Cypress Human Capital Management, LLC
Marketing Manager, Talent Brand, 33712479
Cypress Human Capital Management, LLC, California, Missouri, United States, 65018
Marketing Manager, Talent Brand,
33712479
What You Get To Do In This Role
Talent Brand media campaignServe as the primary point of contact to partner with internal stakeholders (Digital Marketing, Brand, Talent Acquisition, etc.) to plan, execute, and track results of talent brand media campaigns to attract prospective candidates in high priority hiring markets.Stay up to date on business needs & priorities to align and adjust strategy accordingly.Continually optimize channel strategy and targeting tactics.Monitor campaign performance regularly and adjust plans as needed based on performance by markets and personas.Analyze campaign performance and share insights with stakeholders regularly.
Career siteServe as the primary point of contact for external vendor and internal stakeholders on career site inquiries.Maintain and provide oversight to our company career site pages.Regularly review metrics to optimize the pages and content for higher engagement.Partner with Digital Marketing to ensure a cohesive and consistent site experience with the rest of company website dotcom properties.
In order to qualify for and be successful in this role, you should have:Project management, organizational and communications skills.Knowledge in digital marketing, website analytics and content management.Understanding of paid, owned and earned media strategies and best practices.Integrated marketing/campaign planning expertise, with accountability for results.Analytical mindset regarding marketing programs and their outcomes; continuously measuring, testing, and optimizing.Naturally, a driver and builder; able to thrive in a high-growth, dynamic environment.5-7 years of experience in a similar role.
Managers NoteMust have non-negotiable items:Experience running digital marketing campaigns (paid media) in the past as well as general knowledge of website management (content planning, analytics, etc.).
Flexible backgrounds/skills:Talent brand, talent marketing, brand strategy, career site website management.
Time zone requirement:Yes, ideally pacific time zone but no requirement to sit onsite or travel.
Pay Rate Range:$80-89.42/hr.
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33712479
What You Get To Do In This Role
Talent Brand media campaignServe as the primary point of contact to partner with internal stakeholders (Digital Marketing, Brand, Talent Acquisition, etc.) to plan, execute, and track results of talent brand media campaigns to attract prospective candidates in high priority hiring markets.Stay up to date on business needs & priorities to align and adjust strategy accordingly.Continually optimize channel strategy and targeting tactics.Monitor campaign performance regularly and adjust plans as needed based on performance by markets and personas.Analyze campaign performance and share insights with stakeholders regularly.
Career siteServe as the primary point of contact for external vendor and internal stakeholders on career site inquiries.Maintain and provide oversight to our company career site pages.Regularly review metrics to optimize the pages and content for higher engagement.Partner with Digital Marketing to ensure a cohesive and consistent site experience with the rest of company website dotcom properties.
In order to qualify for and be successful in this role, you should have:Project management, organizational and communications skills.Knowledge in digital marketing, website analytics and content management.Understanding of paid, owned and earned media strategies and best practices.Integrated marketing/campaign planning expertise, with accountability for results.Analytical mindset regarding marketing programs and their outcomes; continuously measuring, testing, and optimizing.Naturally, a driver and builder; able to thrive in a high-growth, dynamic environment.5-7 years of experience in a similar role.
Managers NoteMust have non-negotiable items:Experience running digital marketing campaigns (paid media) in the past as well as general knowledge of website management (content planning, analytics, etc.).
Flexible backgrounds/skills:Talent brand, talent marketing, brand strategy, career site website management.
Time zone requirement:Yes, ideally pacific time zone but no requirement to sit onsite or travel.
Pay Rate Range:$80-89.42/hr.
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