Spark Foundry
Senior Analyst, Data & Platforms (TAAG)
Spark Foundry, Chicago, Illinois, United States, 60290
Senior Analyst, Data Architecture & Audience Strategy
Full-timeAbout Spark Foundry:Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients’ brands, and to buy more products and services from them.Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come.Because we know that heat arises at the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines.Overview:The Senior Analyst, Data Architecture role with Spark Foundry is an excellent opportunity for someone looking to further advance their skillset in the field of data-driven Digital Marketing. This will be a data-focused role that involves working with clients on data strategy, data onboarding, and data insights. You'll also work internally with operations, analysts, and client teams. The Senior Analyst is responsible for discussing data strategies and data platform implementations with clients, leading data targeting and optimization strategies across assigned accounts, and working internally with the activation teams to make sure the data strategies are implemented properly.This is a client-facing role and you will be expected to communicate technical concepts to your assigned client(s) and to ensure account success and customer satisfaction. You will also be expected to learn the capabilities of multiple DSP, CDP, and Identity Resolution platforms, attend training sessions with numerous vendors, and internally communicate their strengths and weaknesses.Role Objectives:Manage data strategy for advertising clients, communicating strategies/recommendations to clients using a consultative approachWork with data and adtech partners and manage day-to-day onboarding of client dataLeverage data to assess, diagnose, and prescribe campaign optimizations to exceed client expectationsExtract insights from data and effectively communicate to clients in relation to their goals and objectives; share results from audience analytics reports with clients when availableActively attend training sessions with various vendors and inquire about data and platform capabilitiesDevelop and present Audience and Data 101 presentations to clientsAssist in the development of client-facing materials, including data presentations and audience performance reportsDevelop a strong overall understanding of the client’s business objectives and demonstrate through campaign results how data targeting can help them achieve their business goalsParticipate in team meetings and knowledge sessions to share new strategies for targeting campaigns and to provide feedback on platform and data performanceMinimum Requirements:The ideal candidate will have at least 2 years of prior digital advertising experience in a client services capacity with hands-on knowledge of the DSP/CDP/Identity Resolution landscape, as well as a passion for data-driven advertising and insights.Experience managing Online Display, Video, and Mobile campaigns, as well as knowledge of Ad Tech platformsUnderstanding and experience with DSPs, CDPs, 3rd Party data, pixels, and Ad ServersFamiliarity with customer acquisition goals and optimizing to CPA, CTR, Completion Rate, etc.Strong analytical skills, technical know-how, and strategic thinkingExcellent interpersonal, verbal, and written communication skillsStrong attention to detail and the ability to follow projects through to completionAbility to communicate technical concepts to a non-technical audienceProficiency in Microsoft Office solutionsHighly organized with attention to detailThis is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.All your information will be kept confidential according to EEO guidelines.
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Full-timeAbout Spark Foundry:Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients’ brands, and to buy more products and services from them.Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come.Because we know that heat arises at the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines.Overview:The Senior Analyst, Data Architecture role with Spark Foundry is an excellent opportunity for someone looking to further advance their skillset in the field of data-driven Digital Marketing. This will be a data-focused role that involves working with clients on data strategy, data onboarding, and data insights. You'll also work internally with operations, analysts, and client teams. The Senior Analyst is responsible for discussing data strategies and data platform implementations with clients, leading data targeting and optimization strategies across assigned accounts, and working internally with the activation teams to make sure the data strategies are implemented properly.This is a client-facing role and you will be expected to communicate technical concepts to your assigned client(s) and to ensure account success and customer satisfaction. You will also be expected to learn the capabilities of multiple DSP, CDP, and Identity Resolution platforms, attend training sessions with numerous vendors, and internally communicate their strengths and weaknesses.Role Objectives:Manage data strategy for advertising clients, communicating strategies/recommendations to clients using a consultative approachWork with data and adtech partners and manage day-to-day onboarding of client dataLeverage data to assess, diagnose, and prescribe campaign optimizations to exceed client expectationsExtract insights from data and effectively communicate to clients in relation to their goals and objectives; share results from audience analytics reports with clients when availableActively attend training sessions with various vendors and inquire about data and platform capabilitiesDevelop and present Audience and Data 101 presentations to clientsAssist in the development of client-facing materials, including data presentations and audience performance reportsDevelop a strong overall understanding of the client’s business objectives and demonstrate through campaign results how data targeting can help them achieve their business goalsParticipate in team meetings and knowledge sessions to share new strategies for targeting campaigns and to provide feedback on platform and data performanceMinimum Requirements:The ideal candidate will have at least 2 years of prior digital advertising experience in a client services capacity with hands-on knowledge of the DSP/CDP/Identity Resolution landscape, as well as a passion for data-driven advertising and insights.Experience managing Online Display, Video, and Mobile campaigns, as well as knowledge of Ad Tech platformsUnderstanding and experience with DSPs, CDPs, 3rd Party data, pixels, and Ad ServersFamiliarity with customer acquisition goals and optimizing to CPA, CTR, Completion Rate, etc.Strong analytical skills, technical know-how, and strategic thinkingExcellent interpersonal, verbal, and written communication skillsStrong attention to detail and the ability to follow projects through to completionAbility to communicate technical concepts to a non-technical audienceProficiency in Microsoft Office solutionsHighly organized with attention to detailThis is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.All your information will be kept confidential according to EEO guidelines.
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