KFC Corporation
Lead- Marketing Scientist - MMM
KFC Corporation, Irvine, California, United States, 92713
KRA
Become an expert in Kvantum marketing analytics platform to perform statistical analysis and modeling as well as engage with Kvantum data science, marketing science & product dev teams to deliver end to end MMM (“Marketing Mix Modeling”) engagements.
Leverage understanding of statistical techniques and hypothesis development to design tests/experiments, analyze data, draw conclusions with actionable recommendations to help Yum! its Brands & Franchisees, and external Fortune 100 companies with data-driven decision making.
Understand the outcomes of complex MMM and attribution models (AI/machine learning) to support Yum! and external stakeholders along with their media agencies in building strategic media plans.
Build powerful brand stories using models with business & technology context, latest marketing activities in real-world.
Generate predictive models and optimization scenarios to support budget planning.
Key Skills
Master’s degree with 3+ years of experience in business analytics OR bachelor’s degree with 4.5+ years of management consulting experience with top tier companies.
Good understanding of the statistical models & variables typically used in marketing, customer, category, and/or pricing analytics.
Tell a data-informed story leveraging MS PowerPoint.
Analyze data leveraging various tools - MS Excel, SQL, and/or Python.
Deliver recommendations to senior leadership.
Note: Apart from “must haves”, understanding any of these (QSR, CPG, Retail, Aggregators) domains at a deeper level and/or having a knack to analyze any business leveraging data will set you apart.
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Become an expert in Kvantum marketing analytics platform to perform statistical analysis and modeling as well as engage with Kvantum data science, marketing science & product dev teams to deliver end to end MMM (“Marketing Mix Modeling”) engagements.
Leverage understanding of statistical techniques and hypothesis development to design tests/experiments, analyze data, draw conclusions with actionable recommendations to help Yum! its Brands & Franchisees, and external Fortune 100 companies with data-driven decision making.
Understand the outcomes of complex MMM and attribution models (AI/machine learning) to support Yum! and external stakeholders along with their media agencies in building strategic media plans.
Build powerful brand stories using models with business & technology context, latest marketing activities in real-world.
Generate predictive models and optimization scenarios to support budget planning.
Key Skills
Master’s degree with 3+ years of experience in business analytics OR bachelor’s degree with 4.5+ years of management consulting experience with top tier companies.
Good understanding of the statistical models & variables typically used in marketing, customer, category, and/or pricing analytics.
Tell a data-informed story leveraging MS PowerPoint.
Analyze data leveraging various tools - MS Excel, SQL, and/or Python.
Deliver recommendations to senior leadership.
Note: Apart from “must haves”, understanding any of these (QSR, CPG, Retail, Aggregators) domains at a deeper level and/or having a knack to analyze any business leveraging data will set you apart.
#J-18808-Ljbffr