Director of Growth Marketing

$xx/hour, varies by experience and locationUmba Daima is an NFT studio working on exciting creative projects while building community and providing Web3 / NFT experiences.We’re looking for a leader and people manager to begin the process of building out our marketing department and various new marketing initiatives. This work involves recruiting and managing talent, building systems for our marketing department, and developing/executing marketing initiatives. The Director of Growth Marketing will be developing and implementing marketing strategies to drive growth in 4 key areas:Brand AwarenessCommunityRevenueThe ideal candidate is enthusiastic about strategic thinking, has an aptitude for innovation, and has experience with marketing to international audiences. They need to be a strong empathetic leader who can lead in a high intensity start-up environment that is constantly evolving. This position has the potential to change the general public’s perceptions of NFTs, Web3, and art.Responsibilities:Generate and increase traffic to Umba Daima platforms, websites, and projectsUnderstand revenue needs and goals, and create marketing initiatives accordinglyEffectively plan and manage marketing campaigns for NFT projects and collectionsWork with project & community managers to implement marketing initiatives for programs, online events, in-person events, other activations, and our brands: Black NFT Art, The Unseen Gallery, The NFT Roundtable PodcastWork in tandem with agencies and other marketing contractorsMaintain current, effective, and cost-efficient marketing collateral in coordination with the graphics department (e.g. flyers, displays, slideshows, ads, and any other needed materials)Keep current with Web3 events, activities, initiatives, etc.Coordinate with design, content, and community teams to make strategic content and announcements across various platforms (email, Discord, socials, etc.)Keep all information current and active on the website and social media.Find and build effective relationships with international stakeholders, Web3 brands, and community partnersFind, onboard, and manage influencersMake data informed decisions and evaluate marketing initiativesRecruit, interview, and onboard new talent to help execute on marketing initiatives and increase the marketing department’s capacity.REQUIRED QUALIFICATIONS:5 years experience in a growth marketing positionProven experience with growing brands, audiences, and communitiesProficiency in MailChimp, Google Suite, social media scheduling apps, and digital advertising toolsExperience creating and managing digital advertising campaigns, particularly ads and influencer campaigns on platforms like Facebook, Instagram, Twitter, Reddit, Google, and YouTube.Experience networking and building strategic relationshipsExperience working with content creators, writers, designers, and influencersStrong outreach and communications skillsExperience working on cross-disciplinary teamsAbility to successfully multitask and manage several projects at once in a high-pressure, fast-paced environmentProfessional and effectual communication skillsStrong interpersonal skills, both written and oralDetail-oriented with excellent time management and organization abilitiesCapable of managing a flexible schedule that includes nights, weekends, and occasional travelComfortable with ambiguity and entrepreneurshipData-driven with strong numerical skillsAbility to work on an international team with diverse cultures, backgrounds, and time zonesAbility to synthesize large, complex data sets into simple recommendationsHigh integrity work ethic and a strong passion for music, art, Web3, and NFTsExperience making high level decisions around how to structure teams for successPREFERRED QUALIFICATIONS:Media and PR experienceWeb3 marketing experienceExperience creating and/or collecting NFTsExperience marketing NFT projects or initiatives

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