Karkidi
Senior Data Scientist - Measurement
Karkidi, San Francisco, California, United States, 94199
As a Senior Data Scientist on the Measurement Services team, you will play a crucial role in driving data-driven decision-making for our clients, including optimization of advertising strategy and the development and application of media and marketing measurement methodologies. This role is dynamic and diverse, requiring you to be innovative yet logical in applying statistical methods and analytical solutions. You will support LiveRamp customers by defining measurement strategy and roadmap, creating measurement frameworks, and executing measurement analysis. You will leverage your technical and analytical skills to deliver thoughtful insights that inform client business decisions.To be successful, you should be data-curious, have a strong grasp of experimental design and measurement, and be eager to dive into technical and analytical detail. You should be an avid problem solver and embrace new and evolving data tools.Your Responsibilities:
Lead data discovery sessions with clients to understand their business needs and translate those needs into specific analysis requirements.Provide consultation and advisory support to clients and internal teams on measurement or test design, data requirements gathering, and post-campaign measurement analysis using statistical and mathematical concepts to drive business solutions and actionable, tactical recommendations.Become an expert in LiveRamp products and be able to anticipate customer needs and provide solutions.Engage with Engineering and Product teams to evolve and develop new measurement product features and capabilities based on client requirements and feedback.Collaborate with Product teams on development of training material and best practices.Create compelling presentations and deliver actionable marketing insights and recommendations based on analysis.Provide mentorship and guidance to other team members.About You:
5+ years of relevant experience within advertising or professional services in an analytics or measurement function and background in digital adtech and offline channels.Strong proficiency in campaign test design and measurement, media optimization, developing statistical models, measuring campaigns, and identifying opportunities for optimization and improvement or comparable experience using data and analytics.Strong quantitative and research skills with proven ability to tell stories and articulate strategic business and marketing implications of measurement results.Attention to detail and time management delivering high quality, client-ready work for multiple projects across several client engagements while meeting multiple deadlines.Hands-on fluency in performing data and statistical analysis using SQL, Python, BigQuery, R, Tableau, and/or others with minimal supervision.Proficient in integrating multiple data sources (1st-party, 3rd-party, media activity) and utilizing creative analytical approaches to answer client audience insight or campaign performance questions.Excels working in ambiguous environments while working in a consultative/advisory manner with customers.Have a Bachelor’s degree in Math, Statistics, or other quantitative discipline.Preferred Skills:
Action-oriented - Be a self-starter who takes on new challenges with enthusiasm and takes action with minimal guidance.Critical thinking – Capable of discerning the unasked questions and enthusiasm for translating data into actionable insight relevant to marketing program objectives.Entrepreneurial - Actively collaborates across functional areas to fulfill client requirements.Willingness and desire to learn and adopt new skills - both technical and non-technical - in order to craft and deliver the best solutions.Exceptional EQ.Benefits:
People: Work with talented, collaborative, and friendly people who love what they do.Fun: We host in-person and virtual events such as game nights, happy hours, camping trips, and sports leagues.Work/Life Harmony: Flexible paid time off, paid holidays, options for working from home, and paid parental leave.Comprehensive Benefits Package: Medical, dental, vision, life, and disability. Plus, mental health support (via Talkspace), flexible time off, parental leave, family forming benefits, and a flexible lifestyle and wellbeing reimbursement program (up to $375 per quarter, U.S. LiveRampers).Savings: Our 401K matching plan—1:1 match up to 6% of salary—helps you plan ahead. Also Employee Stock Purchase Plan - 15% discount off purchase price of LiveRamp stock (U.S. LiveRampers).RampRemote: A comprehensive office equipment and ergonomics program—we provide you with equipment and tools to be your most productive self, no matter where you're located.
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Lead data discovery sessions with clients to understand their business needs and translate those needs into specific analysis requirements.Provide consultation and advisory support to clients and internal teams on measurement or test design, data requirements gathering, and post-campaign measurement analysis using statistical and mathematical concepts to drive business solutions and actionable, tactical recommendations.Become an expert in LiveRamp products and be able to anticipate customer needs and provide solutions.Engage with Engineering and Product teams to evolve and develop new measurement product features and capabilities based on client requirements and feedback.Collaborate with Product teams on development of training material and best practices.Create compelling presentations and deliver actionable marketing insights and recommendations based on analysis.Provide mentorship and guidance to other team members.About You:
5+ years of relevant experience within advertising or professional services in an analytics or measurement function and background in digital adtech and offline channels.Strong proficiency in campaign test design and measurement, media optimization, developing statistical models, measuring campaigns, and identifying opportunities for optimization and improvement or comparable experience using data and analytics.Strong quantitative and research skills with proven ability to tell stories and articulate strategic business and marketing implications of measurement results.Attention to detail and time management delivering high quality, client-ready work for multiple projects across several client engagements while meeting multiple deadlines.Hands-on fluency in performing data and statistical analysis using SQL, Python, BigQuery, R, Tableau, and/or others with minimal supervision.Proficient in integrating multiple data sources (1st-party, 3rd-party, media activity) and utilizing creative analytical approaches to answer client audience insight or campaign performance questions.Excels working in ambiguous environments while working in a consultative/advisory manner with customers.Have a Bachelor’s degree in Math, Statistics, or other quantitative discipline.Preferred Skills:
Action-oriented - Be a self-starter who takes on new challenges with enthusiasm and takes action with minimal guidance.Critical thinking – Capable of discerning the unasked questions and enthusiasm for translating data into actionable insight relevant to marketing program objectives.Entrepreneurial - Actively collaborates across functional areas to fulfill client requirements.Willingness and desire to learn and adopt new skills - both technical and non-technical - in order to craft and deliver the best solutions.Exceptional EQ.Benefits:
People: Work with talented, collaborative, and friendly people who love what they do.Fun: We host in-person and virtual events such as game nights, happy hours, camping trips, and sports leagues.Work/Life Harmony: Flexible paid time off, paid holidays, options for working from home, and paid parental leave.Comprehensive Benefits Package: Medical, dental, vision, life, and disability. Plus, mental health support (via Talkspace), flexible time off, parental leave, family forming benefits, and a flexible lifestyle and wellbeing reimbursement program (up to $375 per quarter, U.S. LiveRampers).Savings: Our 401K matching plan—1:1 match up to 6% of salary—helps you plan ahead. Also Employee Stock Purchase Plan - 15% discount off purchase price of LiveRamp stock (U.S. LiveRampers).RampRemote: A comprehensive office equipment and ergonomics program—we provide you with equipment and tools to be your most productive self, no matter where you're located.
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