales enablement and pipeline growth. Optimize the lead-to-customer conversion rate throughout all marketing touch-points. Ensures marketing design meets or exceeds industry standards. Leverage marketing automation tools, CRM, and data analysis to bring scale to demand generation and conversion programs. Measure and analyze data to report on campaign performance and to quickly respond to data for continual performance improvement. Requirements:
8+ plus years of event marketing strategy within the meetings, conferences, and tradeshow industry. Familiarity with demand generation programs across multiple outbound and inbound channels including: email, content marketing, search and social advertising, PPC, etc. Creativity is a must, bringing new ideas to the table is a key to success in this role. Vendor management collaboration skills; able to develop and maintain effective relationships within the tradeshow industry Education::
Bachelor's degree in Business, Marketing, or relevant concentration