Higher Ground Labs
Sales Director, Brands & Agencies
Higher Ground Labs, Los Angeles, California, United States,
Swayable is a fast-growing, cloud analytics product that measures public opinion and the impact of messages and advertising content on it. It is a 30-person team backed by top technology and social impact investors, including Y Combinator. Founded in 2018 by two physics PhDs, it is led by the former Executive Director for Digital Strategy at the New York Times. Clients include major consumer-facing brands (Amazon, Airbnb, Square, Paramount Pictures), technology companies (Meta, Google), researchers (MIT, Yale, Stanford) and mission-aligned advocacy campaigns (including multiple Democratic Presidential candidates).
Joining Swayable means being on a team whose work changes the course of history. The technology we develop is at the leading edge of transforming some of the world’s most important campaign organizations and enterprises: combatting disinformation, protecting democracy, and supporting the sustainable growth of consumer-facing brands.
RESPONSIBILITIES INCLUDE
Evangelize and articulate the unique value proposition of the Swayable platform to direct brands, creative agencies, and media buying/planning agenciesStrategize and generate revenue from agencies and account assignments through sales calls and sales presentationsDevelop account strategies to secure long-term media and platform relationships, develop requests for proposal responses, while delivering against client business needs & objectivesGrow and cultivate deep relationships at all levels within assigned accounts, demonstrating a thorough understanding of account's organization, needs and revenue potentialMeet and exceed quarterly/annual sales goalsUse CRM consistently to record sales activity, deal pipeline and forecast revenue accuratelyProactively provide client insights, industry specific information and become the go-to subject matter expert in the creative and copy testing research space
REQUIREMENTS
BA/BS or College Degree Preferred2-3+ years of experience in consumer research or sales relating in some way to advertising or dataDemonstrated track record of delivering against quota and excelling in a highly competitive marketExceptional communication, presentation and relationship building skillsExcellent knowledge of marketing and research industry trends, technology platforms and pricing modelsAbility to think strategically, strong understanding of traditional and contemporary sales dynamics, tactics and strategiesStrong working knowledge of Microsoft Office and CRM software (Excel, Word, PowerPoint, Hubspot and Salesforce.com or equivalent)Ability to work autonomously - stay organized and show/track progress weekly to managementAbility to work remotely - flexible to work hours that span time zones to support clients and internal meetings
PREFERRED EXPERIENCE
Startup experience a strong plusExperience in selling market research tools, advertising and/or data is idealExisting and current relationships with key decision makers at all levels of influence within Fortune 500 brands and/or top marketing agencies in New York, LA, and/or ChicagoActive in industry trade and networking eventsConsumer Brand/Agency experience a plus
ABOUT YOU
Self-motivated and outcomes-orientedOutgoing and resilient personalityMotivated by Swayable's mission and excited about our clients and the important work they do with our technology
LOCATION
New York City. In-person workspace available. Occasional presence (e.g. once per week) expected, but remote work supported. Other locations may be considered.
BENEFITS
100% Medical, Dental & Vision Plans - no employee contribution requiredGenerous PTOEquity options401k planOngoing professional development investmentsAmazing company culture
Base salary range $130-170K, depending on location and experience.
Swayable is an equal opportunity employer. We strive to promote an organizational environment that values diversity and fosters growth. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other basis prohibited by law. The team especially encourages applicants from underrepresented backgrounds.
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Joining Swayable means being on a team whose work changes the course of history. The technology we develop is at the leading edge of transforming some of the world’s most important campaign organizations and enterprises: combatting disinformation, protecting democracy, and supporting the sustainable growth of consumer-facing brands.
RESPONSIBILITIES INCLUDE
Evangelize and articulate the unique value proposition of the Swayable platform to direct brands, creative agencies, and media buying/planning agenciesStrategize and generate revenue from agencies and account assignments through sales calls and sales presentationsDevelop account strategies to secure long-term media and platform relationships, develop requests for proposal responses, while delivering against client business needs & objectivesGrow and cultivate deep relationships at all levels within assigned accounts, demonstrating a thorough understanding of account's organization, needs and revenue potentialMeet and exceed quarterly/annual sales goalsUse CRM consistently to record sales activity, deal pipeline and forecast revenue accuratelyProactively provide client insights, industry specific information and become the go-to subject matter expert in the creative and copy testing research space
REQUIREMENTS
BA/BS or College Degree Preferred2-3+ years of experience in consumer research or sales relating in some way to advertising or dataDemonstrated track record of delivering against quota and excelling in a highly competitive marketExceptional communication, presentation and relationship building skillsExcellent knowledge of marketing and research industry trends, technology platforms and pricing modelsAbility to think strategically, strong understanding of traditional and contemporary sales dynamics, tactics and strategiesStrong working knowledge of Microsoft Office and CRM software (Excel, Word, PowerPoint, Hubspot and Salesforce.com or equivalent)Ability to work autonomously - stay organized and show/track progress weekly to managementAbility to work remotely - flexible to work hours that span time zones to support clients and internal meetings
PREFERRED EXPERIENCE
Startup experience a strong plusExperience in selling market research tools, advertising and/or data is idealExisting and current relationships with key decision makers at all levels of influence within Fortune 500 brands and/or top marketing agencies in New York, LA, and/or ChicagoActive in industry trade and networking eventsConsumer Brand/Agency experience a plus
ABOUT YOU
Self-motivated and outcomes-orientedOutgoing and resilient personalityMotivated by Swayable's mission and excited about our clients and the important work they do with our technology
LOCATION
New York City. In-person workspace available. Occasional presence (e.g. once per week) expected, but remote work supported. Other locations may be considered.
BENEFITS
100% Medical, Dental & Vision Plans - no employee contribution requiredGenerous PTOEquity options401k planOngoing professional development investmentsAmazing company culture
Base salary range $130-170K, depending on location and experience.
Swayable is an equal opportunity employer. We strive to promote an organizational environment that values diversity and fosters growth. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other basis prohibited by law. The team especially encourages applicants from underrepresented backgrounds.
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