Vice President, CRM and Lifecyle Marketing

As Vice President, Lifecycle Marketing, you’ll develop the multichannel customer relationship management (CRM) strategy to build lasting brand affinity while driving performance marketing initiatives. You’ll enhance customer engagement, loyalty and retention through strategic CRM programs. Collaborating closely with the marketing team, you’ll ensure CRM initiatives align with and reinforce our brand values and positioning. In this key leadership role, you’ll also inspire and mentor team members to grow their technical and strategic expertise in CRM marketing.About the RoleLead teams focused on CRM strategy developmentDrive brand affinity and performance marketing through strategic CRM programsEnhance customer engagement, loyalty and retention by aligning CRM initiatives with brand valuesUtilize data interpretation to optimize customer journeys and improve overall client experienceChampion data-driven decision-making, measuring CRM effectiveness to drive return on investment (ROI) and client delightSelect and implement CRM platforms for multichannel, scalable, personalized customer interactionsCollaborate cross-functionally, influencing stakeholders for cohesive CRM managementMentor team members to develop technical and strategic expertise in CRM marketingAbout YouBachelor’s degree in Business Administration, Marketing, or a related field; Master’s degree preferred.12 years of experience in marketing, focusing on CRM, customer experience, or related role7 years in a leadership capacityLeadership experience in multichannel CRM strategy development and implementation, focusing on brand building and performance marketingExperience designing and executing successful lifetime marketing strategiesStrong analytical skills with the ability to derive actionable insights from data to drive marketing strategiesExperience managing people and teams, with a strong history of talent development and an ability to coach, educate, and grow junior talentExperience managing CRM platforms and tools, preferably in a technology-driven or financial services environmentExperience managing large customer datasets, including working with 3rd party datasetsProven record of developing and executing innovative ideas, embracing the use of AI technologiesExcellent communication and collaboration skills, with the ability to influence stakeholders, work effectively across functions, and build relationships at all levelsExcellent organizational and prioritization skillsStrategic mindset with a customer-centric approach and a passion for delivering exceptional customer experiencesDeep familiarity with best practices for key performance indicators (KPIs), growth levers, technical implementation, data privacy & consent, legal compliance, customer segmentation and creative content strategy as they relate to CRM and customer retentionDeep understanding of CAN-SPAM, SMS compliance / TCPA laws and email security sending protocolsExperience with financial products, pre-qualifying and portfolio management preferredWhat You’ll GetOur team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We’ve got your back. Check out our full list of

Benefits and Perks .About UsRocket Mortgage was founded in 1985. Today, we’re a Detroit-based, publicly traded company with a mission to Help Everyone Home. At Rocket Mortgage, we believe that home is more than the house you live in. Our wide variety of home loan options, tools and resources empower our clients to achieve their homeownership dreams. We’re known as experts in the mortgage industry, but we’re also innovators – we strive to create the best experiences for our clients from beginning to end. And we’re not your typical employer. We’re insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard.

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