Houston Foresight
Associate Director- Consumer Insights – Consumer & Culinary Foresight- New Ventu
Houston Foresight, Chicago, Illinois, United States, 60290
About the job
General information
All posting locations
Chicago, Illinois, United States of America
Job Function
05 – Marketing
Date Published
08-Nov-2023
Ref #
R-75810
Requirements
Description & Requirements
The Consumer and Culinary Foresight & New Ventures Associate Director will be responsible for championing the consumer and owning all trends and foresight work for the North American Zone. This position is responsible for identifying, developing, and integrating consumer and culinary trends throughout these businesses to drive a growth mindset and agility while driving a consumer-obsessed culture. This leader will be a crucial partner to innovation teams, Business Units, the strategy function, and New Ventures team by driving a consistent future focus across the businesses to optimize and improve brand and category success. The Associate Director will be accountable for publishing regular trend and foresight deliverables. They must also draw from various information sources and internal/external resources to develop insights that provide a competitive advantage to KHC.
This role requires a person who can be:
Strategic:
Be a strategic business partner to Marketing teams and an inspiring leader. Use their understanding of the consumer, culture, and culinary trends to guide 1YP, 5PY, and 10YP workstreams.
Influential:
Influence at all levels of the organization and work seamlessly with cross-functional teams. Build internal and external credibility for Kraft Heinz in the trends and foresight space.
Impactful:
Make actionable recommendations rooted in a deep understanding of consumers and Kraft Heinz’s business.
An Owner:
Possess a willingness to get into the details, think and act like a start-up, and build a function against a blank slate.
Flexible:
Adjust to changing priorities and business challenges. Deal with ambiguity while showing a strong drive for results.
Strong Communicator:
Showcase strong interpersonal skills through clean and concise deliverables that drive empathy and storytelling behaviors throughout the organization.
Self-motivated:
Handle many workstreams and challenging priorities, distilling actionable learning for stakeholders.
Analytical:
See through data and recognize patterns to inform brand and enterprise actions.
Collaborator:
Work well in a fast-paced entrepreneurial environment.
Coach & People Leader:
Share knowledge and develop a hard-working team.
Curiosity & Action:
High degree of intellectual curiosity and creative insight, coupled with a drive for actionable, tangible results.
Influence:
Influence at senior levels of an organization and drive focus and impact.
Essential Functions & Responsibilities
Work with the Head of Consumer Insights – Disruptive Innovation to develop a best-in-class approach for identifying meaningful cultural and culinary trends.
Lead and implement highly visible enterprise learning plans and trend deep dives relevant for innovation and base business marketing.
Connect consumer, culinary, and cultural trends to broader consumer motivations and translate signals into strategic opportunities for Kraft Heinz.
Build upon existing trends and foresight capabilities by vetting and onboarding new technologies and data sources.
Lead consumer vetting and landscape analysis for new technologies and venture partnerships.
Ensure that the consumer is at the forefront, inspiring change and pivoting as new learning is gleaned.
Create strategic direction for growth opportunities 1-10 years out.
Manage and develop one direct report.
Expected Experience & Required Skills
At least ten (10+) years in a strategic insights/consumer research or trends-focused role, preferably at a CPG manufacturer.
Significant experience in the insights space; able to drive agility and mastery of qualitative and quantitative market research methods.
Proven ability to distill cultural, consumer, and culinary trends to drive impact into innovation pipelines and business strategy.
Experience tailoring content for diverse audiences, ranging from external customers to executive leadership.
High level of tolerance for working in ambiguity and leading change management.
Experience with progressive trend and foresight tools that leverage fast-moving consumer signals.
Working knowledge of syndicated research tools.
Excellent communication, organization, and presentation skills.
Advanced Degree Preferred.
Work Environment & Schedule
This is a Hybrid role with three days a week in the local office, with limited travel. This role requires a salaried, exempt schedule to best execute against expectations.
Physical demands include:
Willingness to drive and/or travel as needed.
Operate a computer and view screens for ~100% of the work schedule.
About Us
Kraft Heinz is a global food company with a delicious heritage. We deliver the best taste, fun, and quality to every meal table we touch. We’re on a mission to disrupt the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.
Around the world, our people are connected by a culture of ownership, agility, and endless curiosity. We also believe in being good humans, working to improve our company, communities, and planet.
Why Us
We grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table. Good isn’t good enough; we choose greatness every day by challenging the ordinary and making bold decisions.
Office Collaboration & Hybrid Work Environment
We believe our office environment fuels collaboration, connection, and community. A majority of our office-based employees will be able to work remotely for up to two days each week. Some jobs may be required to be performed fully in office depending on the role’s responsibilities.
