Under Armour, Inc
Sr. Lead, Brand Marketing
Under Armour, Inc, Baltimore, Maryland, United States, 21276
At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.The Sr. Lead, Brand Marketing, Women’s Train is responsible for all marketing related activity related to the Under Armour Women’s Train consumer. The ideal teammate is willing to obsess about all things Women’s Train in order to craft consumer-focused, audience-driven go-to-market strategies for Women’s Train at Under Armour. It is essential that the Sr. Lead focus on growing the brand and driving sales by delivering a full funnel consumer journey that drives consideration and affinity with the Women’s Train consumer.Your Impact
Build a winning marketing strategy and develop full funnel plans, partnering with key marketing cross-functional expertise partners, to create plans that build authenticity & credibility in the Women’s Train category, drive consumer engagement & achieve / exceed sales goals with an emphasis on North America.Be the voice of the consumer and serve as a specialist around the Women’s Train within the long-term planning process and throughout the seasonal GTM.Lead and influence on behalf of the category and brand.Bring a data-driven and insight rich POV to the strategy & planning process. Utilize past learnings, consumer, competitor and marketplace research to inform plans and breakthrough approaches to the work.Partner with CPO partners early in the GTM to provide a strategic POV around innovation and product solutions.Partner with Brand Creative teams to define creative positioning and build product marketing that drives Brand while also driving conversion.Define and lead the overall planning, effectively aligning brand-related initiatives across all channels through the lens of the category consumer.Build the integrated marketing plan on the NAM market as a COE - from strategy to execution/activation.Represent and communicate category POV and strategies to a wide spectrum of internal and external stakeholders, inclusive of senior leadership.Budget management.Implement standard marketing best practices; identify areas to streamline processes.On time delivery of assets and activations.Manage Specialists and interns when applicable.Establish and drive a culture of mentorship across the extended team.Qualifications
Deep understanding and experience building GTM plans.Deep understanding of the consumer/audience journey.Possess and convey a senior level presence and understanding of the business.Understanding of global/regional commercial marketplace and business dynamics.Strategic, curious, enterprise and ambitious mindset.Purpose-led, consumer obsessed, and Brand enhancing.Ability to understand and synthesize data, insights, and marketing metrics.Ability to lead, manage, and influence cross-functional partners.Effectively present and communicate to teams/groups.Effectively build relationships.B.S/B.A in Marketing, Business, Communications or related field.7+ years of relevant marketing experience in a fast-paced, consumer-driven, product-oriented company.Workplace Location
Location:
This individual must reside within commuting distance from our Baltimore office.Return to Work Designation:
3 days week in-office, the remainder of work week remote.Travel:
5-10% of the year.Relocation
No relocation provided.Base Compensation
$138,879.00 - $190,958.90 USDMost new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range is based on an individual's relevant knowledge, skills, and experience for the position. UA is committed to helping our teammates succeed and advance in their careers.Paid "UA Give Back" Volunteer Days.Maternity and Parental Leave for eligible and FMLA-eligible teammates.Health & fitness benefits, discounts, and resources.Our Commitment to Diversity
At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to any characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company.
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Build a winning marketing strategy and develop full funnel plans, partnering with key marketing cross-functional expertise partners, to create plans that build authenticity & credibility in the Women’s Train category, drive consumer engagement & achieve / exceed sales goals with an emphasis on North America.Be the voice of the consumer and serve as a specialist around the Women’s Train within the long-term planning process and throughout the seasonal GTM.Lead and influence on behalf of the category and brand.Bring a data-driven and insight rich POV to the strategy & planning process. Utilize past learnings, consumer, competitor and marketplace research to inform plans and breakthrough approaches to the work.Partner with CPO partners early in the GTM to provide a strategic POV around innovation and product solutions.Partner with Brand Creative teams to define creative positioning and build product marketing that drives Brand while also driving conversion.Define and lead the overall planning, effectively aligning brand-related initiatives across all channels through the lens of the category consumer.Build the integrated marketing plan on the NAM market as a COE - from strategy to execution/activation.Represent and communicate category POV and strategies to a wide spectrum of internal and external stakeholders, inclusive of senior leadership.Budget management.Implement standard marketing best practices; identify areas to streamline processes.On time delivery of assets and activations.Manage Specialists and interns when applicable.Establish and drive a culture of mentorship across the extended team.Qualifications
Deep understanding and experience building GTM plans.Deep understanding of the consumer/audience journey.Possess and convey a senior level presence and understanding of the business.Understanding of global/regional commercial marketplace and business dynamics.Strategic, curious, enterprise and ambitious mindset.Purpose-led, consumer obsessed, and Brand enhancing.Ability to understand and synthesize data, insights, and marketing metrics.Ability to lead, manage, and influence cross-functional partners.Effectively present and communicate to teams/groups.Effectively build relationships.B.S/B.A in Marketing, Business, Communications or related field.7+ years of relevant marketing experience in a fast-paced, consumer-driven, product-oriented company.Workplace Location
Location:
This individual must reside within commuting distance from our Baltimore office.Return to Work Designation:
3 days week in-office, the remainder of work week remote.Travel:
5-10% of the year.Relocation
No relocation provided.Base Compensation
$138,879.00 - $190,958.90 USDMost new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range is based on an individual's relevant knowledge, skills, and experience for the position. UA is committed to helping our teammates succeed and advance in their careers.Paid "UA Give Back" Volunteer Days.Maternity and Parental Leave for eligible and FMLA-eligible teammates.Health & fitness benefits, discounts, and resources.Our Commitment to Diversity
At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to any characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company.
#J-18808-Ljbffr