Fanatics
Brand Director, Events
Fanatics, New York, New York, us, 10261
Job Description
Company Overview
Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
About the Team
Fanatics is a prominent and innovative organization in the sports and trading cards industry, dedicated to creating exceptional event experiences for collectors, fans, and enthusiasts. Our newest platform, Fanatics Events, provides a unique opportunity for attendees to engage with athletes, discover exclusive collectibles, and immerse themselves in the vibrant sports and trading cards community. As we continue to expand our event portfolio, we are seeking an experienced Brand Director to join our team in NYC.
If you have a portfolio with prior projects, please submit it along with your resume.
What You'll Do:
Drive all storytelling efforts for portfolio of sports fan and collector-focused B2C events, both visually and through PR and marketing messaging.Work with agency partners and internal graphic designers to establish look & feel of each individual event and for the Fanatics Events team as a whole.Create on-site signage templates and work with Operations team to determine placement.Work in conjunction with Marketing Director to strategize messagng look & feel and placement within paid advertising and organic social.Act as main point of contact for PR agency to make sure the right stories are being told at the right time.Work with Sales team to develop sponsor creative and messaging that authentically integrates with show messaging.Work with Marketing team to develop templates for use by internal and external partners.Lead creative brainstorming sessions to generate ideas.Source and lead innovative and carefully vetted creative agency partners to help execute our creative vision in building one-of-a-kind events.Ensure high production standard adherence from all partners.
What We're Looking For:
Minimum of 5 years of experience in a marketing, communications, or a related field in the sports/collecting industry.Strong copywriting skills are a must.A strong portfolio showcasing successful brand building and partner integration campaigns.Exceptional understanding of the sports industry, including fan engagement and event dynamics.Proven ability to lead cross-functional creative teams.Outstanding communication and presentation skills.Strong project management and budgeting experience.Exceptional organizational and multitasking abilities.Bachelor's degree in Marketing, Communications, or a related field (preferred).Why Join Us:
Opportunity to work with a passionate team dedicated to delivering outstanding eventexperiences.Competitive compensation package and comprehensive benefits.Growth opportunities within a rapidly expanding organization at the forefront of the industry.If you are a strategic thinker with a passion for events, we invite you to apply for this exciting opportunity to lead our team in delivering successful and memorable events.
The salary range for this position is
$150,000 to $190,000 , which represents base pay only and does not include short-term or long-term incentive compensation. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training.
Company Overview
Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
About the Team
Fanatics is a prominent and innovative organization in the sports and trading cards industry, dedicated to creating exceptional event experiences for collectors, fans, and enthusiasts. Our newest platform, Fanatics Events, provides a unique opportunity for attendees to engage with athletes, discover exclusive collectibles, and immerse themselves in the vibrant sports and trading cards community. As we continue to expand our event portfolio, we are seeking an experienced Brand Director to join our team in NYC.
If you have a portfolio with prior projects, please submit it along with your resume.
What You'll Do:
Drive all storytelling efforts for portfolio of sports fan and collector-focused B2C events, both visually and through PR and marketing messaging.Work with agency partners and internal graphic designers to establish look & feel of each individual event and for the Fanatics Events team as a whole.Create on-site signage templates and work with Operations team to determine placement.Work in conjunction with Marketing Director to strategize messagng look & feel and placement within paid advertising and organic social.Act as main point of contact for PR agency to make sure the right stories are being told at the right time.Work with Sales team to develop sponsor creative and messaging that authentically integrates with show messaging.Work with Marketing team to develop templates for use by internal and external partners.Lead creative brainstorming sessions to generate ideas.Source and lead innovative and carefully vetted creative agency partners to help execute our creative vision in building one-of-a-kind events.Ensure high production standard adherence from all partners.
What We're Looking For:
Minimum of 5 years of experience in a marketing, communications, or a related field in the sports/collecting industry.Strong copywriting skills are a must.A strong portfolio showcasing successful brand building and partner integration campaigns.Exceptional understanding of the sports industry, including fan engagement and event dynamics.Proven ability to lead cross-functional creative teams.Outstanding communication and presentation skills.Strong project management and budgeting experience.Exceptional organizational and multitasking abilities.Bachelor's degree in Marketing, Communications, or a related field (preferred).Why Join Us:
Opportunity to work with a passionate team dedicated to delivering outstanding eventexperiences.Competitive compensation package and comprehensive benefits.Growth opportunities within a rapidly expanding organization at the forefront of the industry.If you are a strategic thinker with a passion for events, we invite you to apply for this exciting opportunity to lead our team in delivering successful and memorable events.
The salary range for this position is
$150,000 to $190,000 , which represents base pay only and does not include short-term or long-term incentive compensation. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training.