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All posting locations
Chicago, Illinois, United States of America
Job Function
05 – Marketing
Date Published
08-Nov-2023
Ref #
R-75810
Requirements
Description & Requirements
The Consumer and Culinary Foresight & New Ventures Associate Director will be responsible for championing the consumer and owning all trends and foresight work for the North American Zone. This position is responsible for identifying, developing, and integrating consumer and culinary trends throughout these businesses to drive a growth mindset and agility while driving a consumer-obsessed culture. This leader will be a crucial partner to innovation teams, Business Units, the strategy function, and New Ventures team by driving a consistent future focus across the businesses to optimize and improve brand and category success. The Associate Director will be accountable for publishing regular trend and foresight deliverables. They must also draw from various information sources and internal/external resources to develop insights that provide a competitive advantage to KHC.
This role requires a person who can be:
Strategic:
Be a strategic business partner to Marketing teams and an inspiring leader. Use their understanding of the consumer, culture, and culinary trends to guide 1YP, 5PY, and 10YP workstreams.
Influential:
Influence at all levels of the organization and work seamlessly with cross-functional teams. Build internal and external credibility for Kraft Heinz in the trends and foresight space.
Impactful:
Make actionable recommendations rooted in a deep understanding of consumers and Kraft Heinz’s business.
An Owner:
Possess a willingness to get into the details, think and act like a start-up, and build a function against a blank slate.
Flexible:
Adjust to changing priorities and business challenges. Deal with ambiguity while showing a strong drive for results.
Strong Communicator:
Showcase strong interpersonal skills through clean and concise deliverables that drive empathy and storytelling behaviors throughout the organization.
Self-motivated:
Handle many workstreams and challenging priorities, distilling actionable learning for stakeholders.
Analytical:
See through data and recognize patterns to inform brand and enterprise actions.
Collaborator:
Work well in a fast-paced entrepreneurial environment.
Coach & People Leader:
Share knowledge and develop a hard-working team.
Curiosity & Action:
High degree of intellectual curiosity and creative insight, coupled with a drive for actionable, tangible results.
Influence:
Influence at senior levels of an organization and drive focus and impact.
Essential Functions & Responsibilities
Work with the Head of Consumer Insights – Disruptive Innovation to develop a best-in-class approach for identifying meaningful cultural and culinary trends.
Lead and implement highly visible enterprise learning plans and trend deep dives relevant for innovation and base business marketing.
Connect consumer, culinary, and cultural trends to broader consumer motivations and translate signals into strategic opportunities for Kraft Heinz.
Build upon existing trends and foresight capabilities by vetting and onboarding new technologies and data sources.
Lead consumer vetting and landscape analysis for new technologies and venture partnerships.
Ensure that the consumer is at the forefront, inspiring change and pivoting as new learning is gleaned.
Create strategic direction for growth opportunities 1-10 years out.
Manage and develop one direct report.
Expected Experience & Required Skills
At least ten (10+) years in a strategic insights/consumer research or trends-focused role, preferably at a CPG manufacturer.
Significant experience in the insights space; able to drive agility and mastery of qualitative and quantitative market research methods.
Proven ability to distill cultural, consumer, and culinary trends to drive impact into innovation pipelines and business strategy.
Experience tailoring content for diverse audiences, ranging from external customers to executive leadership.
High level of tolerance for working in ambiguity and leading change management.
Experience with progressive trend and foresight tools that leverage fast-moving consumer signals.
Working knowledge of syndicated research tools.
Excellent communication, organization, and presentation skills.
Advanced Degree Preferred.
Work Environment & Schedule
This is a Hybrid role with three days a week in the local office, with limited travel. This role requires a salaried, exempt schedule to best execute against expectations.
Physical demands include:
Willingness to drive and/or travel as needed.
Operate a computer and view screens for ~100% of the work schedule.
About Us
Kraft Heinz is a global food company with a delicious heritage. We deliver the best taste, fun, and quality to every meal table we touch. We’re on a mission to disrupt the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.
Around the world, our people are connected by a culture of ownership, agility, and endless curiosity. We also believe in being good humans, working to improve our company, communities, and planet.
Why Us
We grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table. Good isn’t good enough; we choose greatness every day by challenging the ordinary and making bold decisions.
Office Collaboration & Hybrid Work Environment
We believe our office environment fuels collaboration, connection, and community. A majority of our office-based employees will be able to work remotely for up to two days each week. Some jobs may be required to be performed fully in office depending on the role’s responsibilities.
#J-18808-Ljbffr