Director, Brand & Digital Marketing

The Director of Brand & Digital Marketing is responsible for overseeing brand strategy, integrated media strategy and planning, performance marketing and customer journey development. This role will lead both our internal marketing team and internal/external creative teams through campaign development and advertising execution. The Director will create connections with our fans to strengthen our brand affinity and drive acquisition strategies including ticket product architecture, strategy and planning to maximize revenue and ROI.RESPONSIBILITIES:

(including but not limited to)Brand Strategy:Lead annual brand and marketing strategy and budget processWork collaboratively with Fan experience, Game Entertainment, Promotions, Social, Strategy and Creative departments to develop annual/seasonal marketing campaignsCollaborate on the brand framework development and assist with the roll out across the organizationCollaborate with analytics team to conduct consumer research to strengthen our fan insightsTurn consumer insights into actionable marketing strategy and executionLead integrated media strategy and planningOversee advertising and planningDigital Marketing Planning & Execution:Apply a data-driven approach. Develop systems and processes for planning, executing, and optimizing performance marketing plans.Oversee team that leads execution of digital media trafficking, reporting, and optimizing to drive acquisition and maximize ROI. This includes strong collaboration with MLB.Measure the success of marketing programs and campaigns to deliver on both short and long-term goalsWork with cross-functional department leaders to evolve and optimize the organization's digital fan experience to strengthen our brand connection and differentiate from competitionCustomer Journey Development:Work with the strategy and analytics team to build out a data structure that facilitates one view of the CXLead strategic planning sessions to create Customer Journey(s) and triggered campaignsCollaborate with the broader marketing team to effectively execute across touchpoints. Oversee execution, reporting and optimization.Participate in Ticket strategy group planning, including product architecture development, consumer targeting alignment and launch/renewal planning and executionTeam Development & Coaching:Lead the brand department with a focus on operational excellence, ROI and fostering a culture of collaboration and creative curiosityHelp to accelerate the organization's evolution from product and event focused marketing to data-driven, fan-centric campaign planningStrengthen and build on the team’s capabilities, including ongoing training, coaching and developmentHire and manage department team members, lead business planning activities and oversee budgetQUALIFICATIONS:Bachelor’s degree in related field (MBA or other graduate degree preferred)Minimum 8+ years of leading a B2C marketing teamExperience establishing brand strategy and driving brand growthKnowledge of brand tracking methodology and ability to interpret data and translate insights to actionA passion for marketing and knowledge of industry trendsResults-driven with significant experience in digital advertising across paid search, social and programmatic buying as well as CX journey development and execution.Strong leader that coaches and develops their team in a meaningful wayCreative thinker with a strategic approach to campaign development. Agency experience is an assetAgility and willingness to flex to a fast-paced and often changing environmentCollaborative leader who thrives in a collaborative work environmentPassionate sports and baseball fan that understands the industryLegally able to work in Canada and travel internationally for business as required (approx. 10% of time)Ability to work evenings, weekends, and holidays as required to support a live sports event business

